Book clubs and book commerce:

In the twentieth century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book co...

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Bibliographische Detailangaben
1. Verfasser: Norrick-Rühl, Corinna 1985- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Cambridge Cambridge University Press 2019
Ausgabe:First published
Schriftenreihe:Cambridge elements. Elements in publishing and book culture
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Zusammenfassung:In the twentieth century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the twentieth and into the twenty-first century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation
Beschreibung:1 Online-Ressource (100 Seiten)
ISBN:9781108597258
DOI:10.1017/9781108597258

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