SEO For Dummies - Kent, Peter 1957- (Wiley, 2020)
* Develop an SEO-friendly website* Understand the secrets to ranking #1* Analyze results with improved analytics toolsHelp your website land on top!The purpose of a website is to get visitors, and you'll get more when your site lands on top of the search results. This book helps you make that happen by explaining search engine basics and teaching you the tricks that drive traffic to your site. You'll learn how to make your site search engine-friendly, register it with various directories and indexes, get all-important backlinks, and use analysis tools to track results. Find out how to write effective content, use social media, optimize videos and images, benefit from local search, and more!Inside.* Understand search results* Plan a search engine strategy* Pick powerful keywords* Design for speed and mobile* Know what to avoid* Work with shopping directories* Get other sites to link to yours* Employ social networking