Ailawadi, K. L., & Farris, P. W. (2020). Getting multi-channel distribution right. Wiley.
Chicago Style (17th ed.) CitationAilawadi, Kusum L., and Paul W. Farris. Getting Multi-channel Distribution Right. Hoboken, New Jersey: Wiley, 2020.
MLA (9th ed.) CitationAilawadi, Kusum L., and Paul W. Farris. Getting Multi-channel Distribution Right. Wiley, 2020.
Warning: These citations may not always be 100% accurate.