Business-to-Business Marketing:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles
SAGE
2020
|
| Ausgabe: | Fifth edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xiv, 405 Seiten Illustrationen, Diagramme |
| ISBN: | 9781526494405 9781526494399 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804181481199763457 |
|---|---|
| adam_text | TABLE OF CONTENTS List of Case Studies List of Snapshots About the Authors Preface Online Resources List ofAbbreviations Part I Fundamentals of Business-to-Business Marketing 1 Business-to-Business Markets and Marketing vi vii ix x xii xiii 1 3 2 Buyer Behaviour 27 3 Inter-Firm Relationships and Networks 60 Part II Business-to-Business Marketing Analysis and Strategy 93 4 Responsible Business-to-Business Strategy 95 5 Researching Business-to-Business Markets 121 è 145 Business Market Segmentation Part 111 Communicating and Interacting with Customers 173 7 Market Communication 175 8 Relationship Communication 205 9 Relationship Portfolios and Key Account Management 233 Part IV Managing Marketing Processes 263 10 Managing Product Offerings 265 11 Routes to Market 295 12 Price-Setting in Business-to-Business Markets 324 Glossary References Lndex 354 363 393
|
| adam_txt |
TABLE OF CONTENTS List of Case Studies List of Snapshots About the Authors Preface Online Resources List ofAbbreviations Part I Fundamentals of Business-to-Business Marketing 1 Business-to-Business Markets and Marketing vi vii ix x xii xiii 1 3 2 Buyer Behaviour 27 3 Inter-Firm Relationships and Networks 60 Part II Business-to-Business Marketing Analysis and Strategy 93 4 Responsible Business-to-Business Strategy 95 5 Researching Business-to-Business Markets 121 è 145 Business Market Segmentation Part 111 Communicating and Interacting with Customers 173 7 Market Communication 175 8 Relationship Communication 205 9 Relationship Portfolios and Key Account Management 233 Part IV Managing Marketing Processes 263 10 Managing Product Offerings 265 11 Routes to Market 295 12 Price-Setting in Business-to-Business Markets 324 Glossary References Lndex 354 363 393 |
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| author | Brennan, Ross 1957- Canning, Louise McDowell, Raymond |
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| author_facet | Brennan, Ross 1957- Canning, Louise McDowell, Raymond |
| author_role | aut aut aut |
| author_sort | Brennan, Ross 1957- |
| author_variant | r b rb l c lc r m rm |
| building | Verbundindex |
| bvnumber | BV046733681 |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Fifth edition |
| format | Book |
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| spelling | Brennan, Ross 1957- Verfasser (DE-588)170765857 aut Business-to-Business Marketing Ross Brennan, Louise Canning & Raymond McDowell Fifth edition Los Angeles SAGE 2020 xiv, 405 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Direktmarketing (DE-588)4012421-6 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s Direktmarketing (DE-588)4012421-6 s 2\p DE-604 Business-to-Business-Marketing (DE-588)4631075-7 s 3\p DE-604 Canning, Louise Verfasser (DE-588)1121923410 aut McDowell, Raymond Verfasser (DE-588)1051483980 aut Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032143721&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Brennan, Ross 1957- Canning, Louise McDowell, Raymond Business-to-Business Marketing Beziehungsmanagement (DE-588)4326109-7 gnd Marketing (DE-588)4037589-4 gnd Kundenmanagement (DE-588)4236865-0 gnd Direktmarketing (DE-588)4012421-6 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd |
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| title | Business-to-Business Marketing |
| title_auth | Business-to-Business Marketing |
| title_exact_search | Business-to-Business Marketing |
| title_exact_search_txtP | Business-to-Business Marketing |
| title_full | Business-to-Business Marketing Ross Brennan, Louise Canning & Raymond McDowell |
| title_fullStr | Business-to-Business Marketing Ross Brennan, Louise Canning & Raymond McDowell |
| title_full_unstemmed | Business-to-Business Marketing Ross Brennan, Louise Canning & Raymond McDowell |
| title_short | Business-to-Business Marketing |
| title_sort | business to business marketing |
| topic | Beziehungsmanagement (DE-588)4326109-7 gnd Marketing (DE-588)4037589-4 gnd Kundenmanagement (DE-588)4236865-0 gnd Direktmarketing (DE-588)4012421-6 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| topic_facet | Beziehungsmanagement Marketing Kundenmanagement Direktmarketing Business-to-Business-Marketing Fallstudiensammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032143721&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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