Market entry strategies: internationalization theories, concepts and cases
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Berlin
De Gruyter Oldenbourg
[2020]
|
| Edition: | 3., completely revised and updated edition |
| Series: | Business & economics
|
| Subjects: | |
| Online Access: | Inhaltstext Inhaltsverzeichnis |
| Physical Description: | VIII,171 Seiten Illustrationen, Diagramme |
| ISBN: | 9783110650679 3110650673 |
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MARC
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| 020 | |a 3110650673 |9 3-11-065067-3 | ||
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| 100 | 1 | |a Glowik, Mario |0 (DE-588)1071823132 |4 aut | |
| 245 | 1 | 0 | |a Market entry strategies |b internationalization theories, concepts and cases |c Mario Glowik |
| 250 | |a 3., completely revised and updated edition | ||
| 264 | 1 | |a Berlin |b De Gruyter Oldenbourg |c [2020] | |
| 264 | 4 | |c © 2020 | |
| 300 | |a VIII,171 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Business & economics | |
| 650 | 0 | 7 | |a Internationalisierung |0 (DE-588)4162106-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Technologieunternehmen |0 (DE-588)7853364-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markteintrittsstrategie |0 (DE-588)4326311-2 |2 gnd |9 rswk-swf |
| 651 | 7 | |a Asien |0 (DE-588)4003217-6 |2 gnd |9 rswk-swf | |
| 651 | 7 | |a Europa |0 (DE-588)4015701-5 |2 gnd |9 rswk-swf | |
| 653 | |a Paperback / softback | ||
| 653 | |a Fachhochschul-/Hochschulausbildung | ||
| 653 | |a Fachhochschul-/Hochschulausbildung | ||
| 653 | |a BUS041000 | ||
| 653 | |a BUS043000: BUS043000 BUSINESS & ECONOMICS / Marketing / General | ||
| 653 | |a KJMV7: Sales & marketing management | ||
| 653 | |a KJV: Ownership & organization of enterprises | ||
| 653 | |a TB: Textbook | ||
| 653 | |a BUS041000 | ||
| 653 | |a 1783: Hardcover, Softcover / Wirtschaft/Betriebswirtschaft | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-032122163 | ||
Record in the Search Index
| _version_ | 1804181445647794176 |
|---|---|
| adam_text | CONTENTS
INTRODUCTION-----
V
1
HOW
TO
COMBINE
THEORY
AND
BUSINESS
PRACTICE?
*
1
1.1
ABOUT
THEORY
-----
1
1.2
QUALITATIVE,
QUANTITATIVE,
AND
MIXED
RESEARCH
METHODS
-----
2
1.3
CASE
STUDY
ANALYSIS
-----
4
2
INTERNATIONALIZATION
THEORIES
-----
9
2.1
THE
INTERNATIONAL
PRODUCT
LIFE-CYCLE
THEORY
-----
9
2.1.1
MARKET
ENTRY
ACCORDING
TO
THE
PRODUCT
LIFE-CYCLE
PHASE
-----
9
2.1.2
REVIEW
OF
VERNON
*
S
MODEL
-----
10
2.2
LOCATION
THEORIES
-----
11
2.2.1
HISTORICAL
FOUNDATIONS
-----
11
2.2.2
LOCATION
FACTORS
-----
12
2.2.3
THE
DIAMOND
MODEL
-----
16
2.2.4
REVIEW
OF
THE
LOCATION
CONCEPTS
-----
18
2.3
INTERNALIZATION
THEORY
-----
20
2.3.1
THE
ISSUE
OF
TRANSACTION
COSTS
-----20
2.3.2
EMERGENCE
OF
MULTINATIONAL
ENTERPRISES
-----
22
2.3.3
REVIEW
OF
INTERNALIZATION
THEORY
-----
23
2.4
THE
E.
P.
R.
G.
MODEL
BY
PERLMUTTER
-----24
2.5
THE
ECLECTIC
PARADIGM
-----
26
2.5.1
ADVANTAGE
CATEGORIES
-----26
2.5.2
MARKET
ENTRY
STRATEGY
ACCORDING
TO
ADVANTAGE
CATEGORIES
-----
27
2.5.3
REVIEW
OF
THE
ECLECTIC
PARADIGM
-----
28
2.6
THE
UPPSALA
MODEL
OF
INTERNATIONALIZATION
-----
29
2.6.1
INCREMENTAL
MARKET
ENTRY
THROUGH
ACCUMULATED
KNOWLEDGE
-----
29
2.6.2
REVIEW
OF
THE
UPPSALA
MODEL
-----
31
2.7
NETWORK
THEORY
OF INTERNATIONALIZATION
-----
33
2.7.1
INTER-ORGANIZATIONAL
RELATIONSHIPS
-----
33
2.7.2
INTERPERSONAL
RELATIONSHIPS
APPROACH
-----
40
2.8 SUMMARY
OF
INTERNATIONALIZATION
THEORIES
-----
52
3
MARKET
ENTRY
STRATEGIES
-----
65
3.1
ABOUT
STRATEGY
AND
INTERNATIONALIZATION
-----
65
3.2
FOREIGN
MARKET
ENTRY
STRATEGIES
-----
68
3.2.1 CONTRACTUAL
MODES
OF
MARKET
ENTRY
-----
68
3.2.2
COOPERATIVE
MODES
OF
MARKET
ENTRY
-----
76
3.2.3
HIERARCHICAL
MODES
OF
MARKET
ENTRY
(FOREIGN
DIRECT
INVESTMENT)
-----80
3.3
DECISION
DETERMINANTS
OF
AN
INTERNATIONAL
MARKET
ENTRY
-----
83
3.3.1
ENTRY
RAPIDITY
AND
PROXIMITY
TO
THE
MARKET
-----
83
3.3.2
DEGREE
OF
HIERARCHICAL
CONTROL
AND
FINANCIAL
RISK
-----
83
3.3.3
A
TWO-STEP
DECISION
PROCESS
APPROACH
TOWARDS
AN
INTERNATIONAL
MARKET
ENTRY
-----84
4
CASE
STUDIES
-----
97
4.1
THE
CASE
STUDY
OF
SONY
-----
97
4.1.1
COMPANY
ORIGINS
(THE
PERIOD
FROM
1945
UNTIL
THE
1980S)
-----
97
4.1.2
DIVERSIFICATION
TOWARDS
MOVIE
AND
ENTERTAINMENT
-----
98
VIII
*
CONTENTS
4.1.3
LOSS
OF
CORE
COMPETENCIES
IN
ELECTRONICS
-----99
4.1.4
ACCESS
TO
SCREEN
TECHNOLOGY
THROUGH
JOINT
VENTURE
NETWORKS
-----
100
4.1.5
MARKET
ENTRY
STRATEGIES
FOR
EUROPE
AS
PART
OF
A
GLOBAL
VALUE
CHAIN
-----
102
4.1.6
ENTREPRENEURSHIP
AND
FIRM
CULTURE
-----
104
4.1.7
PROMISING
BUSINESS
DURING
THE
RECENT
YEARS
-
HOW
ABOUT
THE
FUTURE?-----
106
4.2
WHAT
EXACTLY
IS
MEANT
BY
PANASONIC
*
S
*
CORE
BUSINESS
*
?
-----
109
4.2.1
COMPANY
BACKGROUND
-----
109
4.2.2
THE
MARKET
AT
THE
BEGINNING
OF
THE
21ST
CENTURY
-----
110
4.2.3
NEW
BUSINESSES
INTRODUCED,
OTHER
BUSINESSES
DISAPPEAR
-----
112
4.3 ENVIRONMENTAL
ANALYSIS
IN
BUSINESS
PRACTICE:
STRONG
IN
TECHNOLOGICAL
FORECASTING
BUT
POOR
IN
MARKETING
IMPLEMENTATION
-----
115
4.4
THE
PHENOMENON
OF
DISRUPTIVE
TECHNOLOGIES
APPLIED
IN
THE
AUTOMOTIVE
INDUSTRY:
THE
CASE
OF
TESLA
INC.
-----
117
4.4.1
DISRUPTIVE
TECHNOLOGIES
-----
117
4.4.2
MISSION
AND
VISION
-----
118
4.4.3
VERTICAL
INTEGRATION
-----
119
4.4.4
OPPORTUNITIES
AND
CHALLENGES
FOR
AN
INDUSTRY
NEWCOMER
-----
119
4.4.5
AND
THE
FUTURE
(IS
BRIGHT)?
--------
122
4.5 DELIVERY
HERO:
INSTANT
INTERNATIONALIZATION
THROUGH
DIGITALIZATION
-----
124
4.5.1
LAUNCHING
A
NEW
BUSINESS
CONCEPT
AND
THE
ROLE
OF
THE
FOUNDING
ENTREPRENEUR
-----
124
4.5.2
DIGITAL
TECHNOLOGIES
AND
INTERNATIONAL
EXPANSION
-----
125
4.5.3
FIRM
ORGANIZATION
AND
CULTURE
-----
126
4.6
THE
CASE
STUDY
OF
SAMSUNG
-----
131
4.6.1
SAMSUNG
MANAGEMENT
PHILOSOPHY
-
HISTORY
AND
TODAY
-----
131
4.6.2
CONGLOMERATE
DIVERSIFICATION
OF
SAMSUNG
GROUP
-----
134
4.6.3
THE
STRATEGY
OF
VERTICAL
INTEGRATION
OF
SAMSUNG
ELECTRONICS
-----
141
4.6.4
INTERNATIONAL
BUSINESS
EXPANSION
-----
145
4.7
CONTRACT
MANUFACTURING:
THE
CASE
STUDY
OF
FOXCONN-----
151
4.8
THE
CASE
STUDY
OF
LG
ELECTRONICS
-----
154
4.8.1
ABOUT
THE
FIRM
-----
154
4.8.2
THE
FOUNDATION
OF
THE
FIRST
INTERNATIONAL
JOINT
VENTURE
BETWEEN
LG
ELECTRONICS
AND
PHILIPS
NAMED
LG.PHILIPSLCD
-----
155
4.8.3
PHILIPS
REDUCES
ITS
STAKE
IN
LG.PHILIPSLCD
AND
SAYS
GOOD-BYE
-----
159
4.8.4
THE
FOUNDATION
OF
THE
SECOND
INTERNATIONAL
JOINT
VENTURE
BETWEEN
LG
ELECTRONICS
AND
PHILIPS
NAMED
LG,PHILIPS
DISPLAYS
-
THIS
TIME
EVERYTHING
WILL
BE
BETTER
?!
-----
159
4.8.5
LG.PHILIPS
DISPLAYS
GETS
A
NEW
NAME
-----
163
4.8.6
WHAT
HAPPENED
NEXT
TO
THE
INTERNATIONAL
JOINT
VENTURE
TERMINATIONS?
-----
163
4.8.7
AND
THE
FUTURE?-----
164
INDEX
-----
169
|
| adam_txt |
CONTENTS
INTRODUCTION-----
V
1
HOW
TO
COMBINE
THEORY
AND
BUSINESS
PRACTICE?
*
1
1.1
ABOUT
THEORY
-----
1
1.2
QUALITATIVE,
QUANTITATIVE,
AND
MIXED
RESEARCH
METHODS
-----
2
1.3
CASE
STUDY
ANALYSIS
-----
4
2
INTERNATIONALIZATION
THEORIES
-----
9
2.1
THE
INTERNATIONAL
PRODUCT
LIFE-CYCLE
THEORY
-----
9
2.1.1
MARKET
ENTRY
ACCORDING
TO
THE
PRODUCT
LIFE-CYCLE
PHASE
-----
9
2.1.2
REVIEW
OF
VERNON
*
S
MODEL
-----
10
2.2
LOCATION
THEORIES
-----
11
2.2.1
HISTORICAL
FOUNDATIONS
-----
11
2.2.2
LOCATION
FACTORS
-----
12
2.2.3
THE
DIAMOND
MODEL
-----
16
2.2.4
REVIEW
OF
THE
LOCATION
CONCEPTS
-----
18
2.3
INTERNALIZATION
THEORY
-----
20
2.3.1
THE
ISSUE
OF
TRANSACTION
COSTS
-----20
2.3.2
EMERGENCE
OF
MULTINATIONAL
ENTERPRISES
-----
22
2.3.3
REVIEW
OF
INTERNALIZATION
THEORY
-----
23
2.4
THE
E.
P.
R.
G.
MODEL
BY
PERLMUTTER
-----24
2.5
THE
ECLECTIC
PARADIGM
-----
26
2.5.1
ADVANTAGE
CATEGORIES
-----26
2.5.2
MARKET
ENTRY
STRATEGY
ACCORDING
TO
ADVANTAGE
CATEGORIES
-----
27
2.5.3
REVIEW
OF
THE
ECLECTIC
PARADIGM
-----
28
2.6
THE
UPPSALA
MODEL
OF
INTERNATIONALIZATION
-----
29
2.6.1
INCREMENTAL
MARKET
ENTRY
THROUGH
ACCUMULATED
KNOWLEDGE
-----
29
2.6.2
REVIEW
OF
THE
UPPSALA
MODEL
-----
31
2.7
NETWORK
THEORY
OF INTERNATIONALIZATION
-----
33
2.7.1
INTER-ORGANIZATIONAL
RELATIONSHIPS
-----
33
2.7.2
INTERPERSONAL
RELATIONSHIPS
APPROACH
-----
40
2.8 SUMMARY
OF
INTERNATIONALIZATION
THEORIES
-----
52
3
MARKET
ENTRY
STRATEGIES
-----
65
3.1
ABOUT
STRATEGY
AND
INTERNATIONALIZATION
-----
65
3.2
FOREIGN
MARKET
ENTRY
STRATEGIES
-----
68
3.2.1 CONTRACTUAL
MODES
OF
MARKET
ENTRY
-----
68
3.2.2
COOPERATIVE
MODES
OF
MARKET
ENTRY
-----
76
3.2.3
HIERARCHICAL
MODES
OF
MARKET
ENTRY
(FOREIGN
DIRECT
INVESTMENT)
-----80
3.3
DECISION
DETERMINANTS
OF
AN
INTERNATIONAL
MARKET
ENTRY
-----
83
3.3.1
ENTRY
RAPIDITY
AND
PROXIMITY
TO
THE
MARKET
-----
83
3.3.2
DEGREE
OF
HIERARCHICAL
CONTROL
AND
FINANCIAL
RISK
-----
83
3.3.3
A
TWO-STEP
DECISION
PROCESS
APPROACH
TOWARDS
AN
INTERNATIONAL
MARKET
ENTRY
-----84
4
CASE
STUDIES
-----
97
4.1
THE
CASE
STUDY
OF
SONY
-----
97
4.1.1
COMPANY
ORIGINS
(THE
PERIOD
FROM
1945
UNTIL
THE
1980S)
-----
97
4.1.2
DIVERSIFICATION
TOWARDS
MOVIE
AND
ENTERTAINMENT
-----
98
VIII
*
CONTENTS
4.1.3
LOSS
OF
CORE
COMPETENCIES
IN
ELECTRONICS
-----99
4.1.4
ACCESS
TO
SCREEN
TECHNOLOGY
THROUGH
JOINT
VENTURE
NETWORKS
-----
100
4.1.5
MARKET
ENTRY
STRATEGIES
FOR
EUROPE
AS
PART
OF
A
GLOBAL
VALUE
CHAIN
-----
102
4.1.6
ENTREPRENEURSHIP
AND
FIRM
CULTURE
-----
104
4.1.7
PROMISING
BUSINESS
DURING
THE
RECENT
YEARS
-
HOW
ABOUT
THE
FUTURE?-----
106
4.2
WHAT
EXACTLY
IS
MEANT
BY
PANASONIC
*
S
*
CORE
BUSINESS
*
?
-----
109
4.2.1
COMPANY
BACKGROUND
-----
109
4.2.2
THE
MARKET
AT
THE
BEGINNING
OF
THE
21ST
CENTURY
-----
110
4.2.3
NEW
BUSINESSES
INTRODUCED,
OTHER
BUSINESSES
DISAPPEAR
-----
112
4.3 ENVIRONMENTAL
ANALYSIS
IN
BUSINESS
PRACTICE:
STRONG
IN
TECHNOLOGICAL
FORECASTING
BUT
POOR
IN
MARKETING
IMPLEMENTATION
-----
115
4.4
THE
PHENOMENON
OF
DISRUPTIVE
TECHNOLOGIES
APPLIED
IN
THE
AUTOMOTIVE
INDUSTRY:
THE
CASE
OF
TESLA
INC.
-----
117
4.4.1
DISRUPTIVE
TECHNOLOGIES
-----
117
4.4.2
MISSION
AND
VISION
-----
118
4.4.3
VERTICAL
INTEGRATION
-----
119
4.4.4
OPPORTUNITIES
AND
CHALLENGES
FOR
AN
INDUSTRY
NEWCOMER
-----
119
4.4.5
AND
THE
FUTURE
(IS
BRIGHT)?
--------
122
4.5 DELIVERY
HERO:
INSTANT
INTERNATIONALIZATION
THROUGH
DIGITALIZATION
-----
124
4.5.1
LAUNCHING
A
NEW
BUSINESS
CONCEPT
AND
THE
ROLE
OF
THE
FOUNDING
ENTREPRENEUR
-----
124
4.5.2
DIGITAL
TECHNOLOGIES
AND
INTERNATIONAL
EXPANSION
-----
125
4.5.3
FIRM
ORGANIZATION
AND
CULTURE
-----
126
4.6
THE
CASE
STUDY
OF
SAMSUNG
-----
131
4.6.1
SAMSUNG
MANAGEMENT
PHILOSOPHY
-
HISTORY
AND
TODAY
-----
131
4.6.2
CONGLOMERATE
DIVERSIFICATION
OF
SAMSUNG
GROUP
-----
134
4.6.3
THE
STRATEGY
OF
VERTICAL
INTEGRATION
OF
SAMSUNG
ELECTRONICS
-----
141
4.6.4
INTERNATIONAL
BUSINESS
EXPANSION
-----
145
4.7
CONTRACT
MANUFACTURING:
THE
CASE
STUDY
OF
FOXCONN-----
151
4.8
THE
CASE
STUDY
OF
LG
ELECTRONICS
-----
154
4.8.1
ABOUT
THE
FIRM
-----
154
4.8.2
THE
FOUNDATION
OF
THE
FIRST
INTERNATIONAL
JOINT
VENTURE
BETWEEN
LG
ELECTRONICS
AND
PHILIPS
NAMED
LG.PHILIPSLCD
-----
155
4.8.3
PHILIPS
REDUCES
ITS
STAKE
IN
LG.PHILIPSLCD
AND
SAYS
GOOD-BYE
-----
159
4.8.4
THE
FOUNDATION
OF
THE
SECOND
INTERNATIONAL
JOINT
VENTURE
BETWEEN
LG
ELECTRONICS
AND
PHILIPS
NAMED
LG,PHILIPS
DISPLAYS
-
THIS
TIME
EVERYTHING
WILL
BE
BETTER
?!
-----
159
4.8.5
LG.PHILIPS
DISPLAYS
GETS
A
NEW
NAME
-----
163
4.8.6
WHAT
HAPPENED
NEXT
TO
THE
INTERNATIONAL
JOINT
VENTURE
TERMINATIONS?
-----
163
4.8.7
AND
THE
FUTURE?-----
164
INDEX
-----
169 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Glowik, Mario |
| author_GND | (DE-588)1071823132 |
| author_facet | Glowik, Mario |
| author_role | aut |
| author_sort | Glowik, Mario |
| author_variant | m g mg |
| building | Verbundindex |
| bvnumber | BV046711779 |
| classification_rvk | QP 612 QP 600 |
| ctrlnum | (OCoLC)1199065364 (DE-599)DNB1178450864 |
| dewey-raw | |a 658.87 |c 658.87 |e DDC22ger |
| dewey-search | |a 658.87 |c 658.87 |e DDC22ger |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 3., completely revised and updated edition |
| format | Book |
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| geographic | Asien (DE-588)4003217-6 gnd Europa (DE-588)4015701-5 gnd |
| geographic_facet | Asien Europa |
| id | DE-604.BV046711779 |
| illustrated | Illustrated |
| index_date | 2024-07-03T14:31:02Z |
| indexdate | 2024-07-10T08:51:46Z |
| institution | BVB |
| institution_GND | (DE-588)1065492103 |
| isbn | 9783110650679 3110650673 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032122163 |
| oclc_num | 1199065364 |
| open_access_boolean | |
| owner | DE-N2 DE-2070s DE-1050 DE-20 DE-860 |
| owner_facet | DE-N2 DE-2070s DE-1050 DE-20 DE-860 |
| physical | VIII,171 Seiten Illustrationen, Diagramme |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | De Gruyter Oldenbourg |
| record_format | marc |
| series2 | Business & economics |
| spelling | Glowik, Mario (DE-588)1071823132 aut Market entry strategies internationalization theories, concepts and cases Mario Glowik 3., completely revised and updated edition Berlin De Gruyter Oldenbourg [2020] © 2020 VIII,171 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Business & economics Internationalisierung (DE-588)4162106-2 gnd rswk-swf Technologieunternehmen (DE-588)7853364-8 gnd rswk-swf Markteintrittsstrategie (DE-588)4326311-2 gnd rswk-swf Asien (DE-588)4003217-6 gnd rswk-swf Europa (DE-588)4015701-5 gnd rswk-swf Paperback / softback Fachhochschul-/Hochschulausbildung BUS041000 BUS043000: BUS043000 BUSINESS & ECONOMICS / Marketing / General KJMV7: Sales & marketing management KJV: Ownership & organization of enterprises TB: Textbook 1783: Hardcover, Softcover / Wirtschaft/Betriebswirtschaft Markteintrittsstrategie (DE-588)4326311-2 s DE-604 Asien (DE-588)4003217-6 g Technologieunternehmen (DE-588)7853364-8 s Internationalisierung (DE-588)4162106-2 s Europa (DE-588)4015701-5 g De Gruyter Oldenbourg (DE-588)1065492103 pbl Erscheint auch als Online-Ausgabe, epub 9783110653137 Erscheint auch als Online-Ausgabe, pdf 9783110653113 X:MVB http://www.degruyter.com/search?f_0=isbnissn&q_0=9783110650679&searchTitles=true Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032122163&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Glowik, Mario Market entry strategies internationalization theories, concepts and cases Internationalisierung (DE-588)4162106-2 gnd Technologieunternehmen (DE-588)7853364-8 gnd Markteintrittsstrategie (DE-588)4326311-2 gnd |
| subject_GND | (DE-588)4162106-2 (DE-588)7853364-8 (DE-588)4326311-2 (DE-588)4003217-6 (DE-588)4015701-5 |
| title | Market entry strategies internationalization theories, concepts and cases |
| title_auth | Market entry strategies internationalization theories, concepts and cases |
| title_exact_search | Market entry strategies internationalization theories, concepts and cases |
| title_exact_search_txtP | Market entry strategies internationalization theories, concepts and cases |
| title_full | Market entry strategies internationalization theories, concepts and cases Mario Glowik |
| title_fullStr | Market entry strategies internationalization theories, concepts and cases Mario Glowik |
| title_full_unstemmed | Market entry strategies internationalization theories, concepts and cases Mario Glowik |
| title_short | Market entry strategies |
| title_sort | market entry strategies internationalization theories concepts and cases |
| title_sub | internationalization theories, concepts and cases |
| topic | Internationalisierung (DE-588)4162106-2 gnd Technologieunternehmen (DE-588)7853364-8 gnd Markteintrittsstrategie (DE-588)4326311-2 gnd |
| topic_facet | Internationalisierung Technologieunternehmen Markteintrittsstrategie Asien Europa |
| url | http://www.degruyter.com/search?f_0=isbnissn&q_0=9783110650679&searchTitles=true http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032122163&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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