Holdings: Digital marketing strategies and models for competitive business

Digital marketing strategies and models for competitive business:

""This book explores the theory and application of digital marketing strategies and models in businesses"--Provided by publisher"--

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Bibliographic Details
Other Authors:	Mota Pinto, Filipe (Editor), Guarda, Teresa (Editor)
Format:	Electronic eBook
Language:	English
Published:	Hershey, PA IGI Global [2020]
Subjects:	Marketing / Data processing Internet marketing Electronic commerce Online-Marketing Datenverarbeitung Electronic Commerce Aufsatzsammlung
Online Access:	DE-1050 DE-706 DE-83 DE-898 URL des Erstveröffentlichers
Summary:	""This book explores the theory and application of digital marketing strategies and models in businesses"--Provided by publisher"--
Physical Description:	1 Online-Ressource
ISBN:	9781799829652
DOI:	10.4018/978-1-7998-2963-8

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isbn	9781799829652
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subject_GND	(DE-588)7706419-7 (DE-588)4011152-0 (DE-588)4592128-3 (DE-588)4143413-4
title	Digital marketing strategies and models for competitive business
title_auth	Digital marketing strategies and models for competitive business
title_exact_search	Digital marketing strategies and models for competitive business
title_exact_search_txtP	Digital marketing strategies and models for competitive business
title_full	Digital marketing strategies and models for competitive business Filipe Mota Pinto, Teresa Guarda
title_fullStr	Digital marketing strategies and models for competitive business Filipe Mota Pinto, Teresa Guarda
title_full_unstemmed	Digital marketing strategies and models for competitive business Filipe Mota Pinto, Teresa Guarda
title_short	Digital marketing strategies and models for competitive business
title_sort	digital marketing strategies and models for competitive business
topic	Marketing / Data processing Internet marketing Electronic commerce Electronic commerce fast Internet marketing fast Marketing / Data processing fast Online-Marketing (DE-588)7706419-7 gnd Datenverarbeitung (DE-588)4011152-0 gnd Electronic Commerce (DE-588)4592128-3 gnd
topic_facet	Marketing / Data processing Internet marketing Electronic commerce Online-Marketing Datenverarbeitung Electronic Commerce Aufsatzsammlung
url	https://doi.org/10.4018/978-1-7998-2963-8
work_keys_str_mv	AT motapintofilipe digitalmarketingstrategiesandmodelsforcompetitivebusiness AT guardateresa digitalmarketingstrategiesandmodelsforcompetitivebusiness

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