Applied communication research methods: getting started as a researcher

"A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers. The second edition featu...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Boyle, Michael P. 1975- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York ; London Routledge, Taylor & Francis Group 2020
Ausgabe:Second edition
Schlagworte:
Online-Zugang:UPA01
Volltext
Zusammenfassung:"A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics."--Back cover
Beschreibung:1 Online-Ressource Illustrationen
ISBN:9780429296444
DOI:10.4324/9780429296444

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Volltext öffnen