Differing outlook of contemporary advertising:
Saved in:
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Berlin ; Bern ; Wien
Peter Lang
[2019]
|
| Subjects: | |
| Online Access: | Inhaltstext https://www.peterlang.com/view/product/95949?format=PBK Inhaltsverzeichnis Inhaltsverzeichnis |
| Physical Description: | 296 Seiten Illustrationen, Diagramme 21 cm, 387 g |
| ISBN: | 9783631803714 3631803710 |
Staff View
MARC
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| 245 | 1 | 0 | |a Differing outlook of contemporary advertising |c Ömer Aydınlıoğlu |
| 264 | 1 | |a Berlin ; Bern ; Wien |b Peter Lang |c [2019] | |
| 264 | 4 | |c © 2019 | |
| 300 | |a 296 Seiten |b Illustrationen, Diagramme |c 21 cm, 387 g | ||
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| 653 | |a Advertising | ||
| 653 | |a Advertising discourse | ||
| 653 | |a Advertising in new media | ||
| 653 | |a Aydinlioglu | ||
| 653 | |a Contemporary | ||
| 653 | |a Contemporary advertising | ||
| 653 | |a Differing | ||
| 653 | |a Ömer | ||
| 653 | |a Outlook | ||
| 653 | |a Television advertisement | ||
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Record in the Search Index
| _version_ | 1804181402944536577 |
|---|---|
| adam_text | CONTENTS
LIST
OF
CONTRIBUTORS
................................................................................
9
ALPARSLAN
NAS
ARTICULATING
DIVERSITY,
DECODING
POLARIZATION:
ONLINE
RESPONSES
TO
COCA
COLA
*
S
MEMLEKET
ADVERTISEMENT
............................................
11
ERSIN
DIKER
AND
ZEKIYE
EARNER
GENCER
UNIVERSITY
STUDENTS
*
MOTIVATIONS
FOR
WATCHING
SOCIAL
MEDIA
ADVERTISEMENTS:
A
STUDY
IN
THE
CONTEXT
OF
USES
AND
GRATIFICATIONS
THEORY
..............................................................................
41
DILARA
NERGISHAN
KOGER
PUBLIC
RESPONSE
TO
*
COUP
ATTEMPT
*
THROUGH
MEDIA:
AN
ANALYSIS
OF
THE
JULY
15
ADVERTISEMENTS
IN
HURRIYET
NEWSPAPER
........................
65
OMER
AYDMHOGLU
AND
GOKHAN
GIILTEKIN
THE
TRANSFORMATION
OF
THE
PERCEPTION
OF
HEGEMONIC
MASCULINITY
IN
CINEMA
THROUGH
TELEVISION
ADVERTISEMENTS
.....................................
89
SEFER
KALAMAN
THE
USE
OF
SEXUALITY
IN
ADVERTISEMENTS
OF
NEW
MEDIA
IN
THE
CONTEXT
OF
REVERSING
SOCIAL
NORMS
.......................................................
115
NAIM
QETINTURK
AND
EMEL
POYRAZ
SPONSORED
ADS
IN
INSTAGRAM
AS
A
MARKETPLACE
AND
THE
CONCEPT
OF
SOCIAL
AFFILIATION
..................................................................................
139
BIRGUL
ALIA
A
GENERAL
OVERVIEW
ON
TURKISH
COMEDY
MOVIES
IN
THE
CONTEXT
OF
ADVERTISING
DISCOURSES
.......................................................................
159
GONCA
UNCU
PHILANTHROPIC
ADVERTISING:
CREATIVE
WAYS
TO
RAISE
AWARENESS
OF
HUMANITARIAN
ISSUES
................................................................................
191
8
CONTENTS
GUL
DILEK
TURK
RULING
CONSUMERS
*
SUBCONSCIOUS
THROUGH
SUBLIMINAL
SYMBOLS
IN
ADVERTISEMENTS
...........................................................................................
205
HACER
DOLANBAY
ANALYSING
POLITICAL
ADVERTISING
IN
THE
CONTEXT
OF
NEW
MEDIA
LITERACY
.......................................................................................................
225
RABIA
DEMIR
AND
GONIIL
CENGIZ
THE
COMMERCIAL
FILM
FOR
THE
15TH
ISTANBUL
BIENNIAL
AS
AN
EXAMPLE
FOR
AN
INTERACTIVE
ART:
#BIENNIALINTHECITY
.................................
243
IBRAHIM
KIQIR
AND
CELIL
UNAL
COMMODITY
FETISHISM
AND
ADVERTISING
...................................................
267
LIST
OF
FIGURES
............................................................................................
291
LIST
OF
TABLES
..............................................................................................
295
|
| adam_txt |
CONTENTS
LIST
OF
CONTRIBUTORS
.
9
ALPARSLAN
NAS
ARTICULATING
DIVERSITY,
DECODING
POLARIZATION:
ONLINE
RESPONSES
TO
COCA
COLA
*
S
MEMLEKET
ADVERTISEMENT
.
11
ERSIN
DIKER
AND
ZEKIYE
EARNER
GENCER
UNIVERSITY
STUDENTS
*
MOTIVATIONS
FOR
WATCHING
SOCIAL
MEDIA
ADVERTISEMENTS:
A
STUDY
IN
THE
CONTEXT
OF
USES
AND
GRATIFICATIONS
THEORY
.
41
DILARA
NERGISHAN
KOGER
PUBLIC
RESPONSE
TO
*
COUP
ATTEMPT
*
THROUGH
MEDIA:
AN
ANALYSIS
OF
THE
JULY
15
ADVERTISEMENTS
IN
HURRIYET
NEWSPAPER
.
65
OMER
AYDMHOGLU
AND
GOKHAN
GIILTEKIN
THE
TRANSFORMATION
OF
THE
PERCEPTION
OF
HEGEMONIC
MASCULINITY
IN
CINEMA
THROUGH
TELEVISION
ADVERTISEMENTS
.
89
SEFER
KALAMAN
THE
USE
OF
SEXUALITY
IN
ADVERTISEMENTS
OF
NEW
MEDIA
IN
THE
CONTEXT
OF
REVERSING
SOCIAL
NORMS
.
115
NAIM
QETINTURK
AND
EMEL
POYRAZ
SPONSORED
ADS
IN
INSTAGRAM
AS
A
MARKETPLACE
AND
THE
CONCEPT
OF
SOCIAL
AFFILIATION
.
139
BIRGUL
ALIA
A
GENERAL
OVERVIEW
ON
TURKISH
COMEDY
MOVIES
IN
THE
CONTEXT
OF
ADVERTISING
DISCOURSES
.
159
GONCA
UNCU
PHILANTHROPIC
ADVERTISING:
CREATIVE
WAYS
TO
RAISE
AWARENESS
OF
HUMANITARIAN
ISSUES
.
191
8
CONTENTS
GUL
DILEK
TURK
RULING
CONSUMERS
*
SUBCONSCIOUS
THROUGH
SUBLIMINAL
SYMBOLS
IN
ADVERTISEMENTS
.
205
HACER
DOLANBAY
ANALYSING
POLITICAL
ADVERTISING
IN
THE
CONTEXT
OF
NEW
MEDIA
LITERACY
.
225
RABIA
DEMIR
AND
GONIIL
CENGIZ
THE
COMMERCIAL
FILM
FOR
THE
15TH
ISTANBUL
BIENNIAL
AS
AN
EXAMPLE
FOR
AN
INTERACTIVE
ART:
#BIENNIALINTHECITY
.
243
IBRAHIM
KIQIR
AND
CELIL
UNAL
COMMODITY
FETISHISM
AND
ADVERTISING
.
267
LIST
OF
FIGURES
.
291
LIST
OF
TABLES
.
295 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author2 | Aydınlıoğlu, Ömer |
| author2_role | edt |
| author2_variant | ö a öa |
| author_GND | (DE-588)1209883570 |
| author_facet | Aydınlıoğlu, Ömer |
| building | Verbundindex |
| bvnumber | BV046681005 |
| ctrlnum | (OCoLC)1164606433 (DE-599)DNB1200037952 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| index_date | 2024-07-03T14:24:03Z |
| indexdate | 2024-07-10T08:51:06Z |
| institution | BVB |
| institution_GND | (DE-588)1065711506 |
| isbn | 9783631803714 3631803710 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032091822 |
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| physical | 296 Seiten Illustrationen, Diagramme 21 cm, 387 g |
| publishDate | 2019 |
| publishDateSearch | 2019 |
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| publisher | Peter Lang |
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| spelling | Differing outlook of contemporary advertising Ömer Aydınlıoğlu Berlin ; Bern ; Wien Peter Lang [2019] © 2019 296 Seiten Illustrationen, Diagramme 21 cm, 387 g txt rdacontent n rdamedia nc rdacarrier Werbung (DE-588)4065541-6 gnd rswk-swf Advertising Advertising discourse Advertising in new media Aydinlioglu Contemporary Contemporary advertising Differing Ömer Outlook Television advertisement (DE-588)4143413-4 Aufsatzsammlung gnd-content Werbung (DE-588)4065541-6 s DE-604 Aydınlıoğlu, Ömer (DE-588)1209883570 edt Peter Lang GmbH (DE-588)1065711506 pbl Erscheint auch als Online-Ausgabe, PDF 978-3-631-80372-1 Erscheint auch als Online-Ausgabe, EPUB 978-3-631-80373-8 Erscheint auch als Online-Ausgabe, MOBI 978-3-631-80374-5 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=eeec305a8e924c27bf097f6c35c420fe&prov=M&dok_var=1&dok_ext=htm Inhaltstext X:MVB https://www.peterlang.com/view/product/95949?format=PBK B:DE-101 application/pdf https://d-nb.info/1200037952/04 Inhaltsverzeichnis DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032091822&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Differing outlook of contemporary advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4143413-4 |
| title | Differing outlook of contemporary advertising |
| title_auth | Differing outlook of contemporary advertising |
| title_exact_search | Differing outlook of contemporary advertising |
| title_exact_search_txtP | Differing outlook of contemporary advertising |
| title_full | Differing outlook of contemporary advertising Ömer Aydınlıoğlu |
| title_fullStr | Differing outlook of contemporary advertising Ömer Aydınlıoğlu |
| title_full_unstemmed | Differing outlook of contemporary advertising Ömer Aydınlıoğlu |
| title_short | Differing outlook of contemporary advertising |
| title_sort | differing outlook of contemporary advertising |
| topic | Werbung (DE-588)4065541-6 gnd |
| topic_facet | Werbung Aufsatzsammlung |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=eeec305a8e924c27bf097f6c35c420fe&prov=M&dok_var=1&dok_ext=htm https://www.peterlang.com/view/product/95949?format=PBK https://d-nb.info/1200037952/04 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032091822&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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