Holdings: The Role of Origin of Fame in Influencer Branding

The Role of Origin of Fame in Influencer Branding: a Comparative Analysis of German and Russian Consumers

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Bibliographic Details
Main Author:	Sinnig, Julia 1992- (Author)
Format:	Thesis Book
Language:	English
Published:	Wiesbaden Springer Gabler [2019]
Series:	Innovatives Markenmanagement Band 69
Subjects:	Marketing Verbraucherverhalten Online-Marketing Beeinflussung Influencer Social Media Hochschulschrift
Online Access:	Inhaltstext
Physical Description:	XXI, 316 Seiten Illustrationen 21 cm x 14.8 cm
ISBN:	9783658275426 3658275421

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MARC


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physical	XXI, 316 Seiten Illustrationen 21 cm x 14.8 cm
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publisher	Springer Gabler
record_format	marc
series	Innovatives Markenmanagement
series2	Innovatives Markenmanagement
spelling	Sinnig, Julia 1992- Verfasser (DE-588)1177063034 aut The Role of Origin of Fame in Influencer Branding a Comparative Analysis of German and Russian Consumers Julia Sinnig ; with a foreword by Univ.-Prof. Dr. Christoph Burmann Wiesbaden Springer Gabler [2019] XXI, 316 Seiten Illustrationen 21 cm x 14.8 cm txt rdacontent n rdamedia nc rdacarrier Innovatives Markenmanagement Band 69 Dissertation Universität Bremen 2019 Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Beeinflussung (DE-588)4005203-5 gnd rswk-swf Influencer (DE-588)1164030825 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Influencer (DE-588)1164030825 s Marketing (DE-588)4037589-4 s Verbraucherverhalten (DE-588)4062644-1 s Beeinflussung (DE-588)4005203-5 s 1\p DE-604 Online-Marketing (DE-588)7706419-7 s Social Media (DE-588)4639271-3 s 2\p DE-604 Springer Fachmedien Wiesbaden (DE-588)1043386068 pbl Erscheint auch als Online-Ausgabe 978-3-658-27543-3 Innovatives Markenmanagement Band 69 (DE-604)BV042542685 69 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=07b96d0bc6514f5db98e454ebf712036&prov=M&dok_var=1&dok_ext=htm Inhaltstext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Sinnig, Julia 1992- The Role of Origin of Fame in Influencer Branding a Comparative Analysis of German and Russian Consumers Innovatives Markenmanagement Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Online-Marketing (DE-588)7706419-7 gnd Beeinflussung (DE-588)4005203-5 gnd Influencer (DE-588)1164030825 gnd Social Media (DE-588)4639271-3 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4062644-1 (DE-588)7706419-7 (DE-588)4005203-5 (DE-588)1164030825 (DE-588)4639271-3 (DE-588)4113937-9
title	The Role of Origin of Fame in Influencer Branding a Comparative Analysis of German and Russian Consumers
title_auth	The Role of Origin of Fame in Influencer Branding a Comparative Analysis of German and Russian Consumers
title_exact_search	The Role of Origin of Fame in Influencer Branding a Comparative Analysis of German and Russian Consumers
title_exact_search_txtP	The Role of Origin of Fame in Influencer Branding a Comparative Analysis of German and Russian Consumers
title_full	The Role of Origin of Fame in Influencer Branding a Comparative Analysis of German and Russian Consumers Julia Sinnig ; with a foreword by Univ.-Prof. Dr. Christoph Burmann
title_fullStr	The Role of Origin of Fame in Influencer Branding a Comparative Analysis of German and Russian Consumers Julia Sinnig ; with a foreword by Univ.-Prof. Dr. Christoph Burmann
title_full_unstemmed	The Role of Origin of Fame in Influencer Branding a Comparative Analysis of German and Russian Consumers Julia Sinnig ; with a foreword by Univ.-Prof. Dr. Christoph Burmann
title_short	The Role of Origin of Fame in Influencer Branding
title_sort	the role of origin of fame in influencer branding a comparative analysis of german and russian consumers
title_sub	a Comparative Analysis of German and Russian Consumers
topic	Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Online-Marketing (DE-588)7706419-7 gnd Beeinflussung (DE-588)4005203-5 gnd Influencer (DE-588)1164030825 gnd Social Media (DE-588)4639271-3 gnd
topic_facet	Marketing Verbraucherverhalten Online-Marketing Beeinflussung Influencer Social Media Hochschulschrift
url	http://deposit.dnb.de/cgi-bin/dokserv?id=07b96d0bc6514f5db98e454ebf712036&prov=M&dok_var=1&dok_ext=htm
volume_link	(DE-604)BV042542685
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