Columbia's Juan Valdez Campaign: brand revitalization through "authenticity" and "glocal" strategic communications
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Artikel |
| Sprache: | English |
| Veröffentlicht: |
2010
|
| ISBN: | 978-0-415-99899-4 |
Internformat
MARC
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| 245 | 1 | 0 | |a Columbia's Juan Valdez Campaign |b brand revitalization through "authenticity" and "glocal" strategic communications |c Juan-Carlos Molleda and Marilyn S. Roberts |
| 264 | 1 | |c 2010 | |
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| 773 | 0 | 8 | |t International media communication in a global age / ed. by Guy J. Golan ... |b 1. publ. |d New York [u.a.], 2010 |g S. 380 - 400 |k Communication series |w (DE-604)BV035776064 |z 978-0-415-99899-4 |
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Datensatz im Suchindex
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| article_link | (DE-604)BV035776064 |
| author | Molleda, Juan-Carlos Higgins, Colin |
| author_GND | (DE-588)138597189 |
| author_facet | Molleda, Juan-Carlos Higgins, Colin |
| author_role | aut aut |
| author_sort | Molleda, Juan-Carlos |
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| bvnumber | BV046676900 |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T14:22:50Z |
| indexdate | 2024-07-10T08:50:59Z |
| institution | BVB |
| isbn | 978-0-415-99899-4 |
| language | English |
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| spelling | Molleda, Juan-Carlos Verfasser aut Columbia's Juan Valdez Campaign brand revitalization through "authenticity" and "glocal" strategic communications Juan-Carlos Molleda and Marilyn S. Roberts 2010 txt rdacontent n rdamedia nc rdacarrier Higgins, Colin Verfasser (DE-588)138597189 aut pages:380-400 International media communication in a global age / ed. by Guy J. Golan ... 1. publ. New York [u.a.], 2010 S. 380 - 400 Communication series (DE-604)BV035776064 978-0-415-99899-4 |
| spellingShingle | Molleda, Juan-Carlos Higgins, Colin Columbia's Juan Valdez Campaign brand revitalization through "authenticity" and "glocal" strategic communications |
| title | Columbia's Juan Valdez Campaign brand revitalization through "authenticity" and "glocal" strategic communications |
| title_auth | Columbia's Juan Valdez Campaign brand revitalization through "authenticity" and "glocal" strategic communications |
| title_exact_search | Columbia's Juan Valdez Campaign brand revitalization through "authenticity" and "glocal" strategic communications |
| title_exact_search_txtP | Columbia's Juan Valdez Campaign brand revitalization through "authenticity" and "glocal" strategic communications |
| title_full | Columbia's Juan Valdez Campaign brand revitalization through "authenticity" and "glocal" strategic communications Juan-Carlos Molleda and Marilyn S. Roberts |
| title_fullStr | Columbia's Juan Valdez Campaign brand revitalization through "authenticity" and "glocal" strategic communications Juan-Carlos Molleda and Marilyn S. Roberts |
| title_full_unstemmed | Columbia's Juan Valdez Campaign brand revitalization through "authenticity" and "glocal" strategic communications Juan-Carlos Molleda and Marilyn S. Roberts |
| title_short | Columbia's Juan Valdez Campaign |
| title_sort | columbia s juan valdez campaign brand revitalization through authenticity and glocal strategic communications |
| title_sub | brand revitalization through "authenticity" and "glocal" strategic communications |
| work_keys_str_mv | AT molledajuancarlos columbiasjuanvaldezcampaignbrandrevitalizationthroughauthenticityandglocalstrategiccommunications AT higginscolin columbiasjuanvaldezcampaignbrandrevitalizationthroughauthenticityandglocalstrategiccommunications |