Website Quality and Shopping Behavior: quantitative and qualitative evidence
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Cham
Springer
[2020]
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | x, 129 Seiten Illustrationen |
| ISBN: | 9783030444396 |
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MARC
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Contents 1 Introduction. 1 2 Looking for the Definitionof Website Quality. 2.1 Definition of Website Quality by the International Organization for Standardization. 2.1.1 High-Level Design Aspects. 2.1.2 Conceptual Content Model. 2.1.3 Navigation and Search. 2.1.4 Graphical Representation of the Content. 2.1.5 Web Conformity Assessment. 2.2 Website Quality in the Scientific Literature. 2.2.1 The Issue of Dimensionality. 2.2.2 WEBQUAL and SERVQUAL Evaluation Frameworks . 2.3 Website Quality as a Five-Dimensional Model. References. 5 3 Factors Influencing UserExperience. 3.1 Quality of Experience and Human-Computer Interaction. 3.2 Mental Models and User Expectations. 3.3 Cognitive Load
Theory. 3.4 Affective Components. 3.5 Importance of Visual Elements in Web Design. 3.6 User Experience Analysis. 3.6.1 Test Scenario and Technical Equipment. 3.6.2 Structural Equation Modeling and Confirmatory Factor Analysis. 3.6.3 Complimentary Results from the Eye-tracking Study. 3.6.4 Testing Sample Website Layouts. References. 5 7 8 9 10 11 12 12 14 18 21 29 29 31 33 34 35 38 39 44 44 51 54 ix
·՝ ч~ x 4 5 Contents Technical Aspects of Web Design. 4.1 The Relationship Between Technical Characteristics and User Experience. 4.2 Search Engine Optimization. 4.2.1 On-Page and Off-Page Factors. 4.2.2 What Factors Influence the Website Ranking?. 4.2.3 Web Optimization Case Study. 4.3 Content Personalization. 4.3.1 Techniques of Personalization. 4.3.2 The Impacts of Customer Segmentation. 4.3.3 Performance Comparison of Personalized and Non-personalized Content. References. 63 63 65 66 68 69 76 77 79 81 86 Using Google Analytics to Examine the Website Traffic. 5.1 The Objectives of User Experience Analysis. 5.2 User Experience Analytics—Proposed Methodology. 5.2.1 Conversion Funnel Traffic Analysis. 5.2.2 Conversion Funnel Design Analysis. 5.2.3 Analysis of the Behavior Flow. 5.3 Evaluation of the Method. 5.3.1
Website User Behavior Modeling. 5.4 The Advantages of the Proposed Method. References. 91 91 95 96 97 98 99 99 108 112 6 Expert Opinions on Website Development. 6.1 Interviewing Web Design Experts. 6.2 Semantic Model. 6.3 Proposal of New Methodology for Website Development and Evaluation. 6.3.1 Development Stages. 6.3.2 Processes . 6.3.3 Control and Optimization Tools. 6.4 Conclusion. 113 113 116 118 119 121 122 126 |
| adam_txt |
Contents 1 Introduction. 1 2 Looking for the Definitionof Website Quality. 2.1 Definition of Website Quality by the International Organization for Standardization. 2.1.1 High-Level Design Aspects. 2.1.2 Conceptual Content Model. 2.1.3 Navigation and Search. 2.1.4 Graphical Representation of the Content. 2.1.5 Web Conformity Assessment. 2.2 Website Quality in the Scientific Literature. 2.2.1 The Issue of Dimensionality. 2.2.2 WEBQUAL and SERVQUAL Evaluation Frameworks . 2.3 Website Quality as a Five-Dimensional Model. References. 5 3 Factors Influencing UserExperience. 3.1 Quality of Experience and Human-Computer Interaction. 3.2 Mental Models and User Expectations. 3.3 Cognitive Load
Theory. 3.4 Affective Components. 3.5 Importance of Visual Elements in Web Design. 3.6 User Experience Analysis. 3.6.1 Test Scenario and Technical Equipment. 3.6.2 Structural Equation Modeling and Confirmatory Factor Analysis. 3.6.3 Complimentary Results from the Eye-tracking Study. 3.6.4 Testing Sample Website Layouts. References. 5 7 8 9 10 11 12 12 14 18 21 29 29 31 33 34 35 38 39 44 44 51 54 ix
·՝ ч~ x 4 5 Contents Technical Aspects of Web Design. 4.1 The Relationship Between Technical Characteristics and User Experience. 4.2 Search Engine Optimization. 4.2.1 On-Page and Off-Page Factors. 4.2.2 What Factors Influence the Website Ranking?. 4.2.3 Web Optimization Case Study. 4.3 Content Personalization. 4.3.1 Techniques of Personalization. 4.3.2 The Impacts of Customer Segmentation. 4.3.3 Performance Comparison of Personalized and Non-personalized Content. References. 63 63 65 66 68 69 76 77 79 81 86 Using Google Analytics to Examine the Website Traffic. 5.1 The Objectives of User Experience Analysis. 5.2 User Experience Analytics—Proposed Methodology. 5.2.1 Conversion Funnel Traffic Analysis. 5.2.2 Conversion Funnel Design Analysis. 5.2.3 Analysis of the Behavior Flow. 5.3 Evaluation of the Method. 5.3.1
Website User Behavior Modeling. 5.4 The Advantages of the Proposed Method. References. 91 91 95 96 97 98 99 99 108 112 6 Expert Opinions on Website Development. 6.1 Interviewing Web Design Experts. 6.2 Semantic Model. 6.3 Proposal of New Methodology for Website Development and Evaluation. 6.3.1 Development Stages. 6.3.2 Processes . 6.3.3 Control and Optimization Tools. 6.4 Conclusion. 113 113 116 118 119 121 122 126 |
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| author | Semerádová, Tereza Weinlich, Petr |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
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| spelling | Semerádová, Tereza Verfasser aut Website Quality and Shopping Behavior quantitative and qualitative evidence Tereza Semerádová, Petr Weinlich Cham Springer [2020] x, 129 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Kaufverhalten (DE-588)4073331-2 gnd rswk-swf Webdesign (DE-588)1041632088 gnd rswk-swf Online-Shop (DE-588)7659857-3 gnd rswk-swf Kaufverhalten (DE-588)4073331-2 s Webdesign (DE-588)1041632088 s Online-Shop (DE-588)7659857-3 s DE-604 Weinlich, Petr Verfasser aut Erscheint auch als Online-Ausgabe 978-3-030-44440-2 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032078350&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Semerádová, Tereza Weinlich, Petr Website Quality and Shopping Behavior quantitative and qualitative evidence Kaufverhalten (DE-588)4073331-2 gnd Webdesign (DE-588)1041632088 gnd Online-Shop (DE-588)7659857-3 gnd |
| subject_GND | (DE-588)4073331-2 (DE-588)1041632088 (DE-588)7659857-3 |
| title | Website Quality and Shopping Behavior quantitative and qualitative evidence |
| title_auth | Website Quality and Shopping Behavior quantitative and qualitative evidence |
| title_exact_search | Website Quality and Shopping Behavior quantitative and qualitative evidence |
| title_exact_search_txtP | Website Quality and Shopping Behavior quantitative and qualitative evidence |
| title_full | Website Quality and Shopping Behavior quantitative and qualitative evidence Tereza Semerádová, Petr Weinlich |
| title_fullStr | Website Quality and Shopping Behavior quantitative and qualitative evidence Tereza Semerádová, Petr Weinlich |
| title_full_unstemmed | Website Quality and Shopping Behavior quantitative and qualitative evidence Tereza Semerádová, Petr Weinlich |
| title_short | Website Quality and Shopping Behavior |
| title_sort | website quality and shopping behavior quantitative and qualitative evidence |
| title_sub | quantitative and qualitative evidence |
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| topic_facet | Kaufverhalten Webdesign Online-Shop |
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