The communication strategy handbook: toolkit for creating a winning strategy
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York ; Bern ; Berlin
Peter Lang
[2019]
|
| Schlagworte: | |
| Online-Zugang: | FNU01 Volltext Inhaltstext |
| Beschreibung: | Fachgebiete: Medien- und Kommunikationswissenschaften. - Formate: EPUB, PDF, Broschiert, Gebunden |
| Beschreibung: | 1 Online-Ressource (XII, 174 pages) Illustrationen, Diagramme |
| ISBN: | 9781433156588 |
| DOI: | 10.3726/b13518 |
Internformat
MARC
| LEADER | 00000nmm a22000008c 4500 | ||
|---|---|---|---|
| 001 | BV046657968 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 200406s2019 gw |||| o||u| ||||||eng d | ||
| 015 | |a 18,N27 |2 dnb | ||
| 020 | |a 9781433156588 |c Online |9 978-1-4331-5658-8 | ||
| 024 | 7 | |a 10.3726/b13518 |2 doi | |
| 035 | |a (OCoLC)1150851100 | ||
| 035 | |a (DE-599)BVBBV046657968 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a gw |c XA-DE | ||
| 049 | |a DE-1049 | ||
| 084 | |a QP 342 |0 (DE-625)141863: |2 rvk | ||
| 084 | |a QP 320 |0 (DE-625)141853: |2 rvk | ||
| 084 | |a QP 345 |0 (DE-625)141866: |2 rvk | ||
| 084 | |a 300 |2 sdnb | ||
| 100 | 1 | |a Ruler, Betteke van |d 1948- |e Verfasser |0 (DE-588)140031855 |4 aut | |
| 245 | 1 | 0 | |a The communication strategy handbook |b toolkit for creating a winning strategy |c Betteke van Ruler, Frank Körver |
| 264 | 1 | |a New York ; Bern ; Berlin |b Peter Lang |c [2019] | |
| 300 | |a 1 Online-Ressource (XII, 174 pages) |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Fachgebiete: Medien- und Kommunikationswissenschaften. - Formate: EPUB, PDF, Broschiert, Gebunden | ||
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 653 | |a Hardback | ||
| 653 | |a Fachpublikum/ Wissenschaft | ||
| 653 | |a LAN004000 | ||
| 653 | |a LAN025000: LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General | ||
| 653 | |a POL000000: POLITICAL SCIENCE / General | ||
| 653 | |a SOC026000: SOCIAL SCIENCE / Sociology / General | ||
| 653 | |a GTC: Communication studies | ||
| 653 | |a Betteke | ||
| 653 | |a Communication | ||
| 653 | |a Creating | ||
| 653 | |a Frank | ||
| 653 | |a Handbook | ||
| 653 | |a Harrison | ||
| 653 | |a Jansen | ||
| 653 | |a Kathryn | ||
| 653 | |a Körver | ||
| 653 | |a Strategy | ||
| 653 | |a Toolkit | ||
| 653 | |a vanRuler | ||
| 653 | |a Winning | ||
| 653 | |a LAN004000 | ||
| 653 | |a 1740: Hardcover, Softcover / Medien, Kommunikation | ||
| 689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 0 | 1 | |a Kommunikation |0 (DE-588)4031883-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Körver, Frank |e Verfasser |4 aut | |
| 710 | 2 | |a Peter Lang Publishing Inc. |0 (DE-588)1065504276 |4 pbl | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 9781433156601 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-4331-5659-5 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 978-1-4331-5657-1 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 1-4331-5483-8 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-1-4331-5483-6 |
| 856 | 4 | 0 | |u https://doi.org/10.3726/b13518 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 856 | 4 | 2 | |m X:MVB |q text/html |u http://deposit.dnb.de/cgi-bin/dokserv?id=62a1f95eeb4148eb8dccf3997ff439ff&prov=M&dok_var=1&dok_ext=htm |3 Inhaltstext |
| 912 | |a ZDB-114-LAC | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032069104 | ||
| 966 | e | |u https://doi.org/10.3726/b13518 |l FNU01 |p ZDB-114-LAC |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804181364079067136 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Ruler, Betteke van 1948- Körver, Frank |
| author_GND | (DE-588)140031855 |
| author_facet | Ruler, Betteke van 1948- Körver, Frank |
| author_role | aut aut |
| author_sort | Ruler, Betteke van 1948- |
| author_variant | b v r bv bvr f k fk |
| building | Verbundindex |
| bvnumber | BV046657968 |
| classification_rvk | QP 342 QP 320 QP 345 |
| collection | ZDB-114-LAC |
| ctrlnum | (OCoLC)1150851100 (DE-599)BVBBV046657968 |
| discipline | Soziologie Wirtschaftswissenschaften |
| discipline_str_mv | Soziologie Wirtschaftswissenschaften |
| doi_str_mv | 10.3726/b13518 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03094nmm a22008058c 4500</leader><controlfield tag="001">BV046657968</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">200406s2019 gw |||| o||u| ||||||eng d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">18,N27</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781433156588</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-4331-5658-8</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.3726/b13518</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1150851100</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046657968</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1049</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 342</subfield><subfield code="0">(DE-625)141863:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 320</subfield><subfield code="0">(DE-625)141853:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 345</subfield><subfield code="0">(DE-625)141866:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">300</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Ruler, Betteke van</subfield><subfield code="d">1948-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)140031855</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The communication strategy handbook</subfield><subfield code="b">toolkit for creating a winning strategy</subfield><subfield code="c">Betteke van Ruler, Frank Körver</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York ; Bern ; Berlin</subfield><subfield code="b">Peter Lang</subfield><subfield code="c">[2019]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XII, 174 pages)</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Fachgebiete: Medien- und Kommunikationswissenschaften. - Formate: EPUB, PDF, Broschiert, Gebunden</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Hardback</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Fachpublikum/ Wissenschaft</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">LAN004000</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">LAN025000: LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">POL000000: POLITICAL SCIENCE / General</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">SOC026000: SOCIAL SCIENCE / Sociology / General</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">GTC: Communication studies</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Betteke</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Communication</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Creating</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Frank</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Handbook</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Harrison</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Jansen</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Kathryn</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Körver</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Strategy</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Toolkit</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">vanRuler</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Winning</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">LAN004000</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">1740: Hardcover, Softcover / Medien, Kommunikation</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Körver, Frank</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">Peter Lang Publishing Inc.</subfield><subfield code="0">(DE-588)1065504276</subfield><subfield code="4">pbl</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">9781433156601</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-4331-5659-5</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">978-1-4331-5657-1</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">1-4331-5483-8</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-1-4331-5483-6</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.3726/b13518</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">X:MVB</subfield><subfield code="q">text/html</subfield><subfield code="u">http://deposit.dnb.de/cgi-bin/dokserv?id=62a1f95eeb4148eb8dccf3997ff439ff&prov=M&dok_var=1&dok_ext=htm</subfield><subfield code="3">Inhaltstext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-114-LAC</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032069104</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.3726/b13518</subfield><subfield code="l">FNU01</subfield><subfield code="p">ZDB-114-LAC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV046657968 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T14:18:41Z |
| indexdate | 2024-07-10T08:50:29Z |
| institution | BVB |
| institution_GND | (DE-588)1065504276 |
| isbn | 9781433156588 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032069104 |
| oclc_num | 1150851100 |
| open_access_boolean | |
| owner | DE-1049 |
| owner_facet | DE-1049 |
| physical | 1 Online-Ressource (XII, 174 pages) Illustrationen, Diagramme |
| psigel | ZDB-114-LAC |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Peter Lang |
| record_format | marc |
| spelling | Ruler, Betteke van 1948- Verfasser (DE-588)140031855 aut The communication strategy handbook toolkit for creating a winning strategy Betteke van Ruler, Frank Körver New York ; Bern ; Berlin Peter Lang [2019] 1 Online-Ressource (XII, 174 pages) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Fachgebiete: Medien- und Kommunikationswissenschaften. - Formate: EPUB, PDF, Broschiert, Gebunden Kommunikation (DE-588)4031883-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Hardback Fachpublikum/ Wissenschaft LAN004000 LAN025000: LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General POL000000: POLITICAL SCIENCE / General SOC026000: SOCIAL SCIENCE / Sociology / General GTC: Communication studies Betteke Communication Creating Frank Handbook Harrison Jansen Kathryn Körver Strategy Toolkit vanRuler Winning 1740: Hardcover, Softcover / Medien, Kommunikation Unternehmen (DE-588)4061963-1 s Kommunikation (DE-588)4031883-7 s DE-604 Körver, Frank Verfasser aut Peter Lang Publishing Inc. (DE-588)1065504276 pbl Erscheint auch als Online-Ausgabe 9781433156601 Erscheint auch als Online-Ausgabe 978-1-4331-5659-5 Erscheint auch als Druck-Ausgabe, Paperback 978-1-4331-5657-1 Erscheint auch als Druck-Ausgabe 1-4331-5483-8 Erscheint auch als Druck-Ausgabe, Hardcover 978-1-4331-5483-6 https://doi.org/10.3726/b13518 Verlag URL des Erstveröffentlichers Volltext X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=62a1f95eeb4148eb8dccf3997ff439ff&prov=M&dok_var=1&dok_ext=htm Inhaltstext |
| spellingShingle | Ruler, Betteke van 1948- Körver, Frank The communication strategy handbook toolkit for creating a winning strategy Kommunikation (DE-588)4031883-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4031883-7 (DE-588)4061963-1 |
| title | The communication strategy handbook toolkit for creating a winning strategy |
| title_auth | The communication strategy handbook toolkit for creating a winning strategy |
| title_exact_search | The communication strategy handbook toolkit for creating a winning strategy |
| title_exact_search_txtP | The communication strategy handbook toolkit for creating a winning strategy |
| title_full | The communication strategy handbook toolkit for creating a winning strategy Betteke van Ruler, Frank Körver |
| title_fullStr | The communication strategy handbook toolkit for creating a winning strategy Betteke van Ruler, Frank Körver |
| title_full_unstemmed | The communication strategy handbook toolkit for creating a winning strategy Betteke van Ruler, Frank Körver |
| title_short | The communication strategy handbook |
| title_sort | the communication strategy handbook toolkit for creating a winning strategy |
| title_sub | toolkit for creating a winning strategy |
| topic | Kommunikation (DE-588)4031883-7 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Kommunikation Unternehmen |
| url | https://doi.org/10.3726/b13518 http://deposit.dnb.de/cgi-bin/dokserv?id=62a1f95eeb4148eb8dccf3997ff439ff&prov=M&dok_var=1&dok_ext=htm |
| work_keys_str_mv | AT rulerbettekevan thecommunicationstrategyhandbooktoolkitforcreatingawinningstrategy AT korverfrank thecommunicationstrategyhandbooktoolkitforcreatingawinningstrategy AT peterlangpublishinginc thecommunicationstrategyhandbooktoolkitforcreatingawinningstrategy |