Innovations in Technology and Marketing for the Connected Consumer:
Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers' access to co...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania
IGI Global
2019
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| Subjects: | |
| Online Access: | DE-91 DE-20 DE-1049 DE-898 DE-706 DE-1050 DE-573 DE-83 |
| Summary: | Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers' access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insi |
| Item Description: | Description based upon print version of record Description based on title screen (IGI Global, viewed 10/17/2019) |
| Physical Description: | 1 Online-Ressource (31 PDFs (532 pages)) |
Staff View
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| index_date | 2024-07-03T14:17:50Z |
| indexdate | 2024-07-20T06:38:28Z |
| institution | BVB |
| language | English |
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| spelling | Dadwal, Sumesh Singh Verfasser aut Innovations in Technology and Marketing for the Connected Consumer Sumesh Singh Dadwal Hershey, Pennsylvania IGI Global 2019 1 Online-Ressource (31 PDFs (532 pages)) txt rdacontent c rdamedia cr rdacarrier Description based upon print version of record Description based on title screen (IGI Global, viewed 10/17/2019) Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers' access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insi Information technology / Economic aspects Internet marketing Erscheint auch als Druck-Ausgabe 1799801314 9781799801313 |
| spellingShingle | Dadwal, Sumesh Singh Innovations in Technology and Marketing for the Connected Consumer Information technology / Economic aspects Internet marketing |
| title | Innovations in Technology and Marketing for the Connected Consumer |
| title_auth | Innovations in Technology and Marketing for the Connected Consumer |
| title_exact_search | Innovations in Technology and Marketing for the Connected Consumer |
| title_exact_search_txtP | Innovations in Technology and Marketing for the Connected Consumer |
| title_full | Innovations in Technology and Marketing for the Connected Consumer Sumesh Singh Dadwal |
| title_fullStr | Innovations in Technology and Marketing for the Connected Consumer Sumesh Singh Dadwal |
| title_full_unstemmed | Innovations in Technology and Marketing for the Connected Consumer Sumesh Singh Dadwal |
| title_short | Innovations in Technology and Marketing for the Connected Consumer |
| title_sort | innovations in technology and marketing for the connected consumer |
| topic | Information technology / Economic aspects Internet marketing |
| topic_facet | Information technology / Economic aspects Internet marketing |
| work_keys_str_mv | AT dadwalsumeshsingh innovationsintechnologyandmarketingfortheconnectedconsumer |