Handbook of research on narrative advertising:
"This book examines the use of narration in advertising. It examines narration models, the conceptualization of advertising narration to new media and new media cultures, and narrative theories and practices of advertising discourse and ideology"--
Saved in:
| Other Authors: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania
IGI Global
[2019]
|
| Subjects: | |
| Online Access: | DE-91 DE-20 DE-1049 DE-898 DE-706 DE-1050 DE-573 DE-83 |
| Summary: | "This book examines the use of narration in advertising. It examines narration models, the conceptualization of advertising narration to new media and new media cultures, and narrative theories and practices of advertising discourse and ideology"-- |
| Item Description: | Description based on title screen (IGI Global, viewed 06/08/2019) |
| Physical Description: | 1 Online-Ressource (43 PDFs (xxxv, 400 pages)) |
| ISBN: | 9781522597919 |
Staff View
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| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Narration (Rhetoric) | |
| 650 | 4 | |a Storytelling in mass media | |
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Record in the Search Index
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| adam_text | |
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| author2 | Yilmaz, Recep |
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| bvnumber | BV046655111 |
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| ctrlnum | (ZDB-1-IGE)00223524 (OCoLC)1104935770 (DE-599)BVBBV046655111 |
| dewey-full | 659.101/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.101/4 |
| dewey-search | 659.101/4 |
| dewey-sort | 3659.101 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046655111 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T14:17:50Z |
| indexdate | 2024-07-20T06:38:27Z |
| institution | BVB |
| isbn | 9781522597919 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032066285 |
| oclc_num | 1104935770 |
| open_access_boolean | |
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| owner_facet | DE-20 DE-91 DE-BY-TUM DE-1049 DE-898 DE-BY-UBR DE-706 DE-1050 DE-573 DE-83 |
| physical | 1 Online-Ressource (43 PDFs (xxxv, 400 pages)) |
| psigel | ZDB-1-IGE ZDB-98-IGB ZDB-98-IGB TUB_EBS_IGB |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | IGI Global |
| record_format | marc |
| spelling | Handbook of research on narrative advertising Recep Yilmaz, editor Hershey, Pennsylvania IGI Global [2019] 1 Online-Ressource (43 PDFs (xxxv, 400 pages)) txt rdacontent c rdamedia cr rdacarrier Description based on title screen (IGI Global, viewed 06/08/2019) "This book examines the use of narration in advertising. It examines narration models, the conceptualization of advertising narration to new media and new media cultures, and narrative theories and practices of advertising discourse and ideology"-- Advertising Narration (Rhetoric) Storytelling in mass media Yilmaz, Recep edt Erscheint auch als Druck-Ausgabe 1522597905 9781522597902 |
| spellingShingle | Handbook of research on narrative advertising Advertising Narration (Rhetoric) Storytelling in mass media |
| title | Handbook of research on narrative advertising |
| title_auth | Handbook of research on narrative advertising |
| title_exact_search | Handbook of research on narrative advertising |
| title_exact_search_txtP | Handbook of research on narrative advertising |
| title_full | Handbook of research on narrative advertising Recep Yilmaz, editor |
| title_fullStr | Handbook of research on narrative advertising Recep Yilmaz, editor |
| title_full_unstemmed | Handbook of research on narrative advertising Recep Yilmaz, editor |
| title_short | Handbook of research on narrative advertising |
| title_sort | handbook of research on narrative advertising |
| topic | Advertising Narration (Rhetoric) Storytelling in mass media |
| topic_facet | Advertising Narration (Rhetoric) Storytelling in mass media |
| work_keys_str_mv | AT yilmazrecep handbookofresearchonnarrativeadvertising |