APA (7th ed.) Citation

Yilmaz, R. (2019). Handbook of research on narrative advertising. IGI Global.

Chicago Style (17th ed.) Citation

Yilmaz, Recep. Handbook of Research on Narrative Advertising. Hershey, Pennsylvania: IGI Global, 2019.

MLA (9th ed.) Citation

Yilmaz, Recep. Handbook of Research on Narrative Advertising. IGI Global, 2019.

Warning: These citations may not always be 100% accurate.