Myth in modern media management and marketing:
"This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols"--
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
[c2019]
|
| Schlagworte: | |
| Online-Zugang: | DE-91 DE-20 DE-1049 DE-898 DE-706 DE-1050 DE-573 DE-83 |
| Zusammenfassung: | "This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols"-- |
| Beschreibung: | Description based on title screen (IGI Global, viewed 05/21/2019) |
| Beschreibung: | 1 Online-Ressource (18 PDFs (xvi, 317 pages)) |
| ISBN: | 9781522591023 |
Internformat
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| 245 | 1 | 0 | |a Myth in modern media management and marketing |c Jan Kreft, Sylwia Kuczamer-Klopotowska, and Anna Kalinowska-Zeleznik, editors |
| 264 | 1 | |a Hershey, Pennsylvania |b IGI Global |c [c2019] | |
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| 700 | 1 | |a Kreft, Jan |4 edt | |
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Datensatz im Suchindex
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| author2 | Kreft, Jan Kuczamer-Klopotowska, Sylwia 1971- Kalinowska-Zeleznik, Anna 1971- |
| author2_role | edt edt edt |
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| author_facet | Kreft, Jan Kuczamer-Klopotowska, Sylwia 1971- Kalinowska-Zeleznik, Anna 1971- |
| building | Verbundindex |
| bvnumber | BV046655020 |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T14:17:50Z |
| indexdate | 2024-07-20T06:38:27Z |
| institution | BVB |
| isbn | 9781522591023 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032066194 |
| oclc_num | 1104880081 |
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| publisher | IGI Global |
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| spelling | Myth in modern media management and marketing Jan Kreft, Sylwia Kuczamer-Klopotowska, and Anna Kalinowska-Zeleznik, editors Hershey, Pennsylvania IGI Global [c2019] 1 Online-Ressource (18 PDFs (xvi, 317 pages)) txt rdacontent c rdamedia cr rdacarrier Description based on title screen (IGI Global, viewed 05/21/2019) "This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols"-- Mass media / Management Mass media / Marketing Kreft, Jan edt Kuczamer-Klopotowska, Sylwia 1971- edt Kalinowska-Zeleznik, Anna 1971- edt Erscheint auch als Druck-Ausgabe 1522591001 9781522591009 |
| spellingShingle | Myth in modern media management and marketing Mass media / Management Mass media / Marketing |
| title | Myth in modern media management and marketing |
| title_auth | Myth in modern media management and marketing |
| title_exact_search | Myth in modern media management and marketing |
| title_exact_search_txtP | Myth in modern media management and marketing |
| title_full | Myth in modern media management and marketing Jan Kreft, Sylwia Kuczamer-Klopotowska, and Anna Kalinowska-Zeleznik, editors |
| title_fullStr | Myth in modern media management and marketing Jan Kreft, Sylwia Kuczamer-Klopotowska, and Anna Kalinowska-Zeleznik, editors |
| title_full_unstemmed | Myth in modern media management and marketing Jan Kreft, Sylwia Kuczamer-Klopotowska, and Anna Kalinowska-Zeleznik, editors |
| title_short | Myth in modern media management and marketing |
| title_sort | myth in modern media management and marketing |
| topic | Mass media / Management Mass media / Marketing |
| topic_facet | Mass media / Management Mass media / Marketing |
| work_keys_str_mv | AT kreftjan mythinmodernmediamanagementandmarketing AT kuczamerklopotowskasylwia mythinmodernmediamanagementandmarketing AT kalinowskazeleznikanna mythinmodernmediamanagementandmarketing |