Strategic communication for startups and entrepreneurs in China:
Why startup strategic communication? -- The state of startups and entrepreneurship in China -- Understanding the stakeholders of startups -- The functions of public relations in startups -- Cultivating stakeholder relationships for startups -- Building an effective startup culture -- Entrepreneurial...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge
2020
|
| Schriftenreihe: | Routledge insights in public relations research
Routledge focus |
| Schlagworte: | |
| Online-Zugang: | UEI03 Volltext |
| Zusammenfassung: | Why startup strategic communication? -- The state of startups and entrepreneurship in China -- Understanding the stakeholders of startups -- The functions of public relations in startups -- Cultivating stakeholder relationships for startups -- Building an effective startup culture -- Entrepreneurial leadership communication -- Social media communication strategies for startups -- Best practices of startup strategic communication "This book presents a comprehensive guide for public relations and communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and communication management in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context. Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, as well as advanced students in public relations, business communication, and entrepreneurship"-- |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (112 Seiten) |
| ISBN: | 9780429274268 |
| DOI: | 10.4324/9780429274268 |
Internformat
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV046642896 | ||
| 003 | DE-604 | ||
| 005 | 20200401 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 200327s2020 xxk|||| o||u| ||||||eng d | ||
| 020 | |a 9780429274268 |c Online |9 978-0-429-27426-8 | ||
| 024 | 7 | |a 10.4324/9780429274268 |2 doi | |
| 035 | |a (OCoLC)1150854682 | ||
| 035 | |a (DE-599)BVBBV046642896 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c XA-GB |a xxu |c XD-US | ||
| 049 | |a DE-945 | ||
| 050 | 0 | |a HF5718.2.C6 | |
| 082 | 0 | |a 659.20951 | |
| 100 | 1 | |a Men, Linjuan Rita |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic communication for startups and entrepreneurs in China |c Linjuan Rita Men, Yi Grace Ji, and Zifei Fay Chen |
| 264 | 1 | |a London |b Routledge |c 2020 | |
| 300 | |a 1 Online-Ressource (112 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Routledge insights in public relations research | |
| 490 | 0 | |a Routledge focus | |
| 500 | |a Includes bibliographical references and index | ||
| 520 | 3 | |a Why startup strategic communication? -- The state of startups and entrepreneurship in China -- Understanding the stakeholders of startups -- The functions of public relations in startups -- Cultivating stakeholder relationships for startups -- Building an effective startup culture -- Entrepreneurial leadership communication -- Social media communication strategies for startups -- Best practices of startup strategic communication | |
| 520 | 3 | |a "This book presents a comprehensive guide for public relations and communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and communication management in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context. Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, as well as advanced students in public relations, business communication, and entrepreneurship"-- | |
| 653 | 0 | |a Unternehmer / (DE-627)632320737 / (DE-STW)13992-3 | |
| 653 | 0 | |a Unternehmensgründung / (DE-627)091396514 / (DE-STW)12070-5 | |
| 653 | 0 | |a Interne Kommunikation / (DE-627)091367816 / (DE-STW)12171-6 | |
| 653 | 0 | |a Öffentlichkeitsarbeit / (DE-627)091381185 / (DE-STW)12775-2 | |
| 653 | 0 | |a China / (DE-627)091353777 / (DE-STW)17565-2 | |
| 700 | 1 | |a Ji, Yi |e Verfasser |0 (DE-588)116176030X |4 aut | |
| 700 | 1 | |a Chen, Zifei Fay |e Verfasser |0 (DE-588)1141685108 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-0-367-22284-0 |
| 856 | 4 | 0 | |u https://doi.org/10.4324/9780429274268 |x Verlag |3 Volltext |
| 912 | |a ZDB-7-TFC | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-032054235 | ||
| 966 | e | |u https://doi.org/10.4324/9780429274268 |l UEI03 |p ZDB-7-TFC |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804181338366935040 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Men, Linjuan Rita Ji, Yi Chen, Zifei Fay |
| author_GND | (DE-588)116176030X (DE-588)1141685108 |
| author_facet | Men, Linjuan Rita Ji, Yi Chen, Zifei Fay |
| author_role | aut aut aut |
| author_sort | Men, Linjuan Rita |
| author_variant | l r m lr lrm y j yj z f c zf zfc |
| building | Verbundindex |
| bvnumber | BV046642896 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5718 |
| callnumber-raw | HF5718.2.C6 |
| callnumber-search | HF5718.2.C6 |
| callnumber-sort | HF 45718.2 C6 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-7-TFC |
| ctrlnum | (OCoLC)1150854682 (DE-599)BVBBV046642896 |
| dewey-full | 659.20951 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.20951 |
| dewey-search | 659.20951 |
| dewey-sort | 3659.20951 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.4324/9780429274268 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03331nmm a2200493 c 4500</leader><controlfield tag="001">BV046642896</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20200401 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">200327s2020 xxk|||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780429274268</subfield><subfield code="c">Online</subfield><subfield code="9">978-0-429-27426-8</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4324/9780429274268</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1150854682</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046642896</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxk</subfield><subfield code="c">XA-GB</subfield><subfield code="a">xxu</subfield><subfield code="c">XD-US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5718.2.C6</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.20951</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Men, Linjuan Rita</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Strategic communication for startups and entrepreneurs in China</subfield><subfield code="c">Linjuan Rita Men, Yi Grace Ji, and Zifei Fay Chen</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Routledge</subfield><subfield code="c">2020</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (112 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Routledge insights in public relations research</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Routledge focus</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">Why startup strategic communication? -- The state of startups and entrepreneurship in China -- Understanding the stakeholders of startups -- The functions of public relations in startups -- Cultivating stakeholder relationships for startups -- Building an effective startup culture -- Entrepreneurial leadership communication -- Social media communication strategies for startups -- Best practices of startup strategic communication</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"This book presents a comprehensive guide for public relations and communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and communication management in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context. Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, as well as advanced students in public relations, business communication, and entrepreneurship"--</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Unternehmer / (DE-627)632320737 / (DE-STW)13992-3</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Unternehmensgründung / (DE-627)091396514 / (DE-STW)12070-5</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Interne Kommunikation / (DE-627)091367816 / (DE-STW)12171-6</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Öffentlichkeitsarbeit / (DE-627)091381185 / (DE-STW)12775-2</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">China / (DE-627)091353777 / (DE-STW)17565-2</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ji, Yi</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)116176030X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Chen, Zifei Fay</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1141685108</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-0-367-22284-0</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.4324/9780429274268</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-7-TFC</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032054235</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4324/9780429274268</subfield><subfield code="l">UEI03</subfield><subfield code="p">ZDB-7-TFC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV046642896 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T14:14:42Z |
| indexdate | 2024-07-10T08:50:04Z |
| institution | BVB |
| isbn | 9780429274268 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032054235 |
| oclc_num | 1150854682 |
| open_access_boolean | |
| owner | DE-945 |
| owner_facet | DE-945 |
| physical | 1 Online-Ressource (112 Seiten) |
| psigel | ZDB-7-TFC |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge insights in public relations research Routledge focus |
| spelling | Men, Linjuan Rita Verfasser aut Strategic communication for startups and entrepreneurs in China Linjuan Rita Men, Yi Grace Ji, and Zifei Fay Chen London Routledge 2020 1 Online-Ressource (112 Seiten) txt rdacontent c rdamedia cr rdacarrier Routledge insights in public relations research Routledge focus Includes bibliographical references and index Why startup strategic communication? -- The state of startups and entrepreneurship in China -- Understanding the stakeholders of startups -- The functions of public relations in startups -- Cultivating stakeholder relationships for startups -- Building an effective startup culture -- Entrepreneurial leadership communication -- Social media communication strategies for startups -- Best practices of startup strategic communication "This book presents a comprehensive guide for public relations and communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and communication management in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context. Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, as well as advanced students in public relations, business communication, and entrepreneurship"-- Unternehmer / (DE-627)632320737 / (DE-STW)13992-3 Unternehmensgründung / (DE-627)091396514 / (DE-STW)12070-5 Interne Kommunikation / (DE-627)091367816 / (DE-STW)12171-6 Öffentlichkeitsarbeit / (DE-627)091381185 / (DE-STW)12775-2 China / (DE-627)091353777 / (DE-STW)17565-2 Ji, Yi Verfasser (DE-588)116176030X aut Chen, Zifei Fay Verfasser (DE-588)1141685108 aut Erscheint auch als Druck-Ausgabe, Hardcover 978-0-367-22284-0 https://doi.org/10.4324/9780429274268 Verlag Volltext |
| spellingShingle | Men, Linjuan Rita Ji, Yi Chen, Zifei Fay Strategic communication for startups and entrepreneurs in China |
| title | Strategic communication for startups and entrepreneurs in China |
| title_auth | Strategic communication for startups and entrepreneurs in China |
| title_exact_search | Strategic communication for startups and entrepreneurs in China |
| title_exact_search_txtP | Strategic communication for startups and entrepreneurs in China |
| title_full | Strategic communication for startups and entrepreneurs in China Linjuan Rita Men, Yi Grace Ji, and Zifei Fay Chen |
| title_fullStr | Strategic communication for startups and entrepreneurs in China Linjuan Rita Men, Yi Grace Ji, and Zifei Fay Chen |
| title_full_unstemmed | Strategic communication for startups and entrepreneurs in China Linjuan Rita Men, Yi Grace Ji, and Zifei Fay Chen |
| title_short | Strategic communication for startups and entrepreneurs in China |
| title_sort | strategic communication for startups and entrepreneurs in china |
| url | https://doi.org/10.4324/9780429274268 |
| work_keys_str_mv | AT menlinjuanrita strategiccommunicationforstartupsandentrepreneursinchina AT jiyi strategiccommunicationforstartupsandentrepreneursinchina AT chenzifeifay strategiccommunicationforstartupsandentrepreneursinchina |