APA (7th ed.) Citation

Keegan, W. J., & Green, M. C. (2020). Global marketing (Tenth edition, global edition.). Pearson.

Chicago Style (17th ed.) Citation

Keegan, Warren J., and Mark C. Green. Global Marketing. Tenth edition, global edition. Harlow, England: Pearson, 2020.

MLA (9th ed.) Citation

Keegan, Warren J., and Mark C. Green. Global Marketing. Tenth edition, global edition. Pearson, 2020.