Holdings: Marketing across cultures

Marketing across cultures:

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Bibliographic Details
Previous Title:	Usunier, Jean-Claude International marketing
Main Authors:	Usunier, Jean-Claude 1951- (Author), Lee, Julie Anne (Author)
Format:	Electronic eBook
Language:	English
Published:	Harlow, England Pearson [2013]
Edition:	Sixth edition
Subjects:	Kulturkontakt Interkulturelle Kompetenz Internationales Marketing Interkulturelles Management
Online Access:	DE-526 DE-Aug4 DE-83 DE-706 Volltext
Physical Description:	1 Online-Ressource graph. Darst.
ISBN:	9780273757764 9780273781028

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MARC


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Record in the Search Index

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author	Usunier, Jean-Claude 1951- Lee, Julie Anne
author_GND	(DE-588)11353227X (DE-588)1135308276
author_facet	Usunier, Jean-Claude 1951- Lee, Julie Anne
author_role	aut aut
author_sort	Usunier, Jean-Claude 1951-
author_variant	j c u jcu j a l ja jal
building	Verbundindex
bvnumber	BV046635554
callnumber-first	H - Social Science
callnumber-label	HF1416
callnumber-raw	HF1416
callnumber-search	HF1416
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callnumber-subject	HF - Commerce
classification_rvk	MR 6900 QP 680
collection	ZDB-30-PQE ZDB-150-PEB
ctrlnum	(ZDB-150-PEB)9780273757764 (OCoLC)1146060226 (DE-599)BVBBV046635554
dewey-full	339.5 658.8/4
dewey-hundreds	300 - Social sciences 600 - Technology (Applied sciences)
dewey-ones	339 - Macroeconomics and related topics 658 - General management
dewey-raw	339.5 658.8/4
dewey-search	339.5 658.8/4
dewey-sort	3339.5
dewey-tens	330 - Economics 650 - Management and auxiliary services
discipline	Soziologie Wirtschaftswissenschaften
discipline_str_mv	Soziologie Wirtschaftswissenschaften
edition	Sixth edition
format	Electronic eBook
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id	DE-604.BV046635554
illustrated	Illustrated
index_date	2024-07-03T14:12:46Z
indexdate	2025-01-29T17:01:29Z
institution	BVB
isbn	9780273757764 9780273781028
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-032047023
oclc_num	1146060226
open_access_boolean
owner	DE-Aug4 DE-526 DE-83 DE-706
owner_facet	DE-Aug4 DE-526 DE-83 DE-706
physical	1 Online-Ressource graph. Darst.
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publishDate	2013
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publisher	Pearson
record_format	marc
spelling	Usunier, Jean-Claude 1951- Verfasser (DE-588)11353227X aut Marketing across cultures Jean-Claude Usunier ; Julie Anne Lee Sixth edition Harlow, England Pearson [2013] 1 Online-Ressource graph. Darst. txt rdacontent c rdamedia cr rdacarrier Kulturkontakt (DE-588)4033569-0 gnd rswk-swf Interkulturelle Kompetenz (DE-588)4200053-1 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Interkulturelles Management (DE-588)4343519-1 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s Interkulturelles Management (DE-588)4343519-1 s DE-604 Interkulturelle Kompetenz (DE-588)4200053-1 s Kulturkontakt (DE-588)4033569-0 s Lee, Julie Anne Verfasser (DE-588)1135308276 aut Paralle Sprachausgabe deutsch Usunier, Jean-Claude Interkulturelles Marketing Erscheint auch als Druck-Ausgabe 978-0-273-78102-8 1. Aufl. (1993) u.d.T. Usunier, Jean-Claude International marketing (DE-604)BV008246359 https://elibrary.pearson.de/book/99.150005/9780273757764 Verlag URL des Erstveröffentlichers Volltext
spellingShingle	Usunier, Jean-Claude 1951- Lee, Julie Anne Marketing across cultures Kulturkontakt (DE-588)4033569-0 gnd Interkulturelle Kompetenz (DE-588)4200053-1 gnd Internationales Marketing (DE-588)4125431-4 gnd Interkulturelles Management (DE-588)4343519-1 gnd
subject_GND	(DE-588)4033569-0 (DE-588)4200053-1 (DE-588)4125431-4 (DE-588)4343519-1
title	Marketing across cultures
title_auth	Marketing across cultures
title_exact_search	Marketing across cultures
title_exact_search_txtP	Marketing across cultures
title_full	Marketing across cultures Jean-Claude Usunier ; Julie Anne Lee
title_fullStr	Marketing across cultures Jean-Claude Usunier ; Julie Anne Lee
title_full_unstemmed	Marketing across cultures Jean-Claude Usunier ; Julie Anne Lee
title_old	Usunier, Jean-Claude International marketing
title_short	Marketing across cultures
title_sort	marketing across cultures
topic	Kulturkontakt (DE-588)4033569-0 gnd Interkulturelle Kompetenz (DE-588)4200053-1 gnd Internationales Marketing (DE-588)4125431-4 gnd Interkulturelles Management (DE-588)4343519-1 gnd
topic_facet	Kulturkontakt Interkulturelle Kompetenz Internationales Marketing Interkulturelles Management
url	https://elibrary.pearson.de/book/99.150005/9780273757764
work_keys_str_mv	AT usunierjeanclaude marketingacrosscultures AT leejulieanne marketingacrosscultures

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