Essentials of global marketing:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Harlow ; Munich [u.a.]
Pearson
2012
|
| Edition: | 2. ed. |
| Subjects: | |
| Online Access: | DE-Aug4 DE-83 |
| Physical Description: | 1 Online-Ressource Ill., graph. Darst., Kt. |
| ISBN: | 9780273756576 |
Staff View
MARC
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| 245 | 1 | 0 | |a Essentials of global marketing |c Svend Hollensen |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Harlow ; Munich [u.a.] |b Pearson |c 2012 | |
| 300 | |a 1 Online-Ressource |b Ill., graph. Darst., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 650 | 4 | |a Communication | |
| 650 | 4 | |a Export marketing | |
| 650 | 4 | |a Globalisering | |
| 650 | 4 | |a Globalization | |
| 650 | 4 | |a Indtræden på nyt marked | |
| 650 | 4 | |a Kommunikation | |
| 650 | 4 | |a Markedsanalyse | |
| 650 | 4 | |a Markedsføring. Afsætningsøkonomi | |
| 650 | 4 | |a Market entry | |
| 650 | 4 | |a Market research | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Globalisierung | |
| 650 | 4 | |a Export marketing | |
| 650 | 4 | |a Export marketing |v Case studies | |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
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| callnumber-first | H - Social Science |
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| callnumber-subject | HF - Commerce |
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| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Electronic eBook |
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| id | DE-604.BV046635515 |
| illustrated | Illustrated |
| index_date | 2024-07-03T14:12:46Z |
| indexdate | 2024-12-05T11:07:18Z |
| institution | BVB |
| isbn | 9780273756576 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032046984 |
| oclc_num | 1146074870 |
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| owner_facet | DE-Aug4 DE-83 |
| physical | 1 Online-Ressource Ill., graph. Darst., Kt. |
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| publishDate | 2012 |
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| publisher | Pearson |
| record_format | marc |
| spelling | Hollensen, Svend Verfasser (DE-588)1044269421 aut Essentials of global marketing Svend Hollensen 2. ed. Harlow ; Munich [u.a.] Pearson 2012 1 Online-Ressource Ill., graph. Darst., Kt. txt rdacontent c rdamedia cr rdacarrier Communication Export marketing Globalisering Globalization Indtræden på nyt marked Kommunikation Markedsanalyse Markedsføring. Afsætningsøkonomi Market entry Market research Marketing Globalisierung Export marketing Case studies Internationales Marketing (DE-588)4125431-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Internationales Marketing (DE-588)4125431-4 s DE-604 Erscheint auch als Druck-Ausgabe 978-0-273-75654-5 |
| spellingShingle | Hollensen, Svend Essentials of global marketing Communication Export marketing Globalisering Globalization Indtræden på nyt marked Kommunikation Markedsanalyse Markedsføring. Afsætningsøkonomi Market entry Market research Marketing Globalisierung Export marketing Case studies Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4522595-3 |
| title | Essentials of global marketing |
| title_auth | Essentials of global marketing |
| title_exact_search | Essentials of global marketing |
| title_exact_search_txtP | Essentials of global marketing |
| title_full | Essentials of global marketing Svend Hollensen |
| title_fullStr | Essentials of global marketing Svend Hollensen |
| title_full_unstemmed | Essentials of global marketing Svend Hollensen |
| title_short | Essentials of global marketing |
| title_sort | essentials of global marketing |
| topic | Communication Export marketing Globalisering Globalization Indtræden på nyt marked Kommunikation Markedsanalyse Markedsføring. Afsætningsøkonomi Market entry Market research Marketing Globalisierung Export marketing Case studies Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Communication Export marketing Globalisering Globalization Indtræden på nyt marked Kommunikation Markedsanalyse Markedsføring. Afsætningsøkonomi Market entry Market research Marketing Globalisierung Export marketing Case studies Internationales Marketing Fallstudiensammlung |
| work_keys_str_mv | AT hollensensvend essentialsofglobalmarketing |