International business:

For undergraduate and postgraduate students taking modules in international business, international strategy and global business practice. Explore and understand international business through practical, theory and analytical frameworks International Business, 8th Edition, by Collinson, Narula and R...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Collinson, Simon (VerfasserIn), Narula, Rajneesh 1963- (VerfasserIn), Rugman, Alan M. 1945-2014 (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Harlow, England Pearson 2020
Ausgabe:Eighth edition
Schlagworte:
Online-Zugang:FHD01
FHM01
TUBA1
Zusammenfassung:For undergraduate and postgraduate students taking modules in international business, international strategy and global business practice. Explore and understand international business through practical, theory and analytical frameworks International Business, 8th Edition, by Collinson, Narula and Rugman presents students with data and evidence to map trends, make predictions and take on the role of decision makers in business and governments to enable them to lead organizations with real insight in a complex, global environment. This textbook connects tried-and-tested theory, analytical
Beschreibung:1 Online-Ressource (xxxv, 686 Seiten)
ISBN:9781292274164
9781292274171