The experience economy: competing for customer time, attention, and money

Preview -- Welcome to the experience economy -- Setting the stage -- The show must go on -- Get your act together -- Experiencing less sacrifice -- Intermission: a refreshing experience -- Work is theatre -- Performing to form -- Now act your part -- The customer is the product -- Finding your role...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Pine, B. Joseph 1958- (VerfasserIn), Gilmore, James H. 1959- (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Boston, Massachusetts Harvard Business Review Press [2020]
Schlagworte:
Zusammenfassung:Preview -- Welcome to the experience economy -- Setting the stage -- The show must go on -- Get your act together -- Experiencing less sacrifice -- Intermission: a refreshing experience -- Work is theatre -- Performing to form -- Now act your part -- The customer is the product -- Finding your role in the world -- Encore: exit, stage right
Beschreibung:Includes index
Beschreibung:xxx, 329 Illustrationen
ISBN:9781633697973