Book clubs and book commerce:

In the twentieth century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book co...

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Bibliographic Details
Main Author: Norrick-Rühl, Corinna 1985- (Author)
Format: Book
Language:English
Published: Cambridge Cambridge University Press 2019
Series:Cambridge elements: Elements in publishing and book culture
Subjects:
Summary:In the twentieth century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the twentieth and into the twenty-first century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation
Physical Description:100 Seiten
ISBN:9781108708814

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