Media audience research: a guide for professionals
The only comprehensive training book on conducting research into all forms of media This book outlines all the methods for conducting research-both active and passive as well as quantitative and qualitative-in all forms of media, including new media such as the Internet, mobile phones and social med...
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| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Los Angeles, CA
SAGE Publications, Inc.
2016
|
| Edition: | 3rd edition |
| Subjects: | |
| Online Access: | URL des Erstveröffentlichers |
| Summary: | The only comprehensive training book on conducting research into all forms of media This book outlines all the methods for conducting research-both active and passive as well as quantitative and qualitative-in all forms of media, including new media such as the Internet, mobile phones and social media. It explains the ways in which media audiences are measured, understood and taken into account in media planning, advertising sales and social development campaigns. It shows how datasets are analysed and used. The statistical theories behind good quantitative research are explained in simple and accessible language |
| Physical Description: | 281 pages illustrations |
| ISBN: | 9789353280178 |
Staff View
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| author_facet | Mytton, Graham Diem, Peter 1937- Dam, Piet Hein van 1967- |
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| contents | Includes bibliographical references and index |
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| dewey-ones | 302 - Social interaction |
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| discipline | Soziologie |
| edition | 3rd edition |
| format | Electronic eBook |
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| id | DE-604.BV046448760 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:44:53Z |
| institution | BVB |
| isbn | 9789353280178 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031860741 |
| oclc_num | 944311110 |
| open_access_boolean | |
| physical | 281 pages illustrations |
| psigel | ZDB-96-SKC |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | SAGE Publications, Inc. |
| record_format | marc |
| spelling | Mytton, Graham Verfasser aut Media audience research a guide for professionals Graham Mytton, Peter Diem, Piet Hein van Dam 3rd edition Los Angeles, CA SAGE Publications, Inc. 2016 281 pages illustrations txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index The only comprehensive training book on conducting research into all forms of media This book outlines all the methods for conducting research-both active and passive as well as quantitative and qualitative-in all forms of media, including new media such as the Internet, mobile phones and social media. It explains the ways in which media audiences are measured, understood and taken into account in media planning, advertising sales and social development campaigns. It shows how datasets are analysed and used. The statistical theories behind good quantitative research are explained in simple and accessible language Mass media Research Methodology Diem, Peter 1937- aut Dam, Piet Hein van 1967- aut Erscheint auch als Druck-Ausgabe 9789351506430 https://sk.sagepub.com/books/media-audience-research-3e Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Mytton, Graham Diem, Peter 1937- Dam, Piet Hein van 1967- Media audience research a guide for professionals Includes bibliographical references and index Mass media Research Methodology |
| title | Media audience research a guide for professionals |
| title_auth | Media audience research a guide for professionals |
| title_exact_search | Media audience research a guide for professionals |
| title_full | Media audience research a guide for professionals Graham Mytton, Peter Diem, Piet Hein van Dam |
| title_fullStr | Media audience research a guide for professionals Graham Mytton, Peter Diem, Piet Hein van Dam |
| title_full_unstemmed | Media audience research a guide for professionals Graham Mytton, Peter Diem, Piet Hein van Dam |
| title_short | Media audience research |
| title_sort | media audience research a guide for professionals |
| title_sub | a guide for professionals |
| topic | Mass media Research Methodology |
| topic_facet | Mass media Research Methodology |
| url | https://sk.sagepub.com/books/media-audience-research-3e |
| work_keys_str_mv | AT myttongraham mediaaudienceresearchaguideforprofessionals AT diempeter mediaaudienceresearchaguideforprofessionals AT dampietheinvan mediaaudienceresearchaguideforprofessionals |