Transgenerational media industries: adults, children, and the reproduction of culture
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Ann Arbor
University of Michigan Press
November 2019
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext Inhaltsverzeichnis Klappentext |
| Beschreibung: | ix, 250 Seiten Illustrationen |
| ISBN: | 9780472054312 9780472074310 |
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Datensatz im Suchindex
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| adam_text | Contents Acknowledgments Introduction: The Next Generation vii 1 Chapter 1. Со-Viewing the Future: Transgenerational Marketing in Post-Network Television 23 Chapter 2. “Share Your Universe”: Generation, Gender, and the Marvel Dad 53 Chapter 3. Junior Executives: Producing Adult Professionalism in Childrens Media Industries 91 Chapter 4. “I’ve Got a Golden Ticket!” Adult Fans of LEGO in the Child-Centric Factory 123 Chapter 5. Child Labor: Testing the Limits of Transgenerational Media Industries 161 Conclusion: Reproducing the Future 197 Notes 211 Bibliography 217 Index. 239 Digital materials related to this title can be found on the Fulcrum platform via the following citable URL: https://doi.org/10.3998/mpub.9894091
Within corporate media industries, adults produce childrens entertainment. Yet children, presumed to exist outside the professional adu!t world, make their own contributions to it—creating unboxing videos, for example, that provide content for toy marketers and YouTube. Many adults, meanwhile, avidly consume entertainment products nominally meant for children. Media industries—especially those weathering changing economies and technologies—reincorporate this market-disrupting participation into their practices, even turning to adult consumers to pass fandom to the next generation. Transgenerational Media Industries presents an innovative perspective that looks beyond the simple category of “kids’ media” to consider how enter tainment industry strategies invite producers and consumers alike to cross boundaries between adulthood and childhood, professional and amateur, new media and old. Revealing the social norms, reproductive ideals, and labor hierarchies on which such transformations depend, this book identi fies the lines of authority and power around which legacy media institutions like television, comics, and toys imagine their futures in a digital age. Derek Johnson proposes that it is not strategies of media production, but of media reproduction, that are most essential in this context. To understand these critical intersections, he investigates transgenerational industry practice in television со-viewing, recruitment of adult comic readers as youth outreach ambassadors, media professionals’ identification with childhood, the branded management of adult fans of
LEGO, and the labor of child YouTube video creators. These dynamic relationships may appear to disrupt generational and industry boundaries alike. However, by considering who media indus tries empower when generating the future in these reproductive terms and who they leave out, Johnson ultimately demonstrates how their strategies reinforce existing power structures. This book makes vital contributions to media studies in its fresh approach to the intersections of adulthood and childhood, its attention to the rela tionship between legacy and digital media industries, and its advancement of dialogue between media production and consumption researchers. More broadly, it appeals to any reader concerned about the reproduction of culture and its reach into the ftiture. Derek Johnson is Professor of Media and Cultural Studies in the Department of Communication Arts, University of Wisconsin—Madison.
Contents Acknowledgments Introduction: The Next Generation vii 1 Chapter 1. Со-Viewing the Future: Transgenerational Marketing in Post-Network Television 23 Chapter 2. “Share Your Universe”: Generation, Gender, and the Marvel Dad 53 Chapter 3. Junior Executives: Producing Adult Professionalism in Childrens Media Industries 91 Chapter 4. “I’ve Got a Golden Ticket!” Adult Fans of LEGO in the Child-Centric Factory 123 Chapter 5. Child Labor: Testing the Limits of Transgenerational Media Industries 161 Conclusion: Reproducing the Future 197 Notes 211 Bibliography 217 Index. 239 Digital materials related to this title can be found on the Fulcrum platform via the following citable URL: https://doi.org/10.3998/mpub.9894091
Within corporate media industries, adults produce childrens entertainment. Yet children, presumed to exist outside the professional adu!t world, make their own contributions to it—creating unboxing videos, for example, that provide content for toy marketers and YouTube. Many adults, meanwhile, avidly consume entertainment products nominally meant for children. Media industries—especially those weathering changing economies and technologies—reincorporate this market-disrupting participation into their practices, even turning to adult consumers to pass fandom to the next generation. Transgenerational Media Industries presents an innovative perspective that looks beyond the simple category of “kids’ media” to consider how enter tainment industry strategies invite producers and consumers alike to cross boundaries between adulthood and childhood, professional and amateur, new media and old. Revealing the social norms, reproductive ideals, and labor hierarchies on which such transformations depend, this book identi fies the lines of authority and power around which legacy media institutions like television, comics, and toys imagine their futures in a digital age. Derek Johnson proposes that it is not strategies of media production, but of media reproduction, that are most essential in this context. To understand these critical intersections, he investigates transgenerational industry practice in television со-viewing, recruitment of adult comic readers as youth outreach ambassadors, media professionals’ identification with childhood, the branded management of adult fans of
LEGO, and the labor of child YouTube video creators. These dynamic relationships may appear to disrupt generational and industry boundaries alike. However, by considering who media indus tries empower when generating the future in these reproductive terms and who they leave out, Johnson ultimately demonstrates how their strategies reinforce existing power structures. This book makes vital contributions to media studies in its fresh approach to the intersections of adulthood and childhood, its attention to the rela tionship between legacy and digital media industries, and its advancement of dialogue between media production and consumption researchers. More broadly, it appeals to any reader concerned about the reproduction of culture and its reach into the ftiture. Derek Johnson is Professor of Media and Cultural Studies in the Department of Communication Arts, University of Wisconsin—Madison.
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| spelling | Johnson, Derek 1979- Verfasser (DE-588)1047510839 aut Transgenerational media industries adults, children, and the reproduction of culture Derek Johnson Ann Arbor University of Michigan Press November 2019 ix, 250 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Medienherstellung (DE-588)4828159-1 gnd rswk-swf Neue Medien (DE-588)4196910-8 gnd rswk-swf Kind (DE-588)4030550-8 gnd rswk-swf Medienkonsum (DE-588)4120719-1 gnd rswk-swf Erwachsener (DE-588)4015431-2 gnd rswk-swf Jugend (DE-588)4028859-6 gnd rswk-swf Neue Medien (DE-588)4196910-8 s Medienherstellung (DE-588)4828159-1 s Medienkonsum (DE-588)4120719-1 s Erwachsener (DE-588)4015431-2 s Kind (DE-588)4030550-8 s Jugend (DE-588)4028859-6 s DE-604 Erscheint auch als Online-Ausgabe 978-0-472-12613-2 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031847145&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031847145&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031847145&sequence=000005&line_number=0003&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031847145&sequence=000007&line_number=0004&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Johnson, Derek 1979- Transgenerational media industries adults, children, and the reproduction of culture Medienherstellung (DE-588)4828159-1 gnd Neue Medien (DE-588)4196910-8 gnd Kind (DE-588)4030550-8 gnd Medienkonsum (DE-588)4120719-1 gnd Erwachsener (DE-588)4015431-2 gnd Jugend (DE-588)4028859-6 gnd |
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| title | Transgenerational media industries adults, children, and the reproduction of culture |
| title_auth | Transgenerational media industries adults, children, and the reproduction of culture |
| title_exact_search | Transgenerational media industries adults, children, and the reproduction of culture |
| title_full | Transgenerational media industries adults, children, and the reproduction of culture Derek Johnson |
| title_fullStr | Transgenerational media industries adults, children, and the reproduction of culture Derek Johnson |
| title_full_unstemmed | Transgenerational media industries adults, children, and the reproduction of culture Derek Johnson |
| title_short | Transgenerational media industries |
| title_sort | transgenerational media industries adults children and the reproduction of culture |
| title_sub | adults, children, and the reproduction of culture |
| topic | Medienherstellung (DE-588)4828159-1 gnd Neue Medien (DE-588)4196910-8 gnd Kind (DE-588)4030550-8 gnd Medienkonsum (DE-588)4120719-1 gnd Erwachsener (DE-588)4015431-2 gnd Jugend (DE-588)4028859-6 gnd |
| topic_facet | Medienherstellung Neue Medien Kind Medienkonsum Erwachsener Jugend |
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