Emotional, sensory, and social dimensions of consumer buying behavior:

""This book explores the importance of the emotional side of shopping and discusses shopper behavior influences in a highly competitive, changing, and challenging retail industry"--Provided by publisher"--

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Bibliographic Details
Other Authors: Soares, Ana Maria (Editor), Elmashhara, Maher Georges (Editor)
Format: Electronic eBook
Language:English
Published: Hershey, PA IGI Global [2020]
Subjects:
Online Access:DE-1050
DE-706
DE-83
DE-898
Volltext
Summary:""This book explores the importance of the emotional side of shopping and discusses shopper behavior influences in a highly competitive, changing, and challenging retail industry"--Provided by publisher"--
Physical Description:1 Online-Ressource
ISBN:9781799822226
DOI:10.4018/978-1-7998-2220-2

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