Marketing National Parks for Sustainable Tourism:
This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main them...
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| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Blue Ridge Summit, PA
Multilingual Matters
[2016]
|
| Series: | Aspects of Tourism
|
| Subjects: | |
| Online Access: | DE-1046 DE-859 DE-860 DE-739 DE-473 DE-1043 DE-858 Volltext |
| Summary: | This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the issues faced by park managers as they address the need to manage national parks sustainably for future generations. It will be of interest to natural resource and tourism students, tourism scholars and natural resource managers as well as researchers in the areas of geography and forestry |
| Item Description: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 24. Jan 2020) |
| Physical Description: | 1 online resource |
| ISBN: | 9781845415594 |
| DOI: | 10.21832/9781845415594 |
Staff View
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Record in the Search Index
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| id | DE-604.BV046405986 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-19T17:27:51Z |
| institution | BVB |
| isbn | 9781845415594 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031818690 |
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| publishDate | 2016 |
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| publisher | Multilingual Matters |
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| series2 | Aspects of Tourism |
| spelling | Wearing, Stephen L. Verfasser aut Marketing National Parks for Sustainable Tourism Stephen L. Wearing, Stephen Schweinsberg, John Tower Blue Ridge Summit, PA Multilingual Matters [2016] © 2016 1 online resource txt rdacontent c rdamedia cr rdacarrier Aspects of Tourism Description based on online resource; title from PDF title page (publisher's Web site, viewed 24. Jan 2020) This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the issues faced by park managers as they address the need to manage national parks sustainably for future generations. It will be of interest to natural resource and tourism students, tourism scholars and natural resource managers as well as researchers in the areas of geography and forestry In English Demarketing Forestry Marketing principles Marketing National park management National parks Protected areas Sustainable tourism marketing Sustainable tourism Tourism marketing Visitor management BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh National parks and reserves Management Tourism Environmental aspects Nationalpark (DE-588)4075220-3 gnd rswk-swf Tourismusmarketing (DE-588)102470968X gnd rswk-swf Nationalpark (DE-588)4075220-3 s Tourismusmarketing (DE-588)102470968X s 1\p DE-604 Schweinsberg, Stephen aut Tower, John aut https://doi.org/10.21832/9781845415594 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wearing, Stephen L. Schweinsberg, Stephen Tower, John Marketing National Parks for Sustainable Tourism Demarketing Forestry Marketing principles Marketing National park management National parks Protected areas Sustainable tourism marketing Sustainable tourism Tourism marketing Visitor management BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh National parks and reserves Management Tourism Environmental aspects Nationalpark (DE-588)4075220-3 gnd Tourismusmarketing (DE-588)102470968X gnd |
| subject_GND | (DE-588)4075220-3 (DE-588)102470968X |
| title | Marketing National Parks for Sustainable Tourism |
| title_auth | Marketing National Parks for Sustainable Tourism |
| title_exact_search | Marketing National Parks for Sustainable Tourism |
| title_full | Marketing National Parks for Sustainable Tourism Stephen L. Wearing, Stephen Schweinsberg, John Tower |
| title_fullStr | Marketing National Parks for Sustainable Tourism Stephen L. Wearing, Stephen Schweinsberg, John Tower |
| title_full_unstemmed | Marketing National Parks for Sustainable Tourism Stephen L. Wearing, Stephen Schweinsberg, John Tower |
| title_short | Marketing National Parks for Sustainable Tourism |
| title_sort | marketing national parks for sustainable tourism |
| topic | Demarketing Forestry Marketing principles Marketing National park management National parks Protected areas Sustainable tourism marketing Sustainable tourism Tourism marketing Visitor management BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh National parks and reserves Management Tourism Environmental aspects Nationalpark (DE-588)4075220-3 gnd Tourismusmarketing (DE-588)102470968X gnd |
| topic_facet | Demarketing Forestry Marketing principles Marketing National park management National parks Protected areas Sustainable tourism marketing Sustainable tourism Tourism marketing Visitor management BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism National parks and reserves Management Tourism Environmental aspects Nationalpark Tourismusmarketing |
| url | https://doi.org/10.21832/9781845415594 |
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