Urban Destination Marketing in Contemporary Europe: Uniting Theory and Practice
This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). While analysing and crit...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Blue Ridge Summit, PA
Multilingual Matters
[2015]
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| Schriftenreihe: | Aspects of Tourism
|
| Schlagworte: | |
| Online-Zugang: | FAB01 FAW01 FCO01 FHA01 FKE01 FLA01 UBG01 UPA01 Volltext |
| Zusammenfassung: | This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). While analysing and critically assessing the current destination marketing paradigm, the author outlines the basis for a paradigm change. The new theory accommodates the anomalies and counter-instances associated with the existing paradigm and addresses the question of what in the future might best underpin urban DMO marketing operations. The book contains 21 in-depth interviews with senior DMO executives to allow practitioners to describe in their own words how they conduct their destination marketing activities |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 21. Dez 2019) |
| Beschreibung: | 1 online resource (200 pages) |
| ISBN: | 9781845414948 |
| DOI: | 10.21832/9781845414948 |
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| 520 | |a This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). While analysing and critically assessing the current destination marketing paradigm, the author outlines the basis for a paradigm change. The new theory accommodates the anomalies and counter-instances associated with the existing paradigm and addresses the question of what in the future might best underpin urban DMO marketing operations. The book contains 21 in-depth interviews with senior DMO executives to allow practitioners to describe in their own words how they conduct their destination marketing activities | ||
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Datensatz im Suchindex
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| id | DE-604.BV046342352 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:42:11Z |
| institution | BVB |
| isbn | 9781845414948 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031718989 |
| oclc_num | 1137812776 |
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| publishDate | 2015 |
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| publisher | Multilingual Matters |
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| series2 | Aspects of Tourism |
| spelling | Heeley, John Verfasser aut Urban Destination Marketing in Contemporary Europe Uniting Theory and Practice John Heeley Blue Ridge Summit, PA Multilingual Matters [2015] © 2015 1 online resource (200 pages) txt rdacontent c rdamedia cr rdacarrier Aspects of Tourism Description based on online resource; title from PDF title page (publisher's Web site, viewed 21. Dez 2019) This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). While analysing and critically assessing the current destination marketing paradigm, the author outlines the basis for a paradigm change. The new theory accommodates the anomalies and counter-instances associated with the existing paradigm and addresses the question of what in the future might best underpin urban DMO marketing operations. The book contains 21 in-depth interviews with senior DMO executives to allow practitioners to describe in their own words how they conduct their destination marketing activities In English DMOs destination branding destination marketing organisations destination marketing paradigm destination marketing theory and paradigm change theory of competitive advantage tourism marketing urban destination marketing operations urban destination marketing BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh City promotion -- Europe Tourism -- Europe -- Marketing https://doi.org/10.21832/9781845414948 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Heeley, John Urban Destination Marketing in Contemporary Europe Uniting Theory and Practice DMOs destination branding destination marketing organisations destination marketing paradigm destination marketing theory and paradigm change theory of competitive advantage tourism marketing urban destination marketing operations urban destination marketing BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh City promotion -- Europe Tourism -- Europe -- Marketing |
| title | Urban Destination Marketing in Contemporary Europe Uniting Theory and Practice |
| title_auth | Urban Destination Marketing in Contemporary Europe Uniting Theory and Practice |
| title_exact_search | Urban Destination Marketing in Contemporary Europe Uniting Theory and Practice |
| title_full | Urban Destination Marketing in Contemporary Europe Uniting Theory and Practice John Heeley |
| title_fullStr | Urban Destination Marketing in Contemporary Europe Uniting Theory and Practice John Heeley |
| title_full_unstemmed | Urban Destination Marketing in Contemporary Europe Uniting Theory and Practice John Heeley |
| title_short | Urban Destination Marketing in Contemporary Europe |
| title_sort | urban destination marketing in contemporary europe uniting theory and practice |
| title_sub | Uniting Theory and Practice |
| topic | DMOs destination branding destination marketing organisations destination marketing paradigm destination marketing theory and paradigm change theory of competitive advantage tourism marketing urban destination marketing operations urban destination marketing BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh City promotion -- Europe Tourism -- Europe -- Marketing |
| topic_facet | DMOs destination branding destination marketing organisations destination marketing paradigm destination marketing theory and paradigm change theory of competitive advantage tourism marketing urban destination marketing operations urban destination marketing BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism City promotion -- Europe Tourism -- Europe -- Marketing |
| url | https://doi.org/10.21832/9781845414948 |
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