Tea and Tourism: Tourists, Traditions and Transformations

The global production, marketing and consumption of tea present a resource for tea-related tourism. Tea and Tourism: Tourists, Traditions and Transformations profiles tea cultures and examines the social, political and developmental contexts of using related traditions for touristic purposes. This v...

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Weitere Verfasser: Jolliffe, Lee 1947- (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Blue Ridge Summit, PA Multilingual Matters [2007]
Schriftenreihe:Tourism and Cultural Change 11
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Zusammenfassung:The global production, marketing and consumption of tea present a resource for tea-related tourism. Tea and Tourism: Tourists, Traditions and Transformations profiles tea cultures and examines the social, political and developmental contexts of using related traditions for touristic purposes. This volume views tourism related to tea from differing disciplinary perspectives, and from marketing, planning, entrepreneurial and developmental viewpoints. The book examines the transformation of indigenous and imported tea traditions into experiences for tourists. Profiling these tea experiences from around the world including the United Kingdom; Sri Lanka; India; China; Taiwan; Kenya and Canada the volume reveals the ways in which tea’s heritage is adapted for tourism consumption. This is the first definitive work on tea tourism. Global tea tourism trends are identified, while case examples provide fresh perspectives on the ongoing transformation of tea for tourism purposes
Beschreibung:Description based on online resource; title from PDF title page (publisher's Web site, viewed 21. Dez 2019)
Beschreibung:1 online resource (280 pages)
ISBN:9781845410582
DOI:10.21832/9781845410582