The golden age of data: media analytics in study & practice
Saved in:
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York ; London
Routledge
2020
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| Series: | Electronic media research series
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis Klappentext |
| Physical Description: | xx, 278 Seiten Illustrationen, Diagramme |
| ISBN: | 9780367227913 |
Staff View
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| adam_text | CONTENTS Freface Acknowledgements Series Editor’s Foreword viii xvii xix Part I Media Analytics: Study and Practice 1 1 Media Analytics and Audiences 3 DON A. GRADY 2 The New Age of Media Analytics 18 LEE RAINIE Part II Curriculum and Instruction: Teaching Legacy and Social Media Analytics 29 3 The Pioneers of Media Analytics in Higher Education 31 C. ANN HOLLIFIELD 4 Cultivating Analytics Proficiency in Communication Undergraduates: A Sequence of Social Media Active Learning Experiences in an Applied Research Class 41 JENNIFER ROBINETTE 5 Equipping the Media Analytics Toolbox: A Study of the Skills Required for Entry and Mid-Level Media Analytics Jobs 56 KATHLEEN STANSBERRY AND MADISON MACKENZIE 6 Integrating Digital Analytics across the Journalism and Mass Communication Curricula: Metrics, Tools, and Service Learning MIAO GUO V 70
CONTENTS 7 The Data Backstory and Thoughts on Data Visualization Teaching Content 88 DIANNE FINCH Part ІП Applied Data-driven Decision Making in the Real World of Local Media 103 8 Research Data in the Real World of Local Media 105 DON A. GRADY; PANELISTS, DAN MCDONALD, VICE PRESIDENT FOR RESEARCH, NATIONAL ASSOCIATION OF BROADCASTERS; BILLY MCDOWELL, PAST VICE PRESIDENT FOR RESEARCH, RAYCOM MEDIA, INC.; ED COHEN, VICE PRESIDENT OF RATINGS AND RESEARCH, CUMULUS MEDIA 9 Media Research in Transition: Applying Micro-Level Audience Data to Macro-Level Decision-Making 125 KATHLEEN STANSBERRY; PANELISTS, JACK MACKENZIE, EXECUTIVE VICE PRESIDENT AND MARKET LEAD, MEDIA ENTERTAINMENT GROUP, PSB RESEARCH; PATRICIA MARSDEN, ENTERPRISE RESEARCH AND INSIGHTS MANAGER, U.S. BANK; JAMAL SALMON, VICE PRESIDENT, RESEARCH ANALYTICS MARKETING, PARAMOUNT PICTURES; VINCENT BRUZZESE, HEAD OF MARKETING AND STRATEGY, SOLSTICE STUDIO Part IV Analysis and Interpretation: Researching Content and Audiences Using Media Analytics 135 10 Prevalence of Media Analytics Content in Accredited Colleges and Universities 137 JANE O’BOYLE AND AMANDA STURGILL 11 Measurement Uncertainty in the Pursuit of Audience Engagement 146 JACOB L. NELSON 12 Engagement Metrics that Matter 160 DALE BLASINGAME 13 Winning over Fans: How Sports Teams Use Live-Tweeting to Maximize Engagement 182 BRYAN ANDERSON AND QIAN XU 14 A Gentle Introduction to R for Numerical Analysis and Visualization В YUNG LEE VI 194
CONTENTS Part V Media Analytics: Undergraduate Research 223 15 Learning about Audiences In-depth: Complementing Analytics with other Research 225 AMANDA STURGILL 16 Using Analytics to Assess the AltGov vs. Official Government on Twitter 230 ANDREW J. SCOTT 17 Comparing Type 1 and Type 2 Diabetes Online Communities: A Natural Language Processing Study 241 RACHYL E. JACKSON 18 #ThisIsWe: A Content Analysis of Live Tweets of This Is Us 254 MADELINE HAGY, ANSLEY HAMILTON, AND CAROLINE MILLER Contributors Index 261 268 vii
Audience and media analytics is more important now than ever, and this latest volume in the cutting-edge BEA Electronic Media Research Series collects some of the top scholars working with big data and analytics today. These chapters describe the development and help define media analytics as an academic discipline and professional practice. Understanding audiences is integral to creating and distributing media messages and the study of media analytics requires knowing a range of skills including research methods, the necessary tools available, familiarity with statistical procedures, and a mindset to provide insights and apply findings. This book summarizes the insights of analytics practitioners regarding the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, the transition taking place in media research, and the use of media analytics to answer meaningful questions, drive content creation, and engage with audiences. Don A. Grady, Ph.D., is an Associate Dean and Associate Professor in the School of Communications at Elon University. He served as chair of the BEA Research Symposium (“The Golden Age of Data: Big Data and Media Analytics”) in April 2018, and panel chair for the BEA Media Analytics Roundtable (“Media Analytics: Tracking Audiences in an Evolving Media Landscape”) in April 2016. He has numerous years of administrative leadership, teaching, and professional experience in broadcast journalism, radio, and television. He regularly teaches a
senior capstone research course, oversees the publication of an online undergraduate research journal, and helped to guide the development of an undergraduate major in media analytics. He has given numerous workshops and presentations, and regularly published articles on the assessment of student learning. Grady is a former twice elected representative on the Accrediting Council on Education in Journalism and Mass Communications. He has a M.A. in Communication and the Ph.D. in Mass Communication Research from UNC-Chapel Hill.
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| spelling | The golden age of data media analytics in study & practice edited by Don A. Grady ; associate editors Ann Hollifield and Amanda Sturgill New York ; London Routledge 2020 xx, 278 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Electronic media research series Datenanalyse (DE-588)4123037-1 gnd rswk-swf Medien (DE-588)4169187-8 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Big Data (DE-588)4802620-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Medien (DE-588)4169187-8 s Social Media (DE-588)4639271-3 s Datenanalyse (DE-588)4123037-1 s Big Data (DE-588)4802620-7 s DE-604 Grady, Don A. 19XX- (DE-588)1204079579 edt Erscheint auch als Online-Ausgabe 978-0-429-27685-9 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031703015&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031703015&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | The golden age of data media analytics in study & practice Datenanalyse (DE-588)4123037-1 gnd Medien (DE-588)4169187-8 gnd Social Media (DE-588)4639271-3 gnd Big Data (DE-588)4802620-7 gnd |
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| title | The golden age of data media analytics in study & practice |
| title_auth | The golden age of data media analytics in study & practice |
| title_exact_search | The golden age of data media analytics in study & practice |
| title_full | The golden age of data media analytics in study & practice edited by Don A. Grady ; associate editors Ann Hollifield and Amanda Sturgill |
| title_fullStr | The golden age of data media analytics in study & practice edited by Don A. Grady ; associate editors Ann Hollifield and Amanda Sturgill |
| title_full_unstemmed | The golden age of data media analytics in study & practice edited by Don A. Grady ; associate editors Ann Hollifield and Amanda Sturgill |
| title_short | The golden age of data |
| title_sort | the golden age of data media analytics in study practice |
| title_sub | media analytics in study & practice |
| topic | Datenanalyse (DE-588)4123037-1 gnd Medien (DE-588)4169187-8 gnd Social Media (DE-588)4639271-3 gnd Big Data (DE-588)4802620-7 gnd |
| topic_facet | Datenanalyse Medien Social Media Big Data Aufsatzsammlung |
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