APA (7th ed.) Citation

Ray, S., & Yin, S. (2020). Channel strategies and marketing mix in a connected world. Springer. https://doi.org/10.1007/978-3-030-31733-1

Chicago Style (17th ed.) Citation

Ray, Saibal, and Shuya Yin. Channel Strategies and Marketing Mix in a Connected World. Cham: Springer, 2020. https://doi.org/10.1007/978-3-030-31733-1.

MLA (9th ed.) Citation

Ray, Saibal, and Shuya Yin. Channel Strategies and Marketing Mix in a Connected World. Springer, 2020. https://doi.org/10.1007/978-3-030-31733-1.