Global brand management: a guide to developing, building and managing an international brand
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York ; New Delhi
KoganPage
[2020]
|
| Schlagworte: | |
| Beschreibung: | xxx, 293 Seiten Illustrationen, Diagramme |
| ISBN: | 9781789660401 9780749483609 |
Internformat
MARC
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| 003 | DE-604 | ||
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| 020 | |a 9780749483609 |c pbk. |9 978-0-7494-8360-9 | ||
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| 245 | 1 | 0 | |a Global brand management |b a guide to developing, building and managing an international brand |c Laurence Minsky and Ilan Geva |
| 264 | 1 | |a London ; New York ; New Delhi |b KoganPage |c [2020] | |
| 300 | |a xxx, 293 Seiten |b Illustrationen, Diagramme | ||
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Datensatz im Suchindex
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| author | Minsky, Laurence Geva, Ilan |
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| building | Verbundindex |
| bvnumber | BV046323124 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)1135504953 (DE-599)HBZHT020257161 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV046323124 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:41:38Z |
| institution | BVB |
| isbn | 9781789660401 9780749483609 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031700105 |
| oclc_num | 1135504953 |
| open_access_boolean | |
| owner | DE-1050 DE-M347 |
| owner_facet | DE-1050 DE-M347 |
| physical | xxx, 293 Seiten Illustrationen, Diagramme |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | KoganPage |
| record_format | marc |
| spelling | Minsky, Laurence Verfasser aut Global brand management a guide to developing, building and managing an international brand Laurence Minsky and Ilan Geva London ; New York ; New Delhi KoganPage [2020] xxx, 293 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Markenartikel (DE-588)4037584-5 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Internationales Management (DE-588)4114040-0 gnd rswk-swf Markenartikel (DE-588)4037584-5 s Strategisches Management (DE-588)4124261-0 s Internationales Management (DE-588)4114040-0 s DE-604 Markenpolitik (DE-588)4144679-3 s Geva, Ilan Verfasser aut Erscheint auch als Online-Ausgabe 978-0-7494-8361-6 |
| spellingShingle | Minsky, Laurence Geva, Ilan Global brand management a guide to developing, building and managing an international brand Markenartikel (DE-588)4037584-5 gnd Strategisches Management (DE-588)4124261-0 gnd Markenpolitik (DE-588)4144679-3 gnd Internationales Management (DE-588)4114040-0 gnd |
| subject_GND | (DE-588)4037584-5 (DE-588)4124261-0 (DE-588)4144679-3 (DE-588)4114040-0 |
| title | Global brand management a guide to developing, building and managing an international brand |
| title_auth | Global brand management a guide to developing, building and managing an international brand |
| title_exact_search | Global brand management a guide to developing, building and managing an international brand |
| title_full | Global brand management a guide to developing, building and managing an international brand Laurence Minsky and Ilan Geva |
| title_fullStr | Global brand management a guide to developing, building and managing an international brand Laurence Minsky and Ilan Geva |
| title_full_unstemmed | Global brand management a guide to developing, building and managing an international brand Laurence Minsky and Ilan Geva |
| title_short | Global brand management |
| title_sort | global brand management a guide to developing building and managing an international brand |
| title_sub | a guide to developing, building and managing an international brand |
| topic | Markenartikel (DE-588)4037584-5 gnd Strategisches Management (DE-588)4124261-0 gnd Markenpolitik (DE-588)4144679-3 gnd Internationales Management (DE-588)4114040-0 gnd |
| topic_facet | Markenartikel Strategisches Management Markenpolitik Internationales Management |
| work_keys_str_mv | AT minskylaurence globalbrandmanagementaguidetodevelopingbuildingandmanaginganinternationalbrand AT gevailan globalbrandmanagementaguidetodevelopingbuildingandmanaginganinternationalbrand |