Music, branding, and consumer culture in church: Hillsong in focus
"Starting as a single congregation in Australia, Hillsong Church now has campuses worldwide, releases worship music that sells millions of albums and its ministers regularly appear in mainstream media. So, how has a single church gained such international prominence? This book offers an ethnogr...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge ; Taylor & Francis Group
2020
|
| Schriftenreihe: | Routledge studies in religion
|
| Schlagworte: | |
| Zusammenfassung: | "Starting as a single congregation in Australia, Hillsong Church now has campuses worldwide, releases worship music that sells millions of albums and its ministers regularly appear in mainstream media. So, how has a single church gained such international prominence? This book offers an ethnographic exploration of the ways in which music and marketing have been utilised in the pursuit and production of spiritual experience for members of Hillsong Church. An experience that has proven to be incredibly popular. The main theme of this book is that marketing, specifically branding, is not just a way to "sell" religion, but rather an integral part of spiritual experience in consumer society. Focussing on the London Hillsong church as a case study, the use of its own music in tandem with strong branding is shown to be a co- and re-productive method of organizing, patterning, and communicating information. The church provides the branded material and cultural context in which participants' sacred experience of self unfolds. However, this requires participants to "do the work" to properly understand, and ultimately embody, the values associated with the brand. This book raises important questions about the role of branding and music in forming modern scared identities. As such, it will be of great interest to scholars of Religious Studies, Ethnomusicology and Media Studies"-- |
| Beschreibung: | x, 180 Seiten |
| ISBN: | 9781138579552 |
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| spelling | Wagner, Thomas 1980- Verfasser (DE-588)1084012936 aut Music, branding, and consumer culture in church Hillsong in focus Tom Wagner New York ; London Routledge ; Taylor & Francis Group 2020 x, 180 Seiten txt rdacontent n rdamedia nc rdacarrier Routledge studies in religion "Starting as a single congregation in Australia, Hillsong Church now has campuses worldwide, releases worship music that sells millions of albums and its ministers regularly appear in mainstream media. So, how has a single church gained such international prominence? This book offers an ethnographic exploration of the ways in which music and marketing have been utilised in the pursuit and production of spiritual experience for members of Hillsong Church. An experience that has proven to be incredibly popular. The main theme of this book is that marketing, specifically branding, is not just a way to "sell" religion, but rather an integral part of spiritual experience in consumer society. Focussing on the London Hillsong church as a case study, the use of its own music in tandem with strong branding is shown to be a co- and re-productive method of organizing, patterning, and communicating information. The church provides the branded material and cultural context in which participants' sacred experience of self unfolds. However, this requires participants to "do the work" to properly understand, and ultimately embody, the values associated with the brand. This book raises important questions about the role of branding and music in forming modern scared identities. As such, it will be of great interest to scholars of Religious Studies, Ethnomusicology and Media Studies"-- Hillsong Church (DE-588)1178384853 gnd rswk-swf Musik (DE-588)4040802-4 gnd rswk-swf Konsumgesellschaft (DE-588)4165119-4 gnd rswk-swf Spirituelle Erfahrung (DE-588)4786953-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Church music / Pentecostal churches Contemporary Christian music / History and criticism Branding (Marketing) Hillsong Church Hillsong Church London (London, England) Contemporary Christian music Criticism, interpretation, etc (DE-588)4113937-9 Hochschulschrift gnd-content Hillsong Church (DE-588)1178384853 b Musik (DE-588)4040802-4 s Marketing (DE-588)4037589-4 s Konsumgesellschaft (DE-588)4165119-4 s Spirituelle Erfahrung (DE-588)4786953-7 s DE-604 Erscheint auch als Online-Ausgabe, ebk 978-0-429-50795-3 |
| spellingShingle | Wagner, Thomas 1980- Music, branding, and consumer culture in church Hillsong in focus Hillsong Church (DE-588)1178384853 gnd Musik (DE-588)4040802-4 gnd Konsumgesellschaft (DE-588)4165119-4 gnd Spirituelle Erfahrung (DE-588)4786953-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)1178384853 (DE-588)4040802-4 (DE-588)4165119-4 (DE-588)4786953-7 (DE-588)4037589-4 (DE-588)4113937-9 |
| title | Music, branding, and consumer culture in church Hillsong in focus |
| title_auth | Music, branding, and consumer culture in church Hillsong in focus |
| title_exact_search | Music, branding, and consumer culture in church Hillsong in focus |
| title_full | Music, branding, and consumer culture in church Hillsong in focus Tom Wagner |
| title_fullStr | Music, branding, and consumer culture in church Hillsong in focus Tom Wagner |
| title_full_unstemmed | Music, branding, and consumer culture in church Hillsong in focus Tom Wagner |
| title_short | Music, branding, and consumer culture in church |
| title_sort | music branding and consumer culture in church hillsong in focus |
| title_sub | Hillsong in focus |
| topic | Hillsong Church (DE-588)1178384853 gnd Musik (DE-588)4040802-4 gnd Konsumgesellschaft (DE-588)4165119-4 gnd Spirituelle Erfahrung (DE-588)4786953-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Hillsong Church Musik Konsumgesellschaft Spirituelle Erfahrung Marketing Hochschulschrift |
| work_keys_str_mv | AT wagnerthomas musicbrandingandconsumercultureinchurchhillsonginfocus |