Marketing communications: touchpoints, sharing and disruption
The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgradua...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Harlow, England
Pearson
2019
|
| Edition: | Eighth edition |
| Subjects: | |
| Online Access: | FHD01 TUBA1 |
| Summary: | The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields |
| Physical Description: | 1 Online-Ressource (xli, 775 Seiten) |
| ISBN: | 9781292235011 |
Staff View
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| author | Fill, Chris 1953- Turnbull, Sarah |
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| isbn | 9781292235011 |
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| spelling | Fill, Chris 1953- Verfasser (DE-588)17306549X aut Marketing communications touchpoints, sharing and disruption Chris Fill and Sarah Turnbull Eighth edition Harlow, England Pearson 2019 1 Online-Ressource (xli, 775 Seiten) txt rdacontent c rdamedia cr rdacarrier The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikationsmodell (DE-588)4140666-7 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kommunikationsstrategie (DE-588)4201794-4 s Kommunikationsmodell (DE-588)4140666-7 s 1\p DE-604 Marktkommunikation (DE-588)4131075-5 s 2\p DE-604 Turnbull, Sarah Verfasser (DE-588)1136152067 aut Erscheint auch als Online-Ausgabe, ePub 978-1-292-23500-4 Erscheint auch als Druck-Ausgabe 978-1-292-23497-7 (DE-604)BV046181212 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Fill, Chris 1953- Turnbull, Sarah Marketing communications touchpoints, sharing and disruption Kommunikationsstrategie (DE-588)4201794-4 gnd Marketing (DE-588)4037589-4 gnd Kommunikationsmodell (DE-588)4140666-7 gnd Marktkommunikation (DE-588)4131075-5 gnd Unternehmen (DE-588)4061963-1 gnd |
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| title | Marketing communications touchpoints, sharing and disruption |
| title_auth | Marketing communications touchpoints, sharing and disruption |
| title_exact_search | Marketing communications touchpoints, sharing and disruption |
| title_full | Marketing communications touchpoints, sharing and disruption Chris Fill and Sarah Turnbull |
| title_fullStr | Marketing communications touchpoints, sharing and disruption Chris Fill and Sarah Turnbull |
| title_full_unstemmed | Marketing communications touchpoints, sharing and disruption Chris Fill and Sarah Turnbull |
| title_short | Marketing communications |
| title_sort | marketing communications touchpoints sharing and disruption |
| title_sub | touchpoints, sharing and disruption |
| topic | Kommunikationsstrategie (DE-588)4201794-4 gnd Marketing (DE-588)4037589-4 gnd Kommunikationsmodell (DE-588)4140666-7 gnd Marktkommunikation (DE-588)4131075-5 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Kommunikationsstrategie Marketing Kommunikationsmodell Marktkommunikation Unternehmen Lehrbuch |
| work_keys_str_mv | AT fillchris marketingcommunicationstouchpointssharinganddisruption AT turnbullsarah marketingcommunicationstouchpointssharinganddisruption |