Thirty years of political campaigning in Central and Eastern Europe:
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cham, Switzerland
palgrave macmillan
[2019]
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| Series: | Political campaigning and communication
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis Register // Gemischte Register |
| Physical Description: | xxv, 426 Seiten |
| ISBN: | 9783030276928 |
| ISSN: | 2662-589X |
Staff View
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Contents 1 A Brief Historical Overview of Political Campaigning: Theories, Concepts, and Approaches Otto Eibl and Miloš Gregor Part I Baltic States 1 19 2 Characteristics of the Baltic States Vít Hloušek 21 3 Estonia Marju Lauristin and Sten Hansson 27 4 Latvia Ieva Bērziņa 49 5 Lithuania Ingrida U n і ka i tė ֊ J a kun tavi čie n ė 65 6 Summary for the Baltic States Otto Eibl 83 X1U
xiv CONTENTS Part II Central Europe 87 7 Characteristics of Central Europe Lubomír Kopeček 89 8 Czech Republic Miloš Gregor 97 9 Hungary Balazs Kiss and Gabriella Szabo 115 10 Poland Wojciech Cwalina and Milena Drzewiecka 131 11 Slovakia Jozef Zagrapan 149 12 Summary for Central Europe Miloš Gregor 167 Part III The Balkans 171 13 173 Characteristics of the Balkans Věra Stojarová 14 Albania Afrim Krasniqi 179 15 199 Bosnia and Herzegovina Adnan Huskić
CONTENTS XV 16 Bulgaria Ivanka Mavrodieva 219 17 Croatia Marijana Grbeša and Berto Salaj 237 18 North Macedonia Mirjana Maleska 255 19 Romania Adriana Ştefanei, Silvia Branea, and Ruxandra Boicu 285 20 Slovenia Alenka Krašovec and Tomaž Deželan 309 21 Serbia Siniša Adagié and Dušan Vučićević 325 22 Summary for the Balkans Miloš Gregor 343 Part IV Eastern Europe 347 23 Characteristics of Eastern Europe Jan Holzer 349 24 Moldova Igor Munteanu, Otto Eibl, and Miloš Gregor 355 25 Ukraine Larisa Doroshenko 373
xvi CONTENTS 26 Russia 391 John Ishiyama 27 Summary for Eastern Europe 409 Otto Eibl Part V Conclusion 413 28 Conclusion 415 Otto Eibl and Miloš Gregor Index 421
Index1 A Albania, vi, 175,176, 179-192, 260, 343-346 Americanization, 10,11, 241, 244, 245, 316, 345, 399 В Balkans, vi, vii, 167, 173-176, 343-346,416,418 Ballarti Partners, 186 Baltic states, vi, 21-24, 50, 83-85, 416 Barnes 8c Thornburg LLP, 186 Below-the-line (BTL), 291 Big data, 140 Billboard, 32, 85,103,105,107, 122,124-125,132, 133, 135, 156,160,168,184,185,205, 207-209, 228, 244-246, 261, 262, 265, 267, 312, 345, 361-363,378,417 Black PR, 56,400,411 Bosnia and Herzegovina (BiH), vi, 173-176, 199-211, 343-346 Bot, 208,209, 346,417 Brand/branding, 6, 31, 243, 316, 332 Braun, Alexander (Alex), 244 Broadcasting, 5, 51, 52, 74, 99,152, 155, 156,168,182, 201ո2, 202, 221, 222, 224, 240, 257, 258, 290, 333 Bulgaria, vi, 173-176, 219-231, 343-346 C Catch-all party, 5 Celebrity/celebritisation, 14, 71, 155, 241-243, 246, 331 LNote: Page numbers followed by ‘n’ refer to notes. © The Author(s) 2019 O. Eibl, ML Gregor (eds.), Thirty Years ofPolitical Campaigning in Central and Eastern Europe, Political Campaigning and Communication, https://doi.org/10.1007/978-3-030-27693-5 421
422 INDEX Central and Eastern Europe (CEE), v—vii, 10,14,416 Central Election Commission (CEC), 55n4, 68, 69,186, 202, 208, 209, 221, 229, 357, 365, 374-376 Central Europe, 21, 22, 89-94, 167-169,416,418 Cinderella, 418 Cleavage, 3, 4, 23, 24, 53, 70, 154, 156, 206, 220,310,311,343, 363,417 Clientelism, 346,417 Commonwealth of Independent States (CIS), 373 Communication channels, 12, 57, 125,139,140,158,160,169, 222, 228, 313, 346,411,418 Conflict, see War Consultants, v, 2, 11, 72, 73, 75, 84, 100-102,135,139, 158,168, 169,183,187, 244, 293, 314, 315, 317, 345, 379, 396, 399, 411,416 Corruption, 57, 90,93,106,121, 134,151,157, 184, 206, 238, 242, 263, 264, 294, 346, 352, 356, 360, 361, 363, 364, 374, 378, 384, 385, 401,410 Croatia, vi, 173-176, 237-247, 343-346 Czech Republic, vi, vii, 97-113, 167-169 D Debate, 6, 28, 36, 50, 54, 57, 69, 72, 91,102,104,138,182,184, 188,191, 206, 208, 221-223, 229, 230, 240, 262ո6, 265, 267, 288nl0, 291,292,312,313, 317, 345, 352, 357, 359, 362, 410 TV debate, 103,104,133,135, 168, 221,223, 229, 291, 312-314,346 Direct marketing/direct mail, 11, 34, 52.122.123, 207, 291 Disinformation, 107,159 Door-to-door, 12, 33, 34, 55, 72, 107.123, 209, 262, 265,313, 358, 360-362,411 Downs, Anthony, 5 Eastern Europe, vi, 30, 349-353, 409^12,417,418 Electoral code (EC), 180-182, 257, 258, 356, 357 Electronic media, 52,133,155,156, 158,184,187-190, 207, 222-224, 227, 230, 240, 257, 258, 267,411 Email, 11,291-293 Estonia, vi, 21-24, 27-37, 50, 83-85 Eurasian Customs Union (EACU), 373 Euro, 52,133n2,150 European Union (EU), vii, 21, 22, 32, 35, 50, 53, 83,
91, 98, 106, 115, 124,131,136,150,156, 174-176,180,188, 210, 220, 224, 225, 237, 238, 256, 259, 263, 267, 327, 331, 344, 352, 361,373,417 E-voting, 28, 29 F Facebook, 33, 72-76,105,125, 136, 137, 139,140,157-159, 185, 188-190, 224, 229,230, 244, 265, 265nll, 294nl8, 315, 333, 364,384
INDEX Face-to-face, 4, 36,106,107, 291, 293 Fake news, 138,159, 190, 245, 346, 382,417 Far-right, 98,101, 382,419 Finkelstein, Arthur J., 104n5, 186 Flašík, Fedor, 156 Foundation for Effective Politics, 399 Friedrich Ebert Stiftung, 358 Friedrich Naumann Foundation, 358 Fundraising, 35 G Get out the vote (GOTV), 12,155 Graffiti BBDO, 290 Guerrilla marketing, 245 H Hanns Seidel Foundation, 358 Hate speech, 206, 208, 209, 292, 346,417 Henneberg, Stephan C.M., 9, 10,138 Hungary, vi, 89-93,115-130, 167-169 I Image, 6, 70, 73, 74, 84, 85,103, 124,135,136,138,139, 183-186,190,191, 242, 243, 329,331,334, 357,401,402 Image-Kontakt, 399 Information and communication technologies (ICT), 315, 318 Information technology (IT), 315 Instagram, 125, 139, 140, 224, 229, 230 International Foundation for Election Systems (IFES), 358 International Republican Institute (IRI), 183, 358 423 Internet, 11,14, 28, 29, 35, 36, 52, 69, 72, 73, 76,106,107,122, 132,137, 139,140, 155,157, 158,160,184,245,246, 257, 258, 262, 262n6, 265, 265nll, 292, 314, 333, 333n2, 334, 346, 362, 385, 396, 398 J Jasinskaja, Marina, 73 К Kelly, Stanley, 6 Konrad Adenauer Stiftung, 358 L Latvia, vi, 21-24,49-59, 83-85 Leadership, 72, 74, 138, 241nl, 259, 260,267, 334, 381,393 political leadership, 1 Leaflet, 4, 34, 56,100,133,153,160, 168,313,345 Lees-Marshment, Jennifer, 9 Lipset, Martin, 3 Lithuania, vi, 21-24, 50, 65-77, 83-85 Lobbying, 186,187 M Manafort, Paul, 379, 382 Market-and sales-oriented strategies, 9 Marketing 4.0, 138 Market research, 8 McKeon Group, 186 Media, vii, 4, 5, 7-9, 11-14, 28, 30-36,51,52,55,57,
58, 68-71,122-123,187-188, 291-292, 396-399
424 INDEX Member of parliament (MP), 222224, 226, 227, 229, 230, 326 Mercury Public Affairs, 73 Message, vii, 2, 7, 8, 33, 35, 73, 74, 85,117-121,124,134,135, 139,140, 152,154,181,184, 204, 205, 208, 224-227, 226nl, 229, 230, 245, 265, 292-294, 314-317, 329nl, 334, 359, 364, 377, 380, 394, 395, 399,402, 411 Modem campaign, 6, 157 Moldova, 350-352, 355-366, 409-411 Muzin Capitol, 186 N National Democratic Institute (NDI), 183, 345, 345nl, 358, 376 National Election Commission (NEC), 132,133 National Endowment for Democracy (NED), 345, 345nl Negative campaign/advertisement, 138 Norris, Pippa, 3,4, 6, 7,124, 312 North Adantic Treaty Organization (NATO), vii, 21, 53, 83,91, 98, 115,131,150,156,174-176, 180, 220, 224, 225, 237, 256, 259, 261-262, 327, 344, 361, 373, 380,417 North Macedonia, 174-176, 255268,344-346 Novokom, 399 О Oligarchisation, 419 Online marketing, 33 Opposition research, 11 Organization for Security and Co-operation in Europe (OSCE), 33,182,185,202, 221,240, 261, 262, 265, 345, 359-363 Outdoor, 29, 32, 33, 52, 68, 69, 71, 75, 84, 85,107, 135,137,158, 333 Party system, 3,12, 23, 24, 27, 50, 53,54, 67, 84, 98,107,116, 149,167,168, 220, 228, 310, 326, 334, 343, 385, 393-394, 402 Pavlovsky, Gleb, 379 Penn Schoen Berland (PSB), 103, 104,244 Permanent campaign, 11, 55, 104, 106,107,123,157,160, 293, 328, 332, 334 Personalisation, 10,12-15, 73-76, 85, 106,12!, 138, 241-243, 245, 310, 329,334, 392,410 Phillipe, Maarek, 6 Pinterest, 384 Podesta Group, 186 Poland, vi, 89-93,101,131-147, 167-169 Political marketing management, 9 Polls/polling, 6-8,11, 29, 52, 65, 67,
68, 71, 72, 97-99,103,116֊ 118,132,134,137,138,151, 152,158,168,169,181,203, 207, 208, 230, 239, 258, 265, 266,311,315,327, 331,344, 357, 375, 376,416 Populism/populist, 57, 58,106,107, 169, 259, 262-264, 266, 267, 419 Poster, 4,12, 31, 69-71,99,100, 103, 119,124,133,151, 152, 184,185, 204, 205, 208, 209,
INDEX 222, 227-229, 246, 257, 259, 261, 262, 267, 290, 293, 312, 315, 330, 333, 345, 361-363, 375, 401,417 Post-modern campaign, 160, 316, 318 Pre-modern campaign, 124,160, 316 Professionalisation, vii, 10-12, 70, 75, 85, 102, 106,139,168, 207, 241, 243-245, 294, 312, 313, 334, 344, 345, 396, 399-400, 402,411,415,417,418 Programme, 14, 32, 33, 52, 68, 69, 117,181-183,187,188, 202, 207, 222, 224, 229, 240, 257, 289, 290, 327, 329, 331, 345, 357, 359, 375, 376, 383,402 Propaganda, 9, 21, 125, 139, 222, 226nl, 328, 330, 331 Public relations (PR), 6,11, 31, 55, 56, 71-73, 75,139,185,186, 225, 243,380, 383,400,411 R Rally, 3,4,122,123,135,137,138, 153-155,157, 158,168, 182-185,190, 204, 205, 207, 228, 243, 260-262, 265, 267, 312, 332, 345,358, 361,362, 364,411 Relationship marketing, 123-125, 169 Representation, 22, 23, 29, 49, 65, 66, 97,100,149, 222, 228,257, 260, 288, 312, 327, 356, 363, 392 Rokkan, Stein, 3 Romania, vi, 173, 175, 176, 285-295, 343-346, 359, 362 Russia, vi, 28, 53, 56, 57, 83, 136, 174,175, 224, 350-352, 359, 360, 373, 379, 380, 391-403, 409-412, 417 425 S Saachi Saachi, 290 Sawyer Miller Group, 100 Segmentation, 8, 9, 85, 117,118, 138,291,315 Seguela, Jacques, 314 Serbia, vi, 173-176, 255nl, 325-335, 344-346 Shama, Avraham, 7-9 Short message service (SMS), 292, 292nl6, 293 Slovakia, vi, 89, 91, 93, 94,149-161, 167-169 Slovenia, vi, 173, 175, 176, 309-319, 344-346 Sodai media, 12, 28, 33-36, 57, 58,69, 72-76, 85, 101, 105-107,122,125,132, 136-138,157,159,169,185, 188,191, 208, 224, 227, 229, 230, 244, 262, 265, 310, 312, 314, 316, 317, 333, 334, 346, 364,
383-385, 396, 398, 399, 411,416,417 Soros, George, 124 Spin/spin doctor, 135, 139, 243, 318, 397 Spot/TV spot, 30, 85, 132-135, 187, 223, 224, 226-230, 262, 290, 331, 345, 346, 357, 401 State Election Commission (SEC), 258 Strategy, vii, 1, 2, 32, 71, 72, 74, 75, 101, 103, 104, 117-119, 134,138-140,175, 181, 186, 188, 201, 204, 206, 207, 242, 243, 246, 259, 260, 267, 291, 294, 314, 330, 332, 344, 346, 377, 378, 380, 381, 396, 397, 399-402,415,418 Swing voters, 191
426 INDEX United States Agency for International Development (USAID), 358 United States of America (USA/US), 6,100,102,104n5,180, 186, 187, 190, 318, 383 The UN Reftigee Agency (UNHCR), T Tactic/tactical, 9,11, 12, 14, 35, 36, 71, 85, 103, 134, 138,139,154, 169,242, 245, 292,412 Targeting/target group, v, 7, 8,11, 55, 75, 85,124,136,138,140, 157, 243, 330 Television (TV), 5, 28, 30-33, 35, 52, 57, 67-73, 75, 84, 85, 99,103, 104,122,124,132-135,138, 140,151,152,155,156,160, 168,181,182,184,185,189, 204, 205, 208, 221-225, 229, 240, 244, 246, 261, 262, 262n6, 265, 267, 289-292, 292nl6, 311-314, 316, 318, 327, 330, 331, 333, 333n2, 345, 346, 357, 360, 364, 365, 375, 377-383, 385, 395-399,411 Transparency International (TI), 117, 209 Troll, 36,138, 208, 229, 346 Twitter, 33, 125, 137, 139, 140, 159, 185, 189, 224,229, 244, 265, 265nll, 333, 384, 399 201 V Viber, 208 w War, 23,173,174,180,199, 200, 201n2, 204-206, 238, 256, 327, 328, 343-346, 353, 362, 417 Web 1.5,159 Web 2.0, 314, 315 Western, v, vi, 1, 3, 14, 21, 36, 54, 75, 84, 85, 91,184, 285, 329, 331, 334, 345, 350, 352, 373, 376, 379, 400, 415-418 Wring, Dominic, 1, 8, 9 Y U Ukraine, vi, 350-353, 373-386, 409-411 United Nations (UN), 256, 326 f V Young voters, 157,191, 362 YouTube, 33, 57,105,140, 224, 229, 230, 244, 333, 384 Yugoslavia, 173, 200, 260, 309, 326, 329, 343, 416 Bayerische Staatsbibliothek München \ _ / |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| geographic | Osteuropa (DE-588)4075739-0 gnd |
| geographic_facet | Osteuropa |
| id | DE-604.BV046306903 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-21T01:17:12Z |
| institution | BVB |
| isbn | 9783030276928 |
| issn | 2662-589X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031684100 |
| oclc_num | 1137859248 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | xxv, 426 Seiten |
| psigel | BSB_NED_20200212 |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | palgrave macmillan |
| record_format | marc |
| series2 | Political campaigning and communication |
| spelling | Thirty years of political campaigning in Central and Eastern Europe Otto Eibl, Miloš Gregor (editors) 30 years of political campaigning in Central and Eastern Europe Cham, Switzerland palgrave macmillan [2019] © 2019 xxv, 426 Seiten txt rdacontent n rdamedia nc rdacarrier Political campaigning and communication 2662-589X Geschichte 1989- gnd rswk-swf Media and Communication Political Communication Electoral Politics European Politics Comparative Politics Communication Political communication Elections Europe—Politics and government Comparative politics Politikmarketing (DE-588)1050917146 gnd rswk-swf Politische Kampagne (DE-588)4998160-2 gnd rswk-swf Osteuropa (DE-588)4075739-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Osteuropa (DE-588)4075739-0 g Politische Kampagne (DE-588)4998160-2 s Politikmarketing (DE-588)1050917146 s Geschichte 1989- z DE-604 Eibl, Otto 1981- (DE-588)1197159304 edt Gregor, Miloš 1987- (DE-588)1197159401 edt Erscheint auch als Online-Ausgabe 978-3-030-27693-5 Digitalisierung BSB München - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031684100&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung BSB München - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031684100&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Register // Gemischte Register |
| spellingShingle | Thirty years of political campaigning in Central and Eastern Europe Media and Communication Political Communication Electoral Politics European Politics Comparative Politics Communication Political communication Elections Europe—Politics and government Comparative politics Politikmarketing (DE-588)1050917146 gnd Politische Kampagne (DE-588)4998160-2 gnd |
| subject_GND | (DE-588)1050917146 (DE-588)4998160-2 (DE-588)4075739-0 (DE-588)4143413-4 |
| title | Thirty years of political campaigning in Central and Eastern Europe |
| title_alt | 30 years of political campaigning in Central and Eastern Europe |
| title_auth | Thirty years of political campaigning in Central and Eastern Europe |
| title_exact_search | Thirty years of political campaigning in Central and Eastern Europe |
| title_full | Thirty years of political campaigning in Central and Eastern Europe Otto Eibl, Miloš Gregor (editors) |
| title_fullStr | Thirty years of political campaigning in Central and Eastern Europe Otto Eibl, Miloš Gregor (editors) |
| title_full_unstemmed | Thirty years of political campaigning in Central and Eastern Europe Otto Eibl, Miloš Gregor (editors) |
| title_short | Thirty years of political campaigning in Central and Eastern Europe |
| title_sort | thirty years of political campaigning in central and eastern europe |
| topic | Media and Communication Political Communication Electoral Politics European Politics Comparative Politics Communication Political communication Elections Europe—Politics and government Comparative politics Politikmarketing (DE-588)1050917146 gnd Politische Kampagne (DE-588)4998160-2 gnd |
| topic_facet | Media and Communication Political Communication Electoral Politics European Politics Comparative Politics Communication Political communication Elections Europe—Politics and government Comparative politics Politikmarketing Politische Kampagne Osteuropa Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031684100&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031684100&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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