Multimodality: Disciplinary Thoughts and the Challenge of Diversity
Multimodality's popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often remain localized and disparate, and ideas of a theory of multimodality are heterogeneous and uncoordinated. For the field to move ahead,...
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| Other Authors: | , , , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Berlin ; Boston
De Gruyter
[2019]
|
| Subjects: | |
| Online Access: | DE-1043 DE-1046 DE-858 DE-859 DE-860 DE-473 DE-355 DE-739 Volltext |
| Summary: | Multimodality's popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often remain localized and disparate, and ideas of a theory of multimodality are heterogeneous and uncoordinated. For the field to move ahead, it must achieve a more mature status of reflection, mutual support, and interaction with regard to both past and future directions. The red thread across the disciplines reflected in this book is a common goal of capturing the mechanisms of synergetic knowledge construction and transmission using diverse forms of expressions, i.e., multimodality. The collection of chapters brought together in the book reflects both a diversity of disciplines and common interests and challenges, thereby establishing an excellent roadmap for the future. The contributions revisit and redefine theoretical concepts or empirical analyses, which are crucial to the study of multimodality from various perspectives, with a view towards evolving issues of multimodal analysis. With this, the book aims at repositioning the field as a well-grounded scientific discipline with significant implications for future communication research in many fields of study |
| Item Description: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 26. Nov 2019) |
| Physical Description: | 1 online resource (VIII, 332 pages) |
| ISBN: | 9783110608694 |
| DOI: | 10.1515/9783110608694 |
Staff View
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| publisher | De Gruyter |
| record_format | marc |
| spelling | Multimodality Disciplinary Thoughts and the Challenge of Diversity Janina Wildfeuer, Jana Pflaeging, Ognyan Seizov, Chiao-I Tseng, John Bateman Berlin ; Boston De Gruyter [2019] © 2020 1 online resource (VIII, 332 pages) txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (publisher's Web site, viewed 26. Nov 2019) Multimodality's popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often remain localized and disparate, and ideas of a theory of multimodality are heterogeneous and uncoordinated. For the field to move ahead, it must achieve a more mature status of reflection, mutual support, and interaction with regard to both past and future directions. The red thread across the disciplines reflected in this book is a common goal of capturing the mechanisms of synergetic knowledge construction and transmission using diverse forms of expressions, i.e., multimodality. The collection of chapters brought together in the book reflects both a diversity of disciplines and common interests and challenges, thereby establishing an excellent roadmap for the future. The contributions revisit and redefine theoretical concepts or empirical analyses, which are crucial to the study of multimodality from various perspectives, with a view towards evolving issues of multimodal analysis. With this, the book aims at repositioning the field as a well-grounded scientific discipline with significant implications for future communication research in many fields of study In English Kommunikationsforschung Kommunikationstheorie Multimodalität Semiotik communication research communication theory multimodality semiotics Semiotik (DE-588)4054498-9 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Multimodalität (DE-588)7859426-1 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content 2\p (DE-588)1071861417 Konferenzschrift 20.09.2017-22.09.2017 Bremen gnd-content Multimodalität (DE-588)7859426-1 s Semiotik (DE-588)4054498-9 s Kommunikation (DE-588)4031883-7 s 3\p DE-604 Bateman, John edt Pflaeging, Jana edt Seizov, Ognyan edt Tseng, Chiao-I edt Wildfeuer, Janina edt Erscheint auch als Druck-Ausgabe 9783110607987 https://doi.org/10.1515/9783110608694 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Multimodality Disciplinary Thoughts and the Challenge of Diversity Kommunikationsforschung Kommunikationstheorie Multimodalität Semiotik communication research communication theory multimodality semiotics Semiotik (DE-588)4054498-9 gnd Kommunikation (DE-588)4031883-7 gnd Multimodalität (DE-588)7859426-1 gnd |
| subject_GND | (DE-588)4054498-9 (DE-588)4031883-7 (DE-588)7859426-1 (DE-588)4143413-4 (DE-588)1071861417 |
| title | Multimodality Disciplinary Thoughts and the Challenge of Diversity |
| title_auth | Multimodality Disciplinary Thoughts and the Challenge of Diversity |
| title_exact_search | Multimodality Disciplinary Thoughts and the Challenge of Diversity |
| title_full | Multimodality Disciplinary Thoughts and the Challenge of Diversity Janina Wildfeuer, Jana Pflaeging, Ognyan Seizov, Chiao-I Tseng, John Bateman |
| title_fullStr | Multimodality Disciplinary Thoughts and the Challenge of Diversity Janina Wildfeuer, Jana Pflaeging, Ognyan Seizov, Chiao-I Tseng, John Bateman |
| title_full_unstemmed | Multimodality Disciplinary Thoughts and the Challenge of Diversity Janina Wildfeuer, Jana Pflaeging, Ognyan Seizov, Chiao-I Tseng, John Bateman |
| title_short | Multimodality |
| title_sort | multimodality disciplinary thoughts and the challenge of diversity |
| title_sub | Disciplinary Thoughts and the Challenge of Diversity |
| topic | Kommunikationsforschung Kommunikationstheorie Multimodalität Semiotik communication research communication theory multimodality semiotics Semiotik (DE-588)4054498-9 gnd Kommunikation (DE-588)4031883-7 gnd Multimodalität (DE-588)7859426-1 gnd |
| topic_facet | Kommunikationsforschung Kommunikationstheorie Multimodalität Semiotik communication research communication theory multimodality semiotics Kommunikation Aufsatzsammlung Konferenzschrift 20.09.2017-22.09.2017 Bremen |
| url | https://doi.org/10.1515/9783110608694 |
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