Digital and Social Media Marketing: Emerging Applications and Theoretical Development
Gespeichert in:
| Weitere Verfasser: | , , , , , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
2020
Cham Springer International Publishing |
| Schriftenreihe: | Advances in Theory and Practice of Emerging Markets
|
| Schlagworte: | |
| Online-Zugang: | DE-634 DE-1043 DE-1102 DE-1046 DE-Aug4 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-859 DE-860 DE-1049 DE-861 DE-863 DE-862 DE-523 DE-2070s DE-91 DE-473 DE-355 DE-703 DE-20 DE-706 DE-824 DE-739 Volltext |
| Beschreibung: | 1 Online-Ressource (XV, 339 Seiten) 43 Illustrationen, 36 Illustrationen (farbig) |
| ISBN: | 9783030243746 |
| ISSN: | 2522-5006 |
| DOI: | 10.1007/978-3-030-24374-6 |
Internformat
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Datensatz im Suchindex
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| author2 | Rana, Nripendra P. Slade, Emma L. Sahu, Ganesh P. Kizgin, Hatice Singh, Nitish 1972- Dey, Bidit 1977- Gutierrez, Anabel Dwivedi, Yogesh K. |
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| discipline | Wirtschaftswissenschaften |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV046284235 |
| illustrated | Not Illustrated |
| indexdate | 2024-10-25T04:00:50Z |
| institution | BVB |
| isbn | 9783030243746 |
| issn | 2522-5006 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031661815 |
| oclc_num | 1130276308 |
| open_access_boolean | |
| owner | DE-573 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-703 DE-1102 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR DE-11 |
| owner_facet | DE-573 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-703 DE-1102 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR DE-11 |
| physical | 1 Online-Ressource (XV, 339 Seiten) 43 Illustrationen, 36 Illustrationen (farbig) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2020 |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Springer Springer International Publishing |
| record_format | marc |
| series2 | Advances in Theory and Practice of Emerging Markets |
| spellingShingle | Digital and Social Media Marketing Emerging Applications and Theoretical Development IT in Business Online Marketing/Social Media Emerging Markets/Globalization Information technology Business—Data processing Internet marketing Globalization Markets Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4037589-4 (DE-588)4639271-3 (DE-588)4143413-4 |
| title | Digital and Social Media Marketing Emerging Applications and Theoretical Development |
| title_auth | Digital and Social Media Marketing Emerging Applications and Theoretical Development |
| title_exact_search | Digital and Social Media Marketing Emerging Applications and Theoretical Development |
| title_full | Digital and Social Media Marketing Emerging Applications and Theoretical Development edited by Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi |
| title_fullStr | Digital and Social Media Marketing Emerging Applications and Theoretical Development edited by Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi |
| title_full_unstemmed | Digital and Social Media Marketing Emerging Applications and Theoretical Development edited by Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi |
| title_short | Digital and Social Media Marketing |
| title_sort | digital and social media marketing emerging applications and theoretical development |
| title_sub | Emerging Applications and Theoretical Development |
| topic | IT in Business Online Marketing/Social Media Emerging Markets/Globalization Information technology Business—Data processing Internet marketing Globalization Markets Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | IT in Business Online Marketing/Social Media Emerging Markets/Globalization Information technology Business—Data processing Internet marketing Globalization Markets Online-Marketing Marketing Social Media Aufsatzsammlung |
| url | https://doi.org/10.1007/978-3-030-24374-6 |
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