The four: the hidden DNA of Amazon, Apple, Facebook, and Google
Business professor Scott Galloway asks fundamental questions about Amazon, Apple, Facebook, and Google. How did those four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Corgi Books
2018
|
| Edition: | Corgi edition |
| Subjects: | |
| Summary: | Business professor Scott Galloway asks fundamental questions about Amazon, Apple, Facebook, and Google. How did those four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others cant match. And he reveals how you can apply the lessons of their ascent to your own business or career |
| Physical Description: | viii, 323 Seiten Illustrationen |
| ISBN: | 9780552173438 9780552176231 |
Staff View
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| isbn | 9780552173438 9780552176231 |
| language | English |
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| physical | viii, 323 Seiten Illustrationen |
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| spelling | Galloway, Scott 1964- Verfasser (DE-588)1143065174 aut The four the hidden DNA of Amazon, Apple, Facebook, and Google Scott Galloway Corgi edition London Corgi Books 2018 viii, 323 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Business professor Scott Galloway asks fundamental questions about Amazon, Apple, Facebook, and Google. How did those four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others cant match. And he reveals how you can apply the lessons of their ascent to your own business or career Information services industry / History Internet industry / History BUSINESS & ECONOMICS / Economic History BUSINESS & ECONOMICS / Entrepreneurship TECHNOLOGY & ENGINEERING / Social Aspects Information services industry Internet industry History |
| spellingShingle | Galloway, Scott 1964- The four the hidden DNA of Amazon, Apple, Facebook, and Google |
| title | The four the hidden DNA of Amazon, Apple, Facebook, and Google |
| title_auth | The four the hidden DNA of Amazon, Apple, Facebook, and Google |
| title_exact_search | The four the hidden DNA of Amazon, Apple, Facebook, and Google |
| title_full | The four the hidden DNA of Amazon, Apple, Facebook, and Google Scott Galloway |
| title_fullStr | The four the hidden DNA of Amazon, Apple, Facebook, and Google Scott Galloway |
| title_full_unstemmed | The four the hidden DNA of Amazon, Apple, Facebook, and Google Scott Galloway |
| title_short | The four |
| title_sort | the four the hidden dna of amazon apple facebook and google |
| title_sub | the hidden DNA of Amazon, Apple, Facebook, and Google |
| work_keys_str_mv | AT gallowayscott thefourthehiddendnaofamazonapplefacebookandgoogle |