Positioning and branding tourism destinations for global competitiveness:
"This book focuses on the value of destination branding and content marketing in tourism for sustainable growth and competitive advantage. It is a blend of balance theory and practical content, providing a thorough explication of the tools and techniques of branding and marketing for travel, to...
Saved in:
| Other Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hershey PA
Business Science Reference
[2019]
|
| Subjects: | |
| Summary: | "This book focuses on the value of destination branding and content marketing in tourism for sustainable growth and competitive advantage. It is a blend of balance theory and practical content, providing a thorough explication of the tools and techniques of branding and marketing for travel, tourism and hospitality industry"...Provided by publisher |
| Item Description: | Includes bibliographical references |
| Physical Description: | XIX, 332 Seiten Illustrationen, Diagramme |
| ISBN: | 9781522572534 |
Staff View
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| id | DE-604.BV046275158 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:40:16Z |
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| isbn | 9781522572534 |
| language | English |
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| physical | XIX, 332 Seiten Illustrationen, Diagramme |
| publishDate | 2019 |
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| spelling | Positioning and branding tourism destinations for global competitiveness Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, Mohd Raziff Jamaluddin Hershey PA Business Science Reference [2019] XIX, 332 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references "This book focuses on the value of destination branding and content marketing in tourism for sustainable growth and competitive advantage. It is a blend of balance theory and practical content, providing a thorough explication of the tools and techniques of branding and marketing for travel, tourism and hospitality industry"...Provided by publisher Tourism Marketing Destinationsmarketing (DE-588)1024713873 gnd rswk-swf Positionierung Marketing (DE-588)4503311-0 gnd rswk-swf Destinationsmarketing (DE-588)1024713873 s Positionierung Marketing (DE-588)4503311-0 s DE-604 Rahmat Hashim 1959- (DE-588)1162505370 edt Mohd Hafiz Hanafiah (DE-588)1141237792 edt Mohd Raziff Jamaluddin 1980- (DE-588)1179380401 edt |
| spellingShingle | Positioning and branding tourism destinations for global competitiveness Tourism Marketing Destinationsmarketing (DE-588)1024713873 gnd Positionierung Marketing (DE-588)4503311-0 gnd |
| subject_GND | (DE-588)1024713873 (DE-588)4503311-0 |
| title | Positioning and branding tourism destinations for global competitiveness |
| title_auth | Positioning and branding tourism destinations for global competitiveness |
| title_exact_search | Positioning and branding tourism destinations for global competitiveness |
| title_full | Positioning and branding tourism destinations for global competitiveness Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, Mohd Raziff Jamaluddin |
| title_fullStr | Positioning and branding tourism destinations for global competitiveness Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, Mohd Raziff Jamaluddin |
| title_full_unstemmed | Positioning and branding tourism destinations for global competitiveness Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, Mohd Raziff Jamaluddin |
| title_short | Positioning and branding tourism destinations for global competitiveness |
| title_sort | positioning and branding tourism destinations for global competitiveness |
| topic | Tourism Marketing Destinationsmarketing (DE-588)1024713873 gnd Positionierung Marketing (DE-588)4503311-0 gnd |
| topic_facet | Tourism Marketing Destinationsmarketing Positionierung Marketing |
| work_keys_str_mv | AT rahmathashim positioningandbrandingtourismdestinationsforglobalcompetitiveness AT mohdhafizhanafiah positioningandbrandingtourismdestinationsforglobalcompetitiveness AT mohdraziffjamaluddin positioningandbrandingtourismdestinationsforglobalcompetitiveness |