Digital marketing strategies for tourism, hospitality, and airline industries:
""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"--
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA
IGI Global
[2020]
|
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-706 DE-83 DE-898 Volltext |
| Zusammenfassung: | ""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"-- |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781522597858 |
| DOI: | 10.4018/978-1-5225-9783-4 |
Internformat
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| 245 | 1 | 0 | |a Digital marketing strategies for tourism, hospitality, and airline industries |c José Duarte Santos, Óscar Lima Silva |
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| 505 | 8 | |a Chapter 1. The digital tourism business: a systematic review of essential digital marketing strategies and trends -- Chapter 2. Traveler decision making in online vs. offline buying behavior: a contrasting perspective -- Chapter 3. The role of digital marketing and online relationship quality in social tourism: a tourism for all case study -- Chapter 4. Digital marketing strategies for accessible tourism -- Chapter 5. Photographic image, credibility, and consumption of tourism in the digital era -- Chapter 6. Mobile technology acceptance among Turkish travelers -- Chapter 7. Cloud computing in tourism -- Chapter 8. Management and implications of daily deal promotions in the hospitality industry: toward their holistic understanding -- Chapter 9. Analysis of the vision and mission statements in the websites: a research on five-star hotels in Istanbul, Ankara, and Izmir -- Chapter 10. Building the friendly airline brand: hospitable cabin crew for digital marketing activities | |
| 520 | |a ""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"-- | ||
| 650 | 4 | |a Telemarketing | |
| 650 | 4 | |a Tourism / Technological innovations | |
| 650 | 4 | |a Hospitality industry / Technological innovations | |
| 650 | 4 | |a Airlines / Technological innovations | |
| 650 | 7 | |a Airlines / Technological innovations |2 fast | |
| 650 | 7 | |a Telemarketing |2 fast | |
| 650 | 7 | |a Tourism / Technological innovations |2 fast | |
| 700 | 1 | |a Duarte Santos, José |d 1966- |0 (DE-588)1195093748 |4 edt | |
| 700 | 1 | |a Silva, Oscar Lima |d 1970- |0 (DE-588)1195093829 |4 edt | |
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| contents | Chapter 1. The digital tourism business: a systematic review of essential digital marketing strategies and trends -- Chapter 2. Traveler decision making in online vs. offline buying behavior: a contrasting perspective -- Chapter 3. The role of digital marketing and online relationship quality in social tourism: a tourism for all case study -- Chapter 4. Digital marketing strategies for accessible tourism -- Chapter 5. Photographic image, credibility, and consumption of tourism in the digital era -- Chapter 6. Mobile technology acceptance among Turkish travelers -- Chapter 7. Cloud computing in tourism -- Chapter 8. Management and implications of daily deal promotions in the hospitality industry: toward their holistic understanding -- Chapter 9. Analysis of the vision and mission statements in the websites: a research on five-star hotels in Istanbul, Ankara, and Izmir -- Chapter 10. Building the friendly airline brand: hospitable cabin crew for digital marketing activities |
| ctrlnum | (OCoLC)1128841288 (DE-599)BVBBV046268359 |
| doi_str_mv | 10.4018/978-1-5225-9783-4 |
| format | Electronic eBook |
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| id | DE-604.BV046268359 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T06:01:33Z |
| institution | BVB |
| isbn | 9781522597858 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031646231 |
| oclc_num | 1128841288 |
| open_access_boolean | |
| owner | DE-1050 DE-706 DE-83 DE-898 DE-BY-UBR |
| owner_facet | DE-1050 DE-706 DE-83 DE-898 DE-BY-UBR |
| physical | 1 Online-Ressource |
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| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | IGI Global |
| record_format | marc |
| spelling | Digital marketing strategies for tourism, hospitality, and airline industries José Duarte Santos, Óscar Lima Silva Hershey, PA IGI Global [2020] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Chapter 1. The digital tourism business: a systematic review of essential digital marketing strategies and trends -- Chapter 2. Traveler decision making in online vs. offline buying behavior: a contrasting perspective -- Chapter 3. The role of digital marketing and online relationship quality in social tourism: a tourism for all case study -- Chapter 4. Digital marketing strategies for accessible tourism -- Chapter 5. Photographic image, credibility, and consumption of tourism in the digital era -- Chapter 6. Mobile technology acceptance among Turkish travelers -- Chapter 7. Cloud computing in tourism -- Chapter 8. Management and implications of daily deal promotions in the hospitality industry: toward their holistic understanding -- Chapter 9. Analysis of the vision and mission statements in the websites: a research on five-star hotels in Istanbul, Ankara, and Izmir -- Chapter 10. Building the friendly airline brand: hospitable cabin crew for digital marketing activities ""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"-- Telemarketing Tourism / Technological innovations Hospitality industry / Technological innovations Airlines / Technological innovations Airlines / Technological innovations fast Telemarketing fast Tourism / Technological innovations fast Duarte Santos, José 1966- (DE-588)1195093748 edt Silva, Oscar Lima 1970- (DE-588)1195093829 edt Erscheint auch als Druck-Ausgabe, hardcover 978-1-5225-9783-4 Erscheint auch als Druck-Ausgabe, softcover 978-1-5225-9784-1 https://doi.org/10.4018/978-1-5225-9783-4 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Digital marketing strategies for tourism, hospitality, and airline industries Chapter 1. The digital tourism business: a systematic review of essential digital marketing strategies and trends -- Chapter 2. Traveler decision making in online vs. offline buying behavior: a contrasting perspective -- Chapter 3. The role of digital marketing and online relationship quality in social tourism: a tourism for all case study -- Chapter 4. Digital marketing strategies for accessible tourism -- Chapter 5. Photographic image, credibility, and consumption of tourism in the digital era -- Chapter 6. Mobile technology acceptance among Turkish travelers -- Chapter 7. Cloud computing in tourism -- Chapter 8. Management and implications of daily deal promotions in the hospitality industry: toward their holistic understanding -- Chapter 9. Analysis of the vision and mission statements in the websites: a research on five-star hotels in Istanbul, Ankara, and Izmir -- Chapter 10. Building the friendly airline brand: hospitable cabin crew for digital marketing activities Telemarketing Tourism / Technological innovations Hospitality industry / Technological innovations Airlines / Technological innovations Airlines / Technological innovations fast Telemarketing fast Tourism / Technological innovations fast |
| title | Digital marketing strategies for tourism, hospitality, and airline industries |
| title_auth | Digital marketing strategies for tourism, hospitality, and airline industries |
| title_exact_search | Digital marketing strategies for tourism, hospitality, and airline industries |
| title_full | Digital marketing strategies for tourism, hospitality, and airline industries José Duarte Santos, Óscar Lima Silva |
| title_fullStr | Digital marketing strategies for tourism, hospitality, and airline industries José Duarte Santos, Óscar Lima Silva |
| title_full_unstemmed | Digital marketing strategies for tourism, hospitality, and airline industries José Duarte Santos, Óscar Lima Silva |
| title_short | Digital marketing strategies for tourism, hospitality, and airline industries |
| title_sort | digital marketing strategies for tourism hospitality and airline industries |
| topic | Telemarketing Tourism / Technological innovations Hospitality industry / Technological innovations Airlines / Technological innovations Airlines / Technological innovations fast Telemarketing fast Tourism / Technological innovations fast |
| topic_facet | Telemarketing Tourism / Technological innovations Hospitality industry / Technological innovations Airlines / Technological innovations |
| url | https://doi.org/10.4018/978-1-5225-9783-4 |
| work_keys_str_mv | AT duartesantosjose digitalmarketingstrategiesfortourismhospitalityandairlineindustries AT silvaoscarlima digitalmarketingstrategiesfortourismhospitalityandairlineindustries |