The New Literacy:
Man today faces a central challenge: to deal with exploding knowledge in circumstances that allow few errors. To survive, he must improve his perception of what is going on around him. In this he can be helped by the radically different modes of expression that have eclipsed the three Rs. But first...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Toronto
University of Toronto Press
[2019]
|
| Series: | Heritage
|
| Subjects: | |
| Online Access: | DE-1046 DE-859 DE-860 DE-739 DE-473 DE-1043 DE-858 Volltext |
| Summary: | Man today faces a central challenge: to deal with exploding knowledge in circumstances that allow few errors. To survive, he must improve his perception of what is going on around him. In this he can be helped by the radically different modes of expression that have eclipsed the three Rs. But first he must learn to use them – and that will require the same type of rigorous preparation we know is needed to master reading and writing. This book is a primer for the new literacy of the 1970s. It is a provocative exploration of how we perceive reality. Professor Gordon considers how our minds and senses perceive and communicate and how we may augment them, mechanically, chemically, and in other ways. Next he discusses the ways in which we make contact with one another through language. Then he delves into the agents that extend our senses by proxy – print, radio, television, film, and the various subliminal media such as the underground press, the speakers’ circuit, and pop music. Finally he offers some predictions and advice about coping with the future. Donald Gordon is a long-time student of communications. He approaches the subject with unusual breadth of experience in the mass media – he has been a journalist, broadcaster, and television correspondent – as well as with scholarly concern for changing patterns and social impact. His book is at times irreverent, always provocative and informative. It has been assigned as the textbook for ‘Arts 100,’ a university credit course he is giving over the Ontario Educational Communications Authority TV network |
| Item Description: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 22. Okt 2019) |
| Physical Description: | 1 online resource (193 pages) |
| ISBN: | 9781487571764 |
| DOI: | 10.3138/9781487571764 |
Staff View
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| isbn | 9781487571764 |
| language | English |
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| spelling | Gordon, Donald R. Verfasser aut The New Literacy Donald R. Gordon Toronto University of Toronto Press [2019] © 1971 1 online resource (193 pages) txt rdacontent c rdamedia cr rdacarrier Heritage Description based on online resource; title from PDF title page (publisher's Web site, viewed 22. Okt 2019) Man today faces a central challenge: to deal with exploding knowledge in circumstances that allow few errors. To survive, he must improve his perception of what is going on around him. In this he can be helped by the radically different modes of expression that have eclipsed the three Rs. But first he must learn to use them – and that will require the same type of rigorous preparation we know is needed to master reading and writing. This book is a primer for the new literacy of the 1970s. It is a provocative exploration of how we perceive reality. Professor Gordon considers how our minds and senses perceive and communicate and how we may augment them, mechanically, chemically, and in other ways. Next he discusses the ways in which we make contact with one another through language. Then he delves into the agents that extend our senses by proxy – print, radio, television, film, and the various subliminal media such as the underground press, the speakers’ circuit, and pop music. Finally he offers some predictions and advice about coping with the future. Donald Gordon is a long-time student of communications. He approaches the subject with unusual breadth of experience in the mass media – he has been a journalist, broadcaster, and television correspondent – as well as with scholarly concern for changing patterns and social impact. His book is at times irreverent, always provocative and informative. It has been assigned as the textbook for ‘Arts 100,’ a university credit course he is giving over the Ontario Educational Communications Authority TV network In English LANGUAGE ARTS & DISCIPLINES / Communication Studies bisacsh Communication https://doi.org/10.3138/9781487571764 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Gordon, Donald R. The New Literacy LANGUAGE ARTS & DISCIPLINES / Communication Studies bisacsh Communication |
| title | The New Literacy |
| title_auth | The New Literacy |
| title_exact_search | The New Literacy |
| title_full | The New Literacy Donald R. Gordon |
| title_fullStr | The New Literacy Donald R. Gordon |
| title_full_unstemmed | The New Literacy Donald R. Gordon |
| title_short | The New Literacy |
| title_sort | the new literacy |
| topic | LANGUAGE ARTS & DISCIPLINES / Communication Studies bisacsh Communication |
| topic_facet | LANGUAGE ARTS & DISCIPLINES / Communication Studies Communication |
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