Alt, R., & Reinhold, O. (2020). Social Customer Relationship Management: Fundamentals, Applications, Technologies. Springer.
Chicago Style (17th ed.) CitationAlt, Rainer, and Olaf Reinhold. Social Customer Relationship Management: Fundamentals, Applications, Technologies. Cham: Springer, 2020.
MLA (9th ed.) CitationAlt, Rainer, and Olaf Reinhold. Social Customer Relationship Management: Fundamentals, Applications, Technologies. Springer, 2020.
Warning: These citations may not always be 100% accurate.