Impacts of online advertising on business performance:
"This book examines online advertising activities and their connection to business performance in online environments. It also explores online communication channels including website presentation, social media, advertising platforms, and e-mailing"--
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA
IGI Global
[2020]
|
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-573 DE-898 DE-1049 DE-355 DE-706 DE-83 Volltext |
| Zusammenfassung: | "This book examines online advertising activities and their connection to business performance in online environments. It also explores online communication channels including website presentation, social media, advertising platforms, and e-mailing"-- |
| Beschreibung: | 1 Online-Ressource (xvi, 262 Seiten) |
| ISBN: | 9781799816201 |
| DOI: | 10.4018/978-1-7998-1618-8 |
Internformat
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Datensatz im Suchindex
| _version_ | 1805079020429115393 |
|---|---|
| adam_text | |
| any_adam_object | |
| author2 | Semerádová, Tereza Weinlich, Petr |
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| discipline | Wirtschaftswissenschaften |
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| isbn | 9781799816201 |
| language | English |
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| spelling | Impacts of online advertising on business performance Tereza Semerádová, Petr Weinlich Hershey, PA IGI Global [2020] 1 Online-Ressource (xvi, 262 Seiten) txt rdacontent c rdamedia cr rdacarrier "This book examines online advertising activities and their connection to business performance in online environments. It also explores online communication channels including website presentation, social media, advertising platforms, and e-mailing"-- Internet advertising Electronic commerce Success in business Electronic commerce fast Internet advertising fast Success in business fast Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmenserfolg (DE-588)4223768-3 gnd rswk-swf Online-Werbung (DE-588)7636951-1 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s Online-Werbung (DE-588)7636951-1 s Unternehmenserfolg (DE-588)4223768-3 s 2\p DE-604 Semerádová, Tereza edt Weinlich, Petr edt Erscheint auch als Druck-Ausgabe, hardcover 978-1-7998-1618-8 Erscheint auch als Druck-Ausgabe, softcover 978-1-7998-1619-5 https://doi.org/10.4018/978-1-7998-1618-8 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Impacts of online advertising on business performance Internet advertising Electronic commerce Success in business Electronic commerce fast Internet advertising fast Success in business fast Marketing (DE-588)4037589-4 gnd Unternehmenserfolg (DE-588)4223768-3 gnd Online-Werbung (DE-588)7636951-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4223768-3 (DE-588)7636951-1 (DE-588)4143413-4 |
| title | Impacts of online advertising on business performance |
| title_auth | Impacts of online advertising on business performance |
| title_exact_search | Impacts of online advertising on business performance |
| title_full | Impacts of online advertising on business performance Tereza Semerádová, Petr Weinlich |
| title_fullStr | Impacts of online advertising on business performance Tereza Semerádová, Petr Weinlich |
| title_full_unstemmed | Impacts of online advertising on business performance Tereza Semerádová, Petr Weinlich |
| title_short | Impacts of online advertising on business performance |
| title_sort | impacts of online advertising on business performance |
| topic | Internet advertising Electronic commerce Success in business Electronic commerce fast Internet advertising fast Success in business fast Marketing (DE-588)4037589-4 gnd Unternehmenserfolg (DE-588)4223768-3 gnd Online-Werbung (DE-588)7636951-1 gnd |
| topic_facet | Internet advertising Electronic commerce Success in business Marketing Unternehmenserfolg Online-Werbung Aufsatzsammlung |
| url | https://doi.org/10.4018/978-1-7998-1618-8 |
| work_keys_str_mv | AT semeradovatereza impactsofonlineadvertisingonbusinessperformance AT weinlichpetr impactsofonlineadvertisingonbusinessperformance |