Grundzüge der Neuroökonomie: so entstehen Entscheidungen
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Wiesbaden
Springer Gabler
[2020]
|
| Series: | essentials
|
| Subjects: | |
| Online Access: | Inhaltstext Inhaltsverzeichnis |
| Physical Description: | VII, 35 Seiten 21 cm x 14.8 cm |
| ISBN: | 9783658283896 3658283890 |
Staff View
MARC
| LEADER | 00000nam a22000008c 4500 | ||
|---|---|---|---|
| 001 | BV046237212 | ||
| 003 | DE-604 | ||
| 005 | 20200831 | ||
| 007 | t | ||
| 008 | 191107s2020 gw |||| 00||| ger d | ||
| 015 | |a 19,N42 |2 dnb | ||
| 016 | 7 | |a 1196822344 |2 DE-101 | |
| 020 | |a 9783658283896 |c Festeinband : circa EUR 14.99 (DE), circa EUR 15.41 (AT), circa CHF 17.00 (freier Preis) |9 978-3-658-28389-6 | ||
| 020 | |a 3658283890 |9 3-658-28389-0 | ||
| 024 | 3 | |a 9783658283896 | |
| 028 | 5 | 2 | |a Bestellnummer: 978-3-658-28389-6 |
| 028 | 5 | 2 | |a Bestellnummer: 89008926 |
| 035 | |a (DE-599)DNB1196822344 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c XA-DE-HE | ||
| 049 | |a DE-M382 | ||
| 084 | |a 330 |2 sdnb | ||
| 100 | 1 | |a Peyrolón, Pablo |e Verfasser |0 (DE-588)1190053373 |4 aut | |
| 245 | 1 | 0 | |a Grundzüge der Neuroökonomie |b so entstehen Entscheidungen |c Pablo Peyrolón |
| 263 | |a 202001 | ||
| 264 | 1 | |a Wiesbaden |b Springer Gabler |c [2020] | |
| 300 | |a VII, 35 Seiten |c 21 cm x 14.8 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a essentials | |
| 650 | 0 | 7 | |a Neuroökonomik |0 (DE-588)7613972-4 |2 gnd |9 rswk-swf |
| 653 | |a Paperback / softback | ||
| 653 | |a BUS027000 | ||
| 653 | |a KFF | ||
| 653 | |a Decision Science | ||
| 653 | |a Neurofinanzen | ||
| 653 | |a Neuroökonomie | ||
| 653 | |a menschliches Handeln | ||
| 653 | |a ökonomische Entscheidungen | ||
| 653 | |a C | ||
| 653 | |a SC623000: Behavioral Finance | ||
| 653 | |a SUCO41170: Economics and Finance | ||
| 653 | |a BUS027000 | ||
| 653 | |a KFF | ||
| 653 | |a 1789: Hardcover, Softcover / Wirtschaft/Sonstiges | ||
| 689 | 0 | 0 | |a Neuroökonomik |0 (DE-588)7613972-4 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 710 | 2 | |a Springer Fachmedien Wiesbaden |0 (DE-588)1043386068 |4 pbl | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-3-658-28390-2 |
| 856 | 4 | 2 | |m X:MVB |q text/html |u http://deposit.dnb.de/cgi-bin/dokserv?id=6b98982f09894c52ac29c49feb78eb11&prov=M&dok_var=1&dok_ext=htm |3 Inhaltstext |
| 856 | 4 | 2 | |m DNB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031615598&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031615598 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Record in the Search Index
| _version_ | 1804180653099450368 |
|---|---|
| adam_text | INHALTSVERZEICHNIS
1
WAS
IST
NEUROOEKONOMIE?
...............................................................................
1
1.1
EINFACHE
ENTSCHEIDUNGEN
ERFORSCHEN
.................................................
3
1.2
OEKONOMISCHES
MODELL
........................................................................
4
1.3
EINBLICK
IN
DAS
GEHIRN
........................................................................
5
1.4
STUDIENBEREICHE
DER
NEUROOEKONOMIE
.................................................
8
1.5
ZUKUNFT
DER
NEUROOEKONOMIE
.............................................................
9
2
NEUROFINANZEN
...................................................................................................
11
2.1
GEHIRN
UND
GELD
.................................................................................
11
2.2
RISIKOTOLERANZ
....................................................................................
12
2.3
ANGST
......................................
15
2.4
AUF
DER
SUCHE
NACH
DEM
KICK
AN
DEN
FINANZMAERKTEN
.......................
17
2.5
DIE
ZUKUNFT
DER
NEUROFINANZEN
.........................................................
19
3
NEUROMARKETING
..............................................................................................
21
3.1
IRRATIONAL
UND
EMOTIONAL
......................................................................
21
3.2
WAS
SIND
DIE
VORTEILE
DES
NEUROMARKETINGS?
.....................................
22
3.3
DIE
VIER
GRUNDBEDUERFNISSE
..................................................................
23
3.4
WIESO
BRAUCHEN
UNTERNEHMEN
NEUROMARKETING?
.............................
25
3.5
WIE
VERSUCHEN
UNTERNEHMEN,
DIE
VIER
GRUNDBEDUERFNISSE
ZU
BEFRIEDIGEN?
.....................................................
26
3.5.1
ERINNERUNGEN
UND
NEUROMARKETING
.......................................
27
3.5.2
FARBEN
SIND
DER
SCHLUESSEL
.......................................................
28
3.5.3
OLFAKTORISCHES
UND
AUDITIVES
MARKETING
...............................
29
3.6
AMAZON
UND
NEUROWISSENSCHAFTEN
...................................................
29
3.7
DIE
ZUKUNFT
DES
MARKETINGS
.............................................................
30
LITERATUR
....................................................................................................................
35
|
| any_adam_object | 1 |
| author | Peyrolón, Pablo |
| author_GND | (DE-588)1190053373 |
| author_facet | Peyrolón, Pablo |
| author_role | aut |
| author_sort | Peyrolón, Pablo |
| author_variant | p p pp |
| building | Verbundindex |
| bvnumber | BV046237212 |
| ctrlnum | (DE-599)DNB1196822344 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02402nam a22006258c 4500</leader><controlfield tag="001">BV046237212</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20200831 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">191107s2020 gw |||| 00||| ger d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">19,N42</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">1196822344</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783658283896</subfield><subfield code="c">Festeinband : circa EUR 14.99 (DE), circa EUR 15.41 (AT), circa CHF 17.00 (freier Preis)</subfield><subfield code="9">978-3-658-28389-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3658283890</subfield><subfield code="9">3-658-28389-0</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783658283896</subfield></datafield><datafield tag="028" ind1="5" ind2="2"><subfield code="a">Bestellnummer: 978-3-658-28389-6</subfield></datafield><datafield tag="028" ind1="5" ind2="2"><subfield code="a">Bestellnummer: 89008926</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB1196822344</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-HE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-M382</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">330</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Peyrolón, Pablo</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1190053373</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Grundzüge der Neuroökonomie</subfield><subfield code="b">so entstehen Entscheidungen</subfield><subfield code="c">Pablo Peyrolón</subfield></datafield><datafield tag="263" ind1=" " ind2=" "><subfield code="a">202001</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Wiesbaden</subfield><subfield code="b">Springer Gabler</subfield><subfield code="c">[2020]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VII, 35 Seiten</subfield><subfield code="c">21 cm x 14.8 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">essentials</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Neuroökonomik</subfield><subfield code="0">(DE-588)7613972-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Paperback / softback</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">BUS027000</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">KFF</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Decision Science</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Neurofinanzen</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Neuroökonomie</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">menschliches Handeln</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">ökonomische Entscheidungen</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">C</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">SC623000: Behavioral Finance</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">SUCO41170: Economics and Finance</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">BUS027000</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">KFF</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">1789: Hardcover, Softcover / Wirtschaft/Sonstiges</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Neuroökonomik</subfield><subfield code="0">(DE-588)7613972-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">Springer Fachmedien Wiesbaden</subfield><subfield code="0">(DE-588)1043386068</subfield><subfield code="4">pbl</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-3-658-28390-2</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">X:MVB</subfield><subfield code="q">text/html</subfield><subfield code="u">http://deposit.dnb.de/cgi-bin/dokserv?id=6b98982f09894c52ac29c49feb78eb11&prov=M&dok_var=1&dok_ext=htm</subfield><subfield code="3">Inhaltstext</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">DNB Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031615598&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031615598</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV046237212 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:39:10Z |
| institution | BVB |
| institution_GND | (DE-588)1043386068 |
| isbn | 9783658283896 3658283890 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031615598 |
| open_access_boolean | |
| owner | DE-M382 |
| owner_facet | DE-M382 |
| physical | VII, 35 Seiten 21 cm x 14.8 cm |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Springer Gabler |
| record_format | marc |
| series2 | essentials |
| spelling | Peyrolón, Pablo Verfasser (DE-588)1190053373 aut Grundzüge der Neuroökonomie so entstehen Entscheidungen Pablo Peyrolón 202001 Wiesbaden Springer Gabler [2020] VII, 35 Seiten 21 cm x 14.8 cm txt rdacontent n rdamedia nc rdacarrier essentials Neuroökonomik (DE-588)7613972-4 gnd rswk-swf Paperback / softback BUS027000 KFF Decision Science Neurofinanzen Neuroökonomie menschliches Handeln ökonomische Entscheidungen C SC623000: Behavioral Finance SUCO41170: Economics and Finance 1789: Hardcover, Softcover / Wirtschaft/Sonstiges Neuroökonomik (DE-588)7613972-4 s 1\p DE-604 Springer Fachmedien Wiesbaden (DE-588)1043386068 pbl Erscheint auch als Online-Ausgabe 978-3-658-28390-2 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=6b98982f09894c52ac29c49feb78eb11&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031615598&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Peyrolón, Pablo Grundzüge der Neuroökonomie so entstehen Entscheidungen Neuroökonomik (DE-588)7613972-4 gnd |
| subject_GND | (DE-588)7613972-4 |
| title | Grundzüge der Neuroökonomie so entstehen Entscheidungen |
| title_auth | Grundzüge der Neuroökonomie so entstehen Entscheidungen |
| title_exact_search | Grundzüge der Neuroökonomie so entstehen Entscheidungen |
| title_full | Grundzüge der Neuroökonomie so entstehen Entscheidungen Pablo Peyrolón |
| title_fullStr | Grundzüge der Neuroökonomie so entstehen Entscheidungen Pablo Peyrolón |
| title_full_unstemmed | Grundzüge der Neuroökonomie so entstehen Entscheidungen Pablo Peyrolón |
| title_short | Grundzüge der Neuroökonomie |
| title_sort | grundzuge der neurookonomie so entstehen entscheidungen |
| title_sub | so entstehen Entscheidungen |
| topic | Neuroökonomik (DE-588)7613972-4 gnd |
| topic_facet | Neuroökonomik |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=6b98982f09894c52ac29c49feb78eb11&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031615598&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT peyrolonpablo grundzugederneurookonomiesoentstehenentscheidungen AT springerfachmedienwiesbaden grundzugederneurookonomiesoentstehenentscheidungen |