Gorgeous war: the branding war between the Third Reich and the United States
"Gorgeous War argues that the Nazis used the swastika as part of a visually sophisticated propaganda program that was not only modernist but also the forerunner of contemporary brand identity. When the United States military tried to answer Nazi displays of graphic power, it failed. In the end...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Waterloo, Ontario
Wilfrid Laurier University Press
[2019]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "Gorgeous War argues that the Nazis used the swastika as part of a visually sophisticated propaganda program that was not only modernist but also the forerunner of contemporary brand identity. When the United States military tried to answer Nazi displays of graphic power, it failed. In the end the best graphic response to the Nazis was produced by the Walt Disney Company. Using numerous examples of US and Nazi military heraldry, Gorgeous War compares the way the American and German militaries developed their graphic and textile design in the interwar period. The book shows how social and cultural design movements like modernism altered and were altered by both militaries. It also explores how nascent corporate culture and war production united to turn national brands like IBM, Coca-Cola, and Disney into multinational corporations that had learned lessons on propaganda and branding that were being tested during the Second World War. What is the legacy of apparently toxic signs like the swastika? The answer may not be what we hoped. Inheritors of the post-Second World War world increasingly struggle to find an escape from an intensely branded environment--to find a place in their lives that is free of advertising and propaganda. This book suggests that we look again at how it is our culture makes that struggle into an appealing Gorgeous War."-- |
| Beschreibung: | XIII, 371 Seiten Illustrationen |
| ISBN: | 9781771124201 |
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Datensatz im Suchindex
| _version_ | 1804180611512926209 |
|---|---|
| adam_text | CONTENTS PREFACE: A MAN OF HIS SEASON ACKNOWLEDGEMENTS ІХ ХІ Entrance: Gorgeous Warning i CHAPTER 1 I SAME OLD NEW Interwar American Modernism 13 CHAPTER 2 I MACHT FREI The Paradox of Nazi Modernism 43 CHAPTER 3 I TRUE COLOURS How American Heraldry Broke the System 61 CHAPTER 4 I INSTANT CLASSIC The Nazi Brand 91 CHAPTER 5 I ONE PUNCH MACHINE Corporate Logos and Military-Identity 103 CHAPTER 6 I LOYALTY PROGRAM Brands at War 121 CHAPTER 7 I ON YOUR SLEEVE American Interwar and Wartime Patches 131
VIII I CONTENTS CHAPTER 8 I PLANET SWASTIKA The Nazi Brand in Action 175 CHAPTER 9 I THE UNITED STATES OF ADVERTISING Propaganda in America 199 CHAPTER 1 10 PARADED TO DEATH Nazi Propaganda 225 CHAPTER I 11 KILLER CARTOONS Disney’s Graphic Violence 245 EXIT: BUYER S REMORSE 289 NOTES 297 BIBLIOGRAPHY 337 COPYRIGHT ACKNOWLEDGEMENTS INDEX 365 363
|
| any_adam_object | 1 |
| author | Blackmore, Tim 1961- |
| author_GND | (DE-588)1146823770 |
| author_facet | Blackmore, Tim 1961- |
| author_role | aut |
| author_sort | Blackmore, Tim 1961- |
| author_variant | t b tb |
| building | Verbundindex |
| bvnumber | BV046215108 |
| ctrlnum | (OCoLC)1141140276 (DE-599)BVBBV046215108 |
| format | Book |
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| id | DE-604.BV046215108 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:38:31Z |
| institution | BVB |
| isbn | 9781771124201 |
| language | English |
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| spelling | Blackmore, Tim 1961- Verfasser (DE-588)1146823770 aut Gorgeous war the branding war between the Third Reich and the United States Tim Blackmore Waterloo, Ontario Wilfrid Laurier University Press [2019] XIII, 371 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier "Gorgeous War argues that the Nazis used the swastika as part of a visually sophisticated propaganda program that was not only modernist but also the forerunner of contemporary brand identity. When the United States military tried to answer Nazi displays of graphic power, it failed. In the end the best graphic response to the Nazis was produced by the Walt Disney Company. Using numerous examples of US and Nazi military heraldry, Gorgeous War compares the way the American and German militaries developed their graphic and textile design in the interwar period. The book shows how social and cultural design movements like modernism altered and were altered by both militaries. It also explores how nascent corporate culture and war production united to turn national brands like IBM, Coca-Cola, and Disney into multinational corporations that had learned lessons on propaganda and branding that were being tested during the Second World War. What is the legacy of apparently toxic signs like the swastika? The answer may not be what we hoped. Inheritors of the post-Second World War world increasingly struggle to find an escape from an intensely branded environment--to find a place in their lives that is free of advertising and propaganda. This book suggests that we look again at how it is our culture makes that struggle into an appealing Gorgeous War."-- World War (1939-1945) fast Branding (Marketing) / Political aspects / Germany / History / 20th century Branding (Marketing) / Political aspects / United States / History / 20th century Nazi propaganda World War, 1939-1945 / United States / Propaganda Armed Forces / Insignia fast Nazi propaganda fast Propaganda fast Militär (DE-588)4039305-7 gnd rswk-swf Insignien (DE-588)4161860-9 gnd rswk-swf Nationalsozialismus (DE-588)4041316-0 gnd rswk-swf Propaganda (DE-588)4076374-2 gnd rswk-swf Germany / Armed Forces / Insignia / History / 20th century United States / Armed Forces / Insignia / History / 20th century Germany fast United States fast Deutschland (DE-588)4011882-4 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Deutschland (DE-588)4011882-4 g Nationalsozialismus (DE-588)4041316-0 s Propaganda (DE-588)4076374-2 s Militär (DE-588)4039305-7 s Insignien (DE-588)4161860-9 s USA (DE-588)4078704-7 g DE-604 Erscheint auch als Online-Ausgabe, EPUB 978-1-77112-422-5 Erscheint auch als Online-Ausgabe, PDF 978-1-77112-421-8 Digitalisierung BSB München - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031593907&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Blackmore, Tim 1961- Gorgeous war the branding war between the Third Reich and the United States World War (1939-1945) fast Branding (Marketing) / Political aspects / Germany / History / 20th century Branding (Marketing) / Political aspects / United States / History / 20th century Nazi propaganda World War, 1939-1945 / United States / Propaganda Armed Forces / Insignia fast Nazi propaganda fast Propaganda fast Militär (DE-588)4039305-7 gnd Insignien (DE-588)4161860-9 gnd Nationalsozialismus (DE-588)4041316-0 gnd Propaganda (DE-588)4076374-2 gnd |
| subject_GND | (DE-588)4039305-7 (DE-588)4161860-9 (DE-588)4041316-0 (DE-588)4076374-2 (DE-588)4011882-4 (DE-588)4078704-7 |
| title | Gorgeous war the branding war between the Third Reich and the United States |
| title_auth | Gorgeous war the branding war between the Third Reich and the United States |
| title_exact_search | Gorgeous war the branding war between the Third Reich and the United States |
| title_full | Gorgeous war the branding war between the Third Reich and the United States Tim Blackmore |
| title_fullStr | Gorgeous war the branding war between the Third Reich and the United States Tim Blackmore |
| title_full_unstemmed | Gorgeous war the branding war between the Third Reich and the United States Tim Blackmore |
| title_short | Gorgeous war |
| title_sort | gorgeous war the branding war between the third reich and the united states |
| title_sub | the branding war between the Third Reich and the United States |
| topic | World War (1939-1945) fast Branding (Marketing) / Political aspects / Germany / History / 20th century Branding (Marketing) / Political aspects / United States / History / 20th century Nazi propaganda World War, 1939-1945 / United States / Propaganda Armed Forces / Insignia fast Nazi propaganda fast Propaganda fast Militär (DE-588)4039305-7 gnd Insignien (DE-588)4161860-9 gnd Nationalsozialismus (DE-588)4041316-0 gnd Propaganda (DE-588)4076374-2 gnd |
| topic_facet | World War (1939-1945) Branding (Marketing) / Political aspects / Germany / History / 20th century Branding (Marketing) / Political aspects / United States / History / 20th century Nazi propaganda World War, 1939-1945 / United States / Propaganda Armed Forces / Insignia Propaganda Militär Insignien Nationalsozialismus Germany / Armed Forces / Insignia / History / 20th century United States / Armed Forces / Insignia / History / 20th century Germany United States Deutschland USA |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031593907&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT blackmoretim gorgeouswarthebrandingwarbetweenthethirdreichandtheunitedstates |