Handbook of research on contemporary consumerism:

"This book is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, an...

Full description

Saved in:
Bibliographic Details
Other Authors: Kaufmann, Hans Rüdiger 1958- (Editor), Mohammad Fateh Ali Khan Panni 1981- (Editor)
Format: Electronic eBook
Language:English
Published: Hershey, PA IGI Global [2020]
Subjects:
Online Access:DE-1050
DE-706
DE-83
DE-898
Volltext
Summary:"This book is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding"--
Physical Description:1 Online-Ressource
ISBN:9781522582717
DOI:10.4018/978-1-5225-8270-0

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection! Get full text