Competitive Branding Strategies: Managing Performance in Emerging Markets
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham
Palgrave Macmillan
2019
Cham Springer International Publishing |
| Subjects: | |
| Online Access: | BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBR01 UBT01 UBW01 UBY01 UEI01 UPA01 Volltext |
| Physical Description: | 1 Online-Ressource (XXV, 288 Seiten) 7 Illustrationen |
| ISBN: | 9783030249335 |
| DOI: | 10.1007/978-3-030-24933-5 |
Staff View
MARC
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| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
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| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-030-24933-5 |
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| id | DE-604.BV046190499 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:58:58Z |
| institution | BVB |
| isbn | 9783030249335 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031569882 |
| oclc_num | 1123090104 |
| open_access_boolean | |
| owner | DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-573 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR |
| owner_facet | DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-573 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR |
| physical | 1 Online-Ressource (XXV, 288 Seiten) 7 Illustrationen |
| psigel | ZDB-2-BUM ZDB-2-BUM_2019 |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Palgrave Macmillan Springer International Publishing |
| record_format | marc |
| spellingShingle | Rajagopal 1957- Competitive Branding Strategies Managing Performance in Emerging Markets Branding Emerging Markets/Globalization Business Strategy/Leadership Branding (Marketing) Globalization Leadership Emerging Market (DE-588)4398432-0 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4398432-0 (DE-588)4200234-5 (DE-588)4144679-3 |
| title | Competitive Branding Strategies Managing Performance in Emerging Markets |
| title_auth | Competitive Branding Strategies Managing Performance in Emerging Markets |
| title_exact_search | Competitive Branding Strategies Managing Performance in Emerging Markets |
| title_full | Competitive Branding Strategies Managing Performance in Emerging Markets Rajagopal |
| title_fullStr | Competitive Branding Strategies Managing Performance in Emerging Markets Rajagopal |
| title_full_unstemmed | Competitive Branding Strategies Managing Performance in Emerging Markets Rajagopal |
| title_short | Competitive Branding Strategies |
| title_sort | competitive branding strategies managing performance in emerging markets |
| title_sub | Managing Performance in Emerging Markets |
| topic | Branding Emerging Markets/Globalization Business Strategy/Leadership Branding (Marketing) Globalization Leadership Emerging Market (DE-588)4398432-0 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Branding Emerging Markets/Globalization Business Strategy/Leadership Branding (Marketing) Globalization Leadership Emerging Market Wettbewerbsstrategie Markenpolitik |
| url | https://doi.org/10.1007/978-3-030-24933-5 |
| work_keys_str_mv | AT rajagopal competitivebrandingstrategiesmanagingperformanceinemergingmarkets |