China Branding: Cases from Zhejiang
Saved in:
| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Singapore
Palgrave Macmillan
[2019]
|
| Subjects: | |
| Online Access: | DE-634 DE-1043 DE-Aug4 DE-573 DE-M347 DE-92 DE-898 DE-859 DE-1049 DE-861 DE-863 DE-862 DE-523 DE-91 DE-473 DE-19 DE-703 DE-20 DE-706 DE-824 DE-739 Volltext |
| Physical Description: | 1 Online-Ressource (XV, 154 Seiten) |
| ISBN: | 9789811393181 |
| DOI: | 10.1007/978-981-13-9318-1 |
Staff View
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Record in the Search Index
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| adam_text | |
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| author2 | Liu, Martin J. Luo, Jun |
| author2_role | edt edt |
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| bvnumber | BV046189777 |
| classification_tum | EDU 000 WIR 000 |
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| dewey-full | 330.0095 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 330 - Economics |
| dewey-raw | 330.0095 |
| dewey-search | 330.0095 |
| dewey-sort | 3330.0095 |
| dewey-tens | 330 - Economics |
| discipline | Pädagogik Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-981-13-9318-1 |
| format | Electronic eBook |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| geographic | China (DE-588)4009937-4 gnd Zhejiang (DE-588)4078436-8 gnd |
| geographic_facet | China Zhejiang |
| id | DE-604.BV046189777 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T07:14:55Z |
| institution | BVB |
| isbn | 9789811393181 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031569162 |
| oclc_num | 1123166706 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-862 DE-BY-FWS DE-92 DE-824 DE-573 DE-M347 DE-703 DE-706 DE-739 DE-634 |
| owner_facet | DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-862 DE-BY-FWS DE-92 DE-824 DE-573 DE-M347 DE-703 DE-706 DE-739 DE-634 |
| physical | 1 Online-Ressource (XV, 154 Seiten) |
| psigel | ZDB-2-ECF ZDB-2-ECF_2019 |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spellingShingle | China Branding Cases from Zhejiang Asian Economics Branding Consumer Behavior Asia-Economic conditions Branding (Marketing) Motivation research (Marketing) Fabrikmarke (DE-588)4124891-0 gnd Markenartikel (DE-588)4037584-5 gnd Marke (DE-588)4074577-6 gnd Industrie (DE-588)4026779-9 gnd |
| subject_GND | (DE-588)4124891-0 (DE-588)4037584-5 (DE-588)4074577-6 (DE-588)4026779-9 (DE-588)4009937-4 (DE-588)4078436-8 (DE-588)4143413-4 |
| title | China Branding Cases from Zhejiang |
| title_auth | China Branding Cases from Zhejiang |
| title_exact_search | China Branding Cases from Zhejiang |
| title_full | China Branding Cases from Zhejiang Martin J. Liu, Jun Luo (editors) |
| title_fullStr | China Branding Cases from Zhejiang Martin J. Liu, Jun Luo (editors) |
| title_full_unstemmed | China Branding Cases from Zhejiang Martin J. Liu, Jun Luo (editors) |
| title_short | China Branding |
| title_sort | china branding cases from zhejiang |
| title_sub | Cases from Zhejiang |
| topic | Asian Economics Branding Consumer Behavior Asia-Economic conditions Branding (Marketing) Motivation research (Marketing) Fabrikmarke (DE-588)4124891-0 gnd Markenartikel (DE-588)4037584-5 gnd Marke (DE-588)4074577-6 gnd Industrie (DE-588)4026779-9 gnd |
| topic_facet | Asian Economics Branding Consumer Behavior Asia-Economic conditions Branding (Marketing) Motivation research (Marketing) Fabrikmarke Markenartikel Marke Industrie China Zhejiang Aufsatzsammlung |
| url | https://doi.org/10.1007/978-981-13-9318-1 |
| work_keys_str_mv | AT liumartinj chinabrandingcasesfromzhejiang AT luojun chinabrandingcasesfromzhejiang |