Essentials of marketing: a marketing strategy planning approach
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
McGraw-Hill
[2019]
|
| Edition: | 16 edition., international student edition |
| Subjects: | |
| Physical Description: | xxxi, 736 Seiten Illustrationen, Diagramme |
| ISBN: | 1260092127 9781260092127 |
Staff View
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV046174095 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 190925s2019 xxua||| |||| 00||| eng d | ||
| 020 | |a 1260092127 |9 1-260-09212-7 | ||
| 020 | |a 9781260092127 |c alk. paper |9 978-1-260-09212-7 | ||
| 035 | |a (OCoLC)1121488332 | ||
| 035 | |a (DE-599)BVBBV046174095 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-1050 | ||
| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 658.8 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Perreault, William D. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Essentials of marketing |b a marketing strategy planning approach |c William D. Perreault, Jr. ; Joseph P. Cannon ; E. Jerome McCarthy |
| 250 | |a 16 edition., international student edition | ||
| 264 | 1 | |a New York, NY |b McGraw-Hill |c [2019] | |
| 300 | |a xxxi, 736 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Cannon, Joseph P. |e Verfasser |4 aut | |
| 700 | 1 | |a McCarthy, Edmund Jerome |d 1928-2015 |e Verfasser |0 (DE-588)12861949X |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-031553779 | ||
Record in the Search Index
| _version_ | 1804180534437347328 |
|---|---|
| any_adam_object | |
| author | Perreault, William D. Cannon, Joseph P. McCarthy, Edmund Jerome 1928-2015 |
| author_GND | (DE-588)12861949X |
| author_facet | Perreault, William D. Cannon, Joseph P. McCarthy, Edmund Jerome 1928-2015 |
| author_role | aut aut aut |
| author_sort | Perreault, William D. |
| author_variant | w d p wd wdp j p c jp jpc e j m ej ejm |
| building | Verbundindex |
| bvnumber | BV046174095 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1121488332 (DE-599)BVBBV046174095 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 16 edition., international student edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01339nam a2200397zc 4500</leader><controlfield tag="001">BV046174095</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">190925s2019 xxua||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1260092127</subfield><subfield code="9">1-260-09212-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781260092127</subfield><subfield code="c">alk. paper</subfield><subfield code="9">978-1-260-09212-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1121488332</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046174095</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Perreault, William D.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Essentials of marketing</subfield><subfield code="b">a marketing strategy planning approach</subfield><subfield code="c">William D. Perreault, Jr. ; Joseph P. Cannon ; E. Jerome McCarthy</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">16 edition., international student edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY</subfield><subfield code="b">McGraw-Hill</subfield><subfield code="c">[2019]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xxxi, 736 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Cannon, Joseph P.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">McCarthy, Edmund Jerome</subfield><subfield code="d">1928-2015</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)12861949X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031553779</subfield></datafield></record></collection> |
| id | DE-604.BV046174095 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:37:17Z |
| institution | BVB |
| isbn | 1260092127 9781260092127 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031553779 |
| oclc_num | 1121488332 |
| open_access_boolean | |
| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | xxxi, 736 Seiten Illustrationen, Diagramme |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Perreault, William D. Verfasser aut Essentials of marketing a marketing strategy planning approach William D. Perreault, Jr. ; Joseph P. Cannon ; E. Jerome McCarthy 16 edition., international student edition New York, NY McGraw-Hill [2019] xxxi, 736 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Cannon, Joseph P. Verfasser aut McCarthy, Edmund Jerome 1928-2015 Verfasser (DE-588)12861949X aut |
| spellingShingle | Perreault, William D. Cannon, Joseph P. McCarthy, Edmund Jerome 1928-2015 Essentials of marketing a marketing strategy planning approach Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Essentials of marketing a marketing strategy planning approach |
| title_auth | Essentials of marketing a marketing strategy planning approach |
| title_exact_search | Essentials of marketing a marketing strategy planning approach |
| title_full | Essentials of marketing a marketing strategy planning approach William D. Perreault, Jr. ; Joseph P. Cannon ; E. Jerome McCarthy |
| title_fullStr | Essentials of marketing a marketing strategy planning approach William D. Perreault, Jr. ; Joseph P. Cannon ; E. Jerome McCarthy |
| title_full_unstemmed | Essentials of marketing a marketing strategy planning approach William D. Perreault, Jr. ; Joseph P. Cannon ; E. Jerome McCarthy |
| title_short | Essentials of marketing |
| title_sort | essentials of marketing a marketing strategy planning approach |
| title_sub | a marketing strategy planning approach |
| topic | Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT perreaultwilliamd essentialsofmarketingamarketingstrategyplanningapproach AT cannonjosephp essentialsofmarketingamarketingstrategyplanningapproach AT mccarthyedmundjerome essentialsofmarketingamarketingstrategyplanningapproach |