Market-led strategic change: a guide to transforming the process of going to market
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[Oxford]
[Butterworth-Heinemann]
[2003?]
|
| Ausgabe: | Third edition |
| Schriftenreihe: | The Chartered Institute of Marketing/Butterworth-Heinemann series
|
| Schlagworte: | |
| Online-Zugang: | FUBA1 |
| Beschreibung: | E-Book wurde laut Anbieter 2003 auf EBSCOhost online gestellt |
| Beschreibung: | 1 Online-Ressource (xvi, 762 Seiten) Diagramme |
| ISBN: | 9780585459196 |
Internformat
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| 245 | 1 | 0 | |a Market-led strategic change |b a guide to transforming the process of going to market |c Nigel F. Piercy |
| 246 | 1 | 3 | |a Market led strategic change |
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Datensatz im Suchindex
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| author | Piercy, Nigel 1953-2017 |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Third edition |
| format | Electronic eBook |
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| id | DE-604.BV046169781 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:37:10Z |
| institution | BVB |
| isbn | 9780585459196 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031549562 |
| oclc_num | 1120899486 |
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| owner | DE-188 |
| owner_facet | DE-188 |
| physical | 1 Online-Ressource (xvi, 762 Seiten) Diagramme |
| psigel | ZDB-4-EBA ZDB-4-EBA ZDB-4-EBA 2018 |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | [Butterworth-Heinemann] |
| record_format | marc |
| series2 | The Chartered Institute of Marketing/Butterworth-Heinemann series |
| spelling | Piercy, Nigel 1953-2017 Verfasser (DE-588)170152138 aut Market-led strategic change a guide to transforming the process of going to market Nigel F. Piercy Market led strategic change Third edition [Oxford] [Butterworth-Heinemann] [2003?] 1 Online-Ressource (xvi, 762 Seiten) Diagramme txt rdacontent c rdamedia cr rdacarrier The Chartered Institute of Marketing/Butterworth-Heinemann series E-Book wurde laut Anbieter 2003 auf EBSCOhost online gestellt 2002 Marketing Management Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Elektronische Reproduktion von Piercy, Nigel F. Market-led strategic change Third edition Oxford : Butterworth-Heinemann, 2002 0-7506-5225-X (DE-604)BV014344953 |
| spellingShingle | Piercy, Nigel 1953-2017 Market-led strategic change a guide to transforming the process of going to market Marketing Management Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4037589-4 |
| title | Market-led strategic change a guide to transforming the process of going to market |
| title_alt | Market led strategic change |
| title_auth | Market-led strategic change a guide to transforming the process of going to market |
| title_exact_search | Market-led strategic change a guide to transforming the process of going to market |
| title_full | Market-led strategic change a guide to transforming the process of going to market Nigel F. Piercy |
| title_fullStr | Market-led strategic change a guide to transforming the process of going to market Nigel F. Piercy |
| title_full_unstemmed | Market-led strategic change a guide to transforming the process of going to market Nigel F. Piercy |
| title_short | Market-led strategic change |
| title_sort | market led strategic change a guide to transforming the process of going to market |
| title_sub | a guide to transforming the process of going to market |
| topic | Marketing Management Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Management Strategisches Management Marketing |
| work_keys_str_mv | AT piercynigel marketledstrategicchangeaguidetotransformingtheprocessofgoingtomarket AT piercynigel marketledstrategicchange |